Dont Think Of An Elephant
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The document discusses various marketing and communication strategies including identifying with clients, understanding what clients want and when they want it, appealing to nostalgia and memories, empowering clients to feel part of the process, and adapting messaging based on values and framing debates. It also mentions the importance of timing products to client gratification and assessing what value is provided to clients.
Dont Think Of An Elephant
- 1. It was a dark and stormy night.......
- 4. It was a dark and stormy night.......
- 5. Left and RightLogic and Emotion13st V 6t
- 6. So What?
- 7. Don’t Think of an Elephant?
- 8. Know your values and frame the debate........
- 9. Identity:How do you identify with your client?How do they identify with you?
- 10. Timing:Instant GratificationWhat they wantWhen they want itOnly ready to buy when ready to buy
- 11. Love:Find out what they wantGet it for themAsk them if they like itGive them more
- 12. Empowered:Its not about you!Remember Rule number 6Being part of the process
- 13. Nostalgia:MemoriesSensesPainting a PictureThe McDonalds Effect
- 14. Slips:Throw a life saver.....1 = 5
- 15. So What’s the Value?
- 16. It was a dark and stormy night.......The Bulwer-Lytton award offers a display of how not to start a story....................
- 17. Folkssay that if you listen real close at the height of the full moon, when the wind is blowin' off Nantucket Sound from the nor' east and the dogs are howlin' for no earthly reason, you can hear the awful screams of the crew of the “Ellie May," a sturdy whaler Captained by John McTavish; for it was on just such a night when the rum was flowin' and, Davey Jones be damned, big John brought his men on deck for the first of several screaming contests.
- 18. Don’t Think of an Elephant?