Why Federate When You Can Differentiate
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The document discusses the challenges of cloud federation for service providers, including commoditization and reduced functionality. It argues that differentiation, such as through industry or application focus, localized services, and improved user experience, is a better path for growth than federation due to risks to service quality and margins. Differentiation can help with customer acquisition and retention. The presentation recommends service providers segment customers, understand needs and strengths, and launch differentiated services of added value.
Why Federate When You Can Differentiate
- 1. Why Federate when you can Differentiate? Tony Lucas, Founder and Product Champion, Flexiant 29 January 2013
- 2. Agenda What is Cloud Federation? Business and Operational Challenges Differentiation: An Alternative for Growth How to Differentiate The Next Steps for the Industry
- 3. What is Cloud Federation? The practice of interconnecting the cloud computing environments of two or more service providers for the purpose of load balancing traffic and accommodating spikes in demand TechTarget This can offer benefits to cloud providers BUT there are potential downsides that can be dangerous for cloud service providers www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 4. Business Challenges with Cloud Federation 1. Commoditisation 2. Economies of Scale 3. Reduced Functionality of Service 4. Compatibility 5. Workload Distribution www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 5. Operational Challenges with Cloud Federation 1. SLAs 2. Support & Responsiveness 3. Quality of Service 4. Federated Billing 5. Maintaining Margin 6. Legal Jurisdiction www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 6. Differentiation: An Alternative for Growth The business critical reasons behind differentiation: 1. Customer Acquisition 2. Margins 3. Attrition www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 7. How to Differentiate 1. Focus 2. Industry 3. Vertical Clouds 4. Products 5. User Experience 6. Localisation 7. Geography 8. Application Delivery www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 8. The Next Steps 1. Customers 2. Segment 3. Needs 4. Strengths 5. Value 6. Launch 7. Adapt www.flexiant.com www.flexiant.com Flexiant Copyright 息2012, Copyright 息 2013, Flexiant
- 9. Summary Status quo no longer works But Commodity Federated Model not only answer Federation too challenging, risky for cloud service provider Differentiation through value added services ensure long- term relationships with customers & revenue growth opportunities
- 10. Visit us at Stand 337 Come by our Coffee Lounge Tomorrow: The Future of Data Automation and the 3 Innovations that Make This Possible 11:30 a.m. in the Service Providers Technical Theatre Growing Your Cloud Services Business Through Resellers 12:40 p.m. in the Service Providers Business Theatre www.flexiant.com Copyright 息 2013, Flexiant
Editor's Notes
- #6: Agreeing Consistent and Trackable Service Level Agreements (SLAs)Ensuring Consistent Levels of Support and ResponsivenessEnsuring and Maintaining Quality of ServiceFederated BillingMaintaining MarginLegal Jurisdiction
- #9: Identify existing customersUnderstand how these customer segment into specific groups Identify the detailed needs of each segmentUnderstand existing strengths and weaknesses in existing service offersDesign service offers that create greater value for each segment than those that currently existRapidly configure and launch new service offers Continuously adapt based on market feedback
- #11: Thanks very much coming along and please make the most of the two days by learning, meeting new companies and of course understanding much more about Flexiant. Id like to invite you to come to our stand, attend our speaker sessions or do some networking at our coffee lounge.Were all here together in the right place at the right time - enjoyThanks again and now I would like to introduce to our first speaker of the Expo Mr Simon Wordsley