Don’t Let Automation Ruin The Candidate Experience
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From the 2015 Fall SourceCon Conference Keynote. Have you heard the rumors? Sourcing is dead and we will all be placed by computers. Yikes. While we continue to use more automated technology, our job is still very much alive, thriving, and in demand. Automation has made it easier for us to source candidates, but has it ruined the candidate experience? It’s important for us to remember what our job is all about: the people. In this session, Shannon will outline her recommendations for operating in a world of automation while not losing the human touch that makes recruiting work.
Don’t Let Automation Ruin The Candidate Experience
- 1. Don’t Let Automation Ruin The Candidate Experience Shannon Pritchett @SourcingShannon
- 2. ManpowerGroup Solutions 2 Are you this guy?
- 3. ManpowerGroup Solutions 3 Or is this more your style?
- 4. ManpowerGroup Solutions 4 We should know, this doesn’t work …
- 5. ManpowerGroup Solutions 5 Candidate Search Behavior – CandEs
- 6. ManpowerGroup Solutions 6 • 48.4 million monthly active Twitter users in the U.S. (2014) • 318.9 million U.S. citizens (2014) • 147.4 million in U.S. workforce (2014) –75.1 million actively looking or open –2.95 million actively looking on Twitter Twitter Breakdown
- 7. ManpowerGroup Solutions 7 Are we listening?
- 8. ManpowerGroup Solutions 8 Which should we care about? (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae OR intitle:bio OR inurl:bio OR intitle:"about me" OR inurl :"about me" OR intitle:portfolio OR inurl:portfolio) graphic (design OR designer) (tx OR texas) dreamweaver html css php mysql
- 9. ManpowerGroup Solutions 9 Sourced Candidates – CandEs “More than 2/3 of all directly sourced candidates were never asked to share their experience with the employer” – CandEs ‘14
- 10. ManpowerGroup Solutions 10 • The PEOPLE you source know who you are – 45% are familiar with your company prior to you sourcing them • Near 60% of all sourced applicants will spend 2-5 hours researching a company before they apply They know who we are – CandEs
- 11. ManpowerGroup Solutions 11 A look at the “Customer”
- 12. ManpowerGroup Solutions 12 In the year 2020 …
- 13. ManpowerGroup Solutions 13 • 82.8% share with their inner circle • 51% share their experience on social Sharing Their Positive Experience – CandEs
- 14. ManpowerGroup Solutions 14 • You source PEOPLE • Candidate Experience starts with you • You don’t fill “hot” positions A Sourcer’s Responsibility
- 15. ManpowerGroup Solutions 15 • You are honest and trustworthy • Your legacy will proceed you • PEOPLE depend on you A Sourcer’s Responsibility
- 16. ManpowerGroup Solutions 16 • It will never fill your positions • You can’t automate engagement Is Technology Reliable?
- 17. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 17 We need new skills: • Technical and creative • Sales and interpersonal • Leverage new channels • Data driven • Demonstrate quality and efficiency Sourcers Under Pressure to Find Candidates Recruiters Sourcers
- 18. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 18 Technology Changes Recruitment APPLICATION NETWORKING EMPLOYER EVENTS RESUME INTERVIEWING ASSESSMENTS RECRUITING ADVERTISING RELATIONSHIP BUILDING RESEARCH Hand deliver Mixers Job fairs Paper Face-to-face Handwritten Cold calling Printed In-person Manually collected data Automated Internet sourcing Posting access multiple sites Gamification, social media Big data Job boards/ Career Sites Social media/ online hangouts Virtual job fairs Online profile Video
- 19. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 19 Technology Has Limitations Privacy and confidentiality concerns Limited access to some candidates Lack of global and/or start-to-finish experience Doesn’t measure competency, potential to succeed or cultural fit Candidates scrub or modify their profiles
- 20. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 20 TECHNOLOGYThis is what we want Better, faster and cheaper (potentially) New candidate sources, including access to passive candidates Less time spent sourcing – more time spent engaging candidates Niche communities enable hyper-specific recruiting
- 21. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 21 Job seekers found favorite or best job through personal connections Candidates Want Human Interaction Who technology is missing? PERSONAL CONNECTIONS 40% Adults using the Internet who don’t use social media SOCIAL MEDIA 27% Adults using social networks but not Facebook, Twitter or LinkedIn FACEBOOK, TWITTER & LINKEDIN 22%
- 22. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 22 We can find the right people Employers Need Sourcers “You sure you’ve got Photoshop experience?”
- 23. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 23 We just need to pay attention site:linkedin.com cloverleaf developer -intitle:profiles -inurl:dir -inurl:jobs -inurl:jobs2
- 24. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 24
- 25. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 25
- 26. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 26 Candidates Need Us Too IKEA job interview We can create a positive experience Have a seat.
- 27. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 27 What would it look like to measure experience? Measuring Engagement Candidate Experience Spoke with Candidate Sent Personal Messages Engaged Passive Candidate Inquired About Experience
- 28. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 28 Employers Need Sourcers We can bridge the automation gap “That’s true. We did advertise for someone who ‘works well under pressure’…”
- 29. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 29 • What if our candidates could automatically apply to hundreds of jobs at once? • Would you abide? Candidate Automation
- 30. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 30 Dave’s first day at the office “…so you wanted to talk to me about my business attire.” Candidates Need Sourcers Sourcers have the opportunity to convey culture
- 31. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 31 • Behind Compensation, Culture is the second most common reason for accepting a new job. Culture
- 32. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 32 BALANCE IS: • Technology enables efficiency; humans deliver perspective and experience • You can’t automate experience! • There is a win-win for candidates and employers Achieve the Right Balance Human Touch & Technical Advancements
- 33. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 33 RESULTS ARE: • Multiple talent sources and relationships over the long term • One-size-fits-one recruiting • Candidate experiences build brands Achieve the Right Balance Human Touch & Technical Advancements
- 34. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 34 SourceHub
- 35. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 35 SourceHub
- 36. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 36 SourceHub (cv OR vitae OR resume) -jobs -job -apply -sample ("graphic" OR "design" OR "designer" OR "graphics" OR "print") ("developer" OR "programmer" OR "engineer" OR "architect" OR "senior designer" OR "design manager" OR "consultant") ("photoshop" OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR "illustrator") ("dallas/fort worth")
- 37. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 37 Modified Search (cv OR vitae OR resume OR portfolio OR "about me") graphic (design OR designer OR graphics OR print OR "senior designer" OR "design manager" OR consultant) (photoshop OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR illustrator OR dreamweaver OR html OR css OR php) (tx OR texas) -jobs
- 38. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 38 Natural Language Sourcing
- 39. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 39 Can we automate conversations? "i am a graphic designer" OR "i'm a graphic designer" photoshop "(he OR she) is (the OR a) graphic designer"
- 40. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 40
- 41. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 41 Natural Language Searches "(i OR my) (specialty OR specialties OR specialize) (is OR are OR in) (photoshop OR adobe OR illustrator OR dreamweaver OR html OR css OR php)"
- 42. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 42
- 43. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 43 Does Crystal Know?
- 44. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 44
- 45. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 45
- 46. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 46
- 47. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 47
- 48. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 48 Balanced Sourcing Matters It drives business results By BALANCING HIGH-TECH and HIGH-TOUCH you will be a better Sourcer and HELP YOUR BUSINESS ACHIEVE Results
- 49. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 49 What Sourcers Must Keep in Mind Use technology strategically Balance high-tech with high-touch Understand the impact of sourcing You can never automate experience
- 50. SourceCon 2015 ManpowerGroup Solutions | Monday, March 7, 2016 50 • Presentation by Shannon Pritchett • @SourcingShannon • linkedin.com/in/SourcingShannon • Shannon.Pritchett@ManpowerGroup.com Thank you!
Editor's Notes
- Third party recruiters – take notes, inform candidates
- 95% of companies fail to exceed the expectations of their customers & 95% of dissatisfied customers tell others about their bad experience