Don't shout, play!
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The document discusses how Bond & Coyne emphasizes the uniqueness of universities to engage new audiences through creative marketing strategies. It details a successful case study of Arts University Bournemouth, which utilized the 'kscope' app to demonstrate its unique characteristics, resulting in a significant increase in student applications. The approach focuses on giving up control in some areas to let creativity shine and effectively communicate the brand's message.
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![Presenter Notes (not visible):
[world map]
There was also an opportunity for us to create some-
thing that would allow us reinforce the international
appeal of the AUB.
We designed a world map that would populate in
real time with the kscopes being generated.
ZOOM INTO COVENT GARDEN ON THE MAP.....
Bond & Coyne
UCAS Masterclass](https://image.slidesharecdn.com/dontshoutplay-mikebond-150508083904-lva1-app6892/85/Don-t-shout-play-57-320.jpg)
![Presenter Notes (not visible):
[world map]
There was also an opportunity for us to create some-
thing that would allow us reinforce the international
appeal of the AUB.
We designed a world map that would populate in
real time with the kscopes being generated.
ZOOM INTO COVENT GARDEN ON THE MAP.....
Bond & Coyne
UCAS Masterclass](https://image.slidesharecdn.com/dontshoutplay-mikebond-150508083904-lva1-app6892/85/Don-t-shout-play-58-320.jpg)
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visual graphic design requirements, competency and house rules of vcd nc iiiFLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...
FLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...Samuel Thuo
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A presentation By Samuel Thuo, The Senses Architect to FxD Community for a PechaKucha Format titled: Flourishing Through Senses: From Ab‘sense’ to Pre‘sense’ to Es‘sense’ to Re-sensing the World
In a world where skyscrapers rise and senses fall, this presentation explores how architecture can either numb or nourish our humanity.
? Act I – Ab‘sense’: The Crisis of Sensory Deprivation
We begin in the concrete jungle, a habitat built for function, but not for feeling. Glass, steel, white walls. Children indoors, glued to screens. Cities that silence rain and sterilize smell. We've lost touch with the sensory essence of living. We're living in a pandemic of nonsense environments.
? Act II – Pre‘sense’: The Power of Sensory Grounding
We rediscover presence in barefoot steps on soil, bark under fingertips, beams of sunlight through timber, whispers of wind and scent of wet earth. Flourishing starts when all senses are awake, not just sight. It’s a return to how we once knew the world, intimately, bodily.
? Act III – Es‘sense’: Remembering Our Sensory Nature
Flourishing is rooted in our essence, as sensing, emotional beings. We learn from nature’s flow, from indigenous African architecture, from animals in tune with their environment, and even from cooking. These are acts of multisensory design, where wisdom is embodied, not abstract. Beauty is not in the eyes of the beholder, but all the senses of the beholder.
? Act IV – Re-sensing: A Vision for the Future
It’s time to re-sense the world. Pallasmaa said that architecture is the art of reconciliation between ourselves and the world, and this mediation happens through the senses. We must go back to creating senseful environments that allow this dialogue between us and the world. Homes like Falling water that merge with land. Playful spaces for children. Healing cities filled with texture, sound, and smell. Bodies that root into nature. We must shift from building cold structures to designing sensescapes that foster wellbeing.最新版美国北密歇根大学毕业证（狈惭鲍毕业证书）原版定制
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Don't shout, play!
- 1. “Don’t shout, play” ? Engaging with new audiences by handing over ownership of your brand Bond & Coyne UCAS Masterclass
- 2. Bond & Coyne UCAS Masterclass 3 things…
- 3. Bond & Coyne UCAS Masterclass 3 things… Uniqueness Demonstration Control
- 4. Bond & Coyne UCAS Masterclass Uniqueness
- 5. Bond & Coyne UCAS Masterclass Uniqueness that makes one university stand out from another.
- 6. Bond & Coyne UCAS Masterclass Uniqueness Demonstration
- 7. Bond & Coyne UCAS Masterclass Uniqueness Demonstration of a university’s uniqueness through its communications.
- 8. Bond & Coyne UCAS Masterclass Uniqueness Demonstration Control
- 9. Bond & Coyne UCAS Masterclass Uniqueness Demonstration Control of how a university generates and shares its communications.
- 10. Bond & Coyne UCAS Masterclass Uniqueness Demonstration Control + Case Study
- 11. Bond & Coyne UCAS Masterclass I’m Mike Bond
- 12. Bond & Coyne UCAS Masterclass I’m Mike Bond and I do two things …and have done for the past 13 years
- 13. Bond & Coyne UCAS Masterclass Strategy Director Bond & Coyne
- 14. Bond & Coyne UCAS Masterclass
- 15. Bond & Coyne UCAS Masterclass Senior Lecturer Graphic Design Kingston University
- 16. Bond & Coyne UCAS Masterclass
- 17. Bond & Coyne UCAS Masterclass Bond & Coyne is a brand design agency
- 18. Bond & Coyne UCAS Masterclass Bond & Coyne is a brand design agency founded on the belief that design should be based strategy-led problem solving
- 19. Bond & Coyne UCAS Masterclass Bond & Coyne is a brand design agency founded on the belief that design should be based strategy-led problem solving so that the results are ?t-for-purpose as well as beautiful.
- 20. Bond & Coyne UCAS Masterclass Seen the HE sector change … — from inside as sta? member — from outside as consultant
- 21. Bond & Coyne UCAS Masterclass Uniqueness
- 22. Bond & Coyne UCAS Masterclass Uniqueness in HE is notoriously hard to achieve
- 23. Bond & Coyne UCAS Masterclass Many institutes can say: — provide high quality education — o?er a broad range of courses — good looking campuses — strong community — excellent research reputation — notable employment ?gures — focused on you and your career
- 24. Bond & Coyne UCAS Masterclass
- 25. Bond & Coyne UCAS Masterclass Uniqueness can be found
- 26. Bond & Coyne UCAS Masterclass
- 27. Bond & Coyne UCAS Masterclass Uniqueness can be created
- 28. Bond & Coyne UCAS Masterclass Created through demonstration
- 29. Bond & Coyne UCAS Masterclass Demonstration of characteristic ‘x’
- 30. Bond & Coyne UCAS Masterclass …and con?dence to ‘let go’
- 31. Bond & Coyne UCAS Masterclass Marketing Case Study Arts University Bournemouth (AUB)
- 43. Bond & Coyne Demonstrate ‘fearless creative conviction’ through a reinvention of the prospectus
- 44. Bond & Coyne Concept: Looking at the world from di?erent angles
- 46. Bond & Coyne @inspiredAUB made my cat a fort from your prospectus! Definitely the coolest one! pic.twitter.com/ eFkTo5HOCz
- 47. European Excellence Awards 2014 ? Best Company Brochure ? Heist Awards 2013 ? Best Specialist Prospectus Bond & Coyne UCAS Masterclass
- 48. Bond & Coyne
- 49. Bond & Coyne
- 50. Bond & Coyne
- 51. Bond & Coyne
- 52. The question was Bond & Coyne UCAS Masterclass
- 53. …how could we translate this demonstration of uniqueness into a digital experience? Bond & Coyne UCAS Masterclass
- 54. We built the app ‘kscope’ Bond & Coyne UCAS Masterclass
- 55. Bond & Coyne UCAS Masterclass
- 56. Bond & Coyne UCAS Masterclass
- 57. Presenter Notes (not visible): [world map] There was also an opportunity for us to create some- thing that would allow us reinforce the international appeal of the AUB. We designed a world map that would populate in real time with the kscopes being generated. ZOOM INTO COVENT GARDEN ON THE MAP..... Bond & Coyne UCAS Masterclass
- 58. Presenter Notes (not visible): [world map] There was also an opportunity for us to create some- thing that would allow us reinforce the international appeal of the AUB. We designed a world map that would populate in real time with the kscopes being generated. ZOOM INTO COVENT GARDEN ON THE MAP..... Bond & Coyne UCAS Masterclass
- 59. Some of the kscopes people have created: Bond & Coyne UCAS Masterclass
- 60. Bond & Coyne UCAS Masterclass
- 61. Bond & Coyne UCAS Masterclass
- 62. Bond & Coyne UCAS Masterclass
- 63. Bond & Coyne UCAS Masterclass
- 64. Bond & Coyne UCAS Masterclass
- 65. Bond & Coyne How did we launch kscope?
- 67. Bond & Coyne What impact did kscope have?
- 69. Bond & Coyne Achieved over 21,000 downloads within its ?rst week.
- 70. Bond & Coyne Within 24 hours of launch, kscope images and ?lms were uploaded from the UK, Indonesia, Russia, France, Norway, China, Malaysia, Hong Kong, USA, Australia, Philippines, Singapore, Thailand and Italy.
- 71. Bond & Coyne kscope has played a central role in creating a uni?ed marketing approach across all departments in the university
- 72. Bond & Coyne Brand Impact Awards 2014 Education Brand Campaign of the Year Heist Education Awards 2014 Gold Award for Innovation & Creativity
- 73. Bond & Coyne Brand Impact Awards 2014 Education Brand Campaign of the Year Heist Education Awards 2014 Gold Award for Innovation & Creativity Chartered Institute of Marketing Awards 2015 Winner in Innovation Category Chairman’s Grand Prix Award
- 74. Bond & Coyne “We’re not that kind of place…”
- 75. Bond & Coyne You don’t need content to be creative in order for marketing to be creative
- 76. Bond & Coyne And what was the real impact seen by the AUB?
- 77. Bond & Coyne — Year-on-year increase in applications 8.5% — 3 year growth trend — Engagement with target audience — Press coverage in THE, Design Week, and Guardian plus local PR — Apple Store event in Covent Garden — Increased impact at UCAS events — Engagement tool for UK schools and? colleges liaison and overseas trips
- 78. Bond & Coyne So how did AUB get there?
- 79. Bond & Coyne Uniqueness — De?ned a uniqueness — Turned up volume on that uniqueness — Creating marketing that is a USP in itself
- 80. Bond & Coyne Demonstration — Finding a compelling way to demonstrate its uniqueness and philosophy — Being aware of its audience and what they’d respond to — Doing (or playing), not shouting.
- 81. Bond & Coyne Control — Letting go of control in the right places: — The way its prospectus is read — Generation of brand imagery — How university created its brand material
- 82. Bond & Coyne A 27% rise in ? student applications over 3 years
- 83. Bond & Coyne Thank you Mike Bond Strategy Director, Bond and Coyne mike@bondandcoyne.co.uk