Don't just roll the dice ch2
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This document discusses pricing psychology and ways to increase the perceived value of products. It notes that value is subjective and influenced by factors like reference points, wealth, knowledge, and tastes. It provides tips for pricing, including ending in $5 or $9. Methods for increasing perceived value include improving the actual product, associating it with experts, creating emotional attachment, offering good service, giving the product a personality, selling more than just the item, providing assurances, creating a sense of community, emphasizing work put into it, and appealing to fairness. More advanced strategies involve using "signposts" and developing a "blue ocean" approach.
Don't just roll the dice ch2
- 1. Dont Just Roll The Dice Pricing Psychology: What is your product worth?
- 2. Whats your product not only the software reassurance familiarity support
- 4. How peopler set their perception? reference point taste tribe wealth knowledge tips: 鍖ve and nine
- 5. How to increase perceived value?
- 6. Ways of increasing value increasing products object value linking product to expert making people love the product providing a better service
- 7. (Advanced) Ways of increasing value giving product personality selling more than just the physical product providing assurance creating a tribe reminding people of how much work youve put into your product appealing to peoples sense of fairness
- 10. discussion how to utilise the skills provided by this chapter to increase the perceived value of your friends product? (20 mins) providing a new(and customised) skill to increase your products perceived value. (15 mins)