Don't Take Your Mobile Device To The Bathroom
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The document discusses mobile analytics solutions for both websites and mobile applications. It provides an overview of web-based mobile analytics services, comparing their pricing models and metrics tracked. It also discusses device-level analytics solutions and methods for detecting mobile devices on a website, such as using the User-Agent header or a PHP/Javascript solution. Reasons to implement mobile analytics include improving decisions, learning about users' devices and usage patterns, and tracking custom actions and crashes.
Don't Take Your Mobile Device To The Bathroom
- 1. Dont take your to the bathroom. Introduc)ontomobileanaly)cs
- 2. Inspira)on ≒ NgmocoCEOpresenta)onNeilYoungWhy theiPhonehaschangedeverythingat WWDC. Basically,insideourgamesisaverypowerfulanaly)cs package.Wecallitoureyesandears.InthatIcantellhow manyMazeFingermazesyouhavecompleted,whereyou mightgetstuckinToppleitwaslevelfour,bytheway wherepeopletouchthescreeninRolando. Quotesource:hOp://gamemakers.ngmoco.com/post/142272926/developalanyutalksngmocoappstoreandtherise
- 3. Therearetwowaystobreakthemup ≒ First,thereareanaly)csservicesthatare focusedontrackingavarietyofmetricsfor mobilewebsites. ≒ Theothermobileanaly)csmarketisfocused ontrackinganassortmentofmetricsfor mobileapplica)ons. ≒ Welltalkaboutboth!
- 4. 堰看敬d看y看顎c鞄看看壊艶w鞄庄界鞄o稼艶i壊b艶壊岳 foryou? ≒ Ifyourearejusttryingtotracktra鍖ctoa mobilewebsiteortryingtodetermineifyou needtoimplementsomesortofmobilesite onyourcurrentsite,youdmostlikelychoose oneofthewebbasedanaly)cssolu)ons. ≒ Ifyouretryingtodetermineapplica)onlevel sta)s)csthenyouremostlikelygoingtowant tochooseadevicelevelanaly)cssolu)on.
- 6. Webbasedmobileanaly)cs ≒ Therearequiteafewwebbasedanaly)cs solu)ons.Ivedecidedtodoacomparisonof three(foundwithGoogle)tobringforth currenttrendsandcommonlytrackedmetrics. ≒ Ivedecidedtobreakthesedownbasedon priceandmetrics.
- 7. 意鞄艶p姻庄界艶壊 Priceper1,000pageviews Mobily)cs Bango Amethon $1,200 $1,000 $1,000.00 $800 $600 $499.00 $400 $250.00 $250.00 $200 $149.00 $79.00 $49.00 $0 0 0 5000 10000 15000 20000 25000 *Thereisntaconsensusinthemarketregardingpricecurrently.Therearefreeop)onsifyourtra鍖cislowenough.
- 8. Themetrics Metrics Bango Amethon Mobily4cs Bandwidth(total,average " " " pervisit,totalper鍖letype) Hits(averagepervisit, " " " numberofdownloads,page viewbreakdown) Visits(entrypage,average " " " dura)on,clickpaths,referring searchengine) Visitors(browsertype,user " " " agent,opera)ngsystem) Handsets(make,model, " " " screenresolu)on) MobileOperator " " " (countryoforigin,operator name) GeoLoca)on(countryof " " " origin,RDNSlookup) *Theyallo鍖erthesamefeaturesatthemoment.NoonecompanyappearstobeleadingthemarketwithbeOertechnologythananother.
- 9. Afewreasonswhyyoumightwantto implementmobileanaly)csonyoursite. ≒ Findoutwhichmobileplamormsandcarriers orMNOs(mobilenetworkoperators)are visi)ngyoursitemost ≒ Trackpopularscreensizesandresolu)ons ≒ Determineloyaltyoverdi鍖erentgeographies and)meperiods.
- 11. Targe)ngaMobileDevice Methodsinwhichtotargetamobile 糸艶厩庄界艶o稼y看顎姻c顎姻姻艶稼岳s庄岳艶.
- 12. 意鞄艶姻艶a姻艶q顎庄岳艶af艶敬m艶岳鞄看糸壊t看t温姻乙艶岳 mobiledevicesonyoursite. ≒ WURFL(WirelessUniversalResourceFile) hOp://wur鍖.sourceforge.net/ TheWURFLisanXML鍖lethatcontainsinfoabout features&capabili)esofmanymobiledevices. ≒ Serversidedetec)onmethodsi.e.usingPHP ≒ Clientsidedetec)onmethodsi.e.using Javascript
- 15. 鴛糸艶稼)韓霞庄稼乙am看恢庄鉛艶d艶厩庄界艶u壊庄稼乙t鞄艶 UserAgentheader ≒ EachmobiledevicehasitsownUserAgent header ≒ Therearedetec)onmodelssuchasUAProf WithUAProf,themobiledevicemodeland manufacturernameareavailableintheModel aOributeandtheVendoraOributeofthe HardwarePlamormcomponentrespec)vely.
- 16. 京温壊庄界w温霞壊t看d庄鍖仰艶姻艶稼)温岳艶M看恢庄鉛艶d艶厩庄界艶壊o姻 UserAgentheaders ≒ Theword"nokia"canbefoundintheUserAgentheaderofNokiacellphones. ≒ Theword"motorola"or"mot"canbefoundintheUserAgentheaderof Motorola'scellphones. ≒ Theword"samsung"or"sec"canbefoundintheUserAgentheaderofSamsung's cellphones. ≒ Theword"lg"canbefoundintheUserAgentheaderofLG'scellphones. ≒ Theword"sonyericsson"canbefoundintheUserAgentheaderofSonyEricsson's cellphones. ≒ Theword"sie"canbefoundintheUserAgentheaderofSiemens'cellphones. ≒ Theword"up.b"or"up/"canbefoundintheUserAgentheaderofcellphones thatusestheOpenwaveMobileBrowser.TheOpenwaveMobileBrowsercanbe foundinmanycellphonemodelsmadebyavarietyofmanufacturerssuchas Motorola,Samsung,LG,Siemens,etc. ≒ Note:UAProfisamoreelegantwayofdi鍖eren)a)ngmanufacturersofmobile devices. Source:hOp://www.developershome.com/wap/detec)on/detec)on.asp?page=userAgentHeader
- 18. Devicelevelmobileanaly)cs ≒ Usingthesamemethodprevious(using Google),Ivemanagedtoroundupafew devicelevelanaly)csservicesthatIthought wereinteres)ngando鍖eranicesetof features. ≒ Therearequiteafewavailable. ≒ MostandalloftheonesIfoundrequiresome dev)meforinstalla)on.
- 19. Afewreasonswhyyoumightwantto implementmobileanaly)csinyourapp ≒ Improvedecisionsknowexactlyhow,where, whenandbywhomanapplica)onisused. ≒ Learnwhathandsetsandcarriersyour applica)onsrunon. ≒ Seeuserandsessiondataperapplica)on,by frequency,dura)on,loca)on. ≒ Trackcustomized温界)看稼壊e.g.Highscores shown ≒ Trackcrashesandapplica)onfailures
- 20. 意鞄艶p姻庄界艶壊 Priceperversiontype PinchMedia Flurry Motally $1,000 $800 $600 $400 $200 $0 Communityversion Enterpriseversion
- 21. Themetrics Metrics PinchMedia Flurry Motally Users(total,new,unique) " " " Ac)ons/Events(allows " " " customizedcallbacksor occurrences) Sessions()meperuser, " " " totalsession)me,session coun)ng) Handsets(make,model, " " " screenresolu)on) MobileOperator " " " (countryoforigin,operator name) GeoLoca)on(countryof " " " origin,RDNSlookup) *Again,theyallo鍖erthesamefeatures.Inmyopinion,IwouldsayMotallyisbestofthethreeforenterprisecustomersbecausetheyhavea pricingmodelinplace.IdrathernotstartusingafreeserviceandthenbetoldthefeaturesIvebeenusingaregoingtocostxamount.
- 22. 意鞄艶s顎沿沿看姻岳艶糸p鉛温馨看姻馨壊 PinchMedia 0% Flurry Android Blackberry 100% iPhone 25% 25% JavaME Android Blackberry 25% 25% iPhone JavaME Motally 0% Android 50% 50% Blackberry iPhone JavaME
- 23. Anexampleimplementa)on ≒ IchosetousePinchMediasanaly)cslibrary 恢艶界温顎壊艶i岳w温壊b艶壊岳d看界顎馨艶稼岳艶糸.
- 25. Stepstoimplement ≒ Applyforanapplica)oncodebysubmiyng 霞看顎姻a沿沿鉛庄界温)看稼(鴛c姻艶温岳艶糸as庄馨沿鉛艶t艶壊岳a沿沿).
- 30. The dashboard
- 31. 意看c看稼界鉛顎糸艶盒挑
- 32. Toend. ≒ FromwhatIveseenbylookingat6mobile analy)csservicesisthatthereisreallynoone thatstandsoutbyo鍖eringmetricswiththe coolnessfeaturesthatIwashopingto鍖nd. ≒ However,Iwasjustrecentlyinvitedtojoina sitenamedPercentMobile (percentmobile.com)andIthinktheymaybe tryingtogetthere.