Don't Sell Yourself Short!
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The document discusses how to build an effective personal brand through establishing a clear message, aligning all branding efforts with that message, choosing the right social media platforms like Facebook, LinkedIn, and Twitter, and ensuring your brand is visible through search engines and a polished website, blog, and newsletter. It provides examples of effective female brands and resources for creating business cards, websites, and newsletters.
Don't Sell Yourself Short!
- 1. DONT SELL YOURSELF SHORT! by Keisha @IAMKJR Reed Thursday, March 21, 13
- 2. Thursday, March 21, 13
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- 5. What is a brand? “Brands are built on what people are saying about you, not what you are saying about yourself.” -Guy Kawasaki Thursday, March 21, 13
- 6. WHAT IS A BRAND? Thursday, March 21, 13
- 7. WHAT IS A BRAND? Thursday, March 21, 13
- 8. WHAT IS A BRAND? ...brand is the difference between a bottle of soda and a bottle of Coke Thursday, March 21, 13
- 9. Thursday, March 21, 13
- 10. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audience Thursday, March 21, 13
- 11. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audience Thursday, March 21, 13
- 12. KNOW WHAT YOU’RE SELLING Once you’ve carefully crafted your core message, you need to align everything you do with this message. Thursday, March 21, 13
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- 14. Build Your Presence Thursday, March 21, 13
- 15. Thursday, March 21, 13
- 16. Know Your Audience Thursday, March 21, 13
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- 19. BUILDING YOUR BRAND SOCIALLY Business Card: Website: Moo vs VistaPrint Blog vs. Standard site Social Networks: Facebook LinkedIn Twitter Thursday, March 21, 13
- 20. MOO HTTP://US.MOO.COM/ Thursday, March 21, 13
- 21. VISTAPRINT HTTP://WWW.VISTAPRINT.COM/ Thursday, March 21, 13
- 22. BLOG VS. WEBSITE •Blogs get indexed quickly by search engines and websites don’t. •New content added to a blog is instantly viewable and picked up by search engines! •It is much cheaper to set up a blog Thursday, March 21, 13
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- 26. Women Brands Three great brands to follow for example are these: They have polished websites, send newsletters and keep their content FRESH! Thursday, March 21, 13
- 27. If you aren’t on Google, you don’t exist! Thursday, March 21, 13
- 28. ARE YOU VISIBLE? Google Search: 1. My Website 2. Highest ranking blog post 3. My Linkedin Profile Below:Various SM sites Thursday, March 21, 13
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- 30. RESOURCES Business Cards: Moo Cards Website Hosting: BlueHost Newsletter: MailChimp Blogging Platform: Wordpress Thursday, March 21, 13
- 31. Questions? Keisha J. Reed Digital Media Strategist @IAMKJR http://www.keishajreed.com/ www.citygirlgoesdigital.com Thursday, March 21, 13