Don't postpone. Pivot to virtual
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Event organizers around the world are trying to figure out right nowshould we postpone? When faced with the options of canceling or postponing, cancellations should be the last resort, but while postponement gives temporary relief, it poses some key issues. For starters, postpone until when? What if all events are pushed back? What will Q4 look like with more than half the years events crammed into that one period? Will the economic situation even be the same after this? This post will look at these 3 issues and then make a case for pivoting to virtual experiences, at least for the foreseeable future.
Don't postpone. Pivot to virtual
- 2. Canceling something that is intended to be fun, social, and educational is a huge upset. You work incredibly hard to make your events perfect for your guests, but it happens, and all we can do is be prepared. Morgan Laskey Community Marketing Events Manager
- 3. Pivoting to online-only events is a chance to get creative and show your adaptability, flexibility, and perseverance; qualities the world needs right now.