際際滷

際際滷Share a Scribd company logo

Doterati july2010

The NAVC
The NAVC

The document discusses personal branding and how to build a strong personal brand. It defines key branding concepts like brand promise, identity, recognition, and equity. It emphasizes differentiating yourself, consistently delivering value to your audience, being interesting, participating in your industry, giving back, and being authentic. Real-life examples of individuals with strong personal brands are provided, including how they demonstrate the discussed branding strategies.

1 of 41
July.2010 personal branding yes, its more than a logo Pete Scott @prscott Thursday, July 15, 2010
branding The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. Brand Promise The vision of what you must be and do for your marketplace Brand Identity the marketplaces actual experience v. the promise Brand Recognition The degree to which you are known in your marketplace. Brand Equity Brand Identity * Brand Recognition (Net Demand) Thursday, July 15, 2010
my definition A brand is an identi鍖able entity that makes delivers speci鍖c promises of value. Thursday, July 15, 2010
supply & demand know your audience | demand their need know yourself | supply your unique skill set & value proposition your passion your commitment Thursday, July 15, 2010
the good news the demand for something to believe in is in鍖nite the supply of mediocrity is also in鍖nite Thursday, July 15, 2010
the promise differentiate deliver interesting consistent Thursday, July 15, 2010
differentiate innovate improve eliminate secure save Thursday, July 15, 2010
interesting would you want to have a drink with yourself? Thursday, July 15, 2010
deliver can you bring it - every day? Thursday, July 15, 2010
me v. we me whats my job? how am I doing? who is noticing me? what about work/life balance? we where are we going? what do we need? how can I help? how can we move the needle? Thursday, July 15, 2010
consistent steady dependable reliable Thursday, July 15, 2010
identity when the actual experience is = or > promise you know your have a good brand identity when you have an increasing demand for the supply of your skills Thursday, July 15, 2010
good personal brands promise a lot and consistently exceed expectations Thursday, July 15, 2010
recognition participate give authentic Thursday, July 15, 2010
participate Actively contributes for the betterment of their audience, their peers, their industry, & themselves advocate for the greater good share best practices, advice, knowledge mentor, linkedin, communities, forums, contribute write, speak, create, lead associations, blogs, books, articles, podcasts, videos, whitepapers Thursday, July 15, 2010
Give! actively supports issues greater than themselves while the standard mantra is: time - talent - treasure The bigger opportunity is: How can you your unique skill set to efficiently deliver a significant & meaningful impact Thursday, July 15, 2010
giving nicole danny jamie Thursday, July 15, 2010
authentic be yourself & give because you want to Thursday, July 15, 2010
strong personal brands happen when you begin to gain brand equity your brand promise is both trusted & recognized Thursday, July 15, 2010
real life examples Thursday, July 15, 2010
Mark Krupinski differentiated delivers interesting consistent participates gives trust Thursday, July 15, 2010
Ted Murphy differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Gary Vaynerchuck differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Sarah Evans differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Sarah Evans 2010 Vanity Fair Tweetheart One of Entreprenuer Magazines hottest startups of the year Thursday, July 15, 2010
Chris Brogan Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well. Thursday, July 15, 2010
Chris Brogan differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Meg Crofton A 29-year Disney veteran, Meg is widely known and respected for her outstanding leadership and passion for a world-class Guest and Cast experience. Meg has held a wide range of executive leadership roles at Disney in Human Resources, Hotel Operations and Convention Sales. She led an international task force responsible for opening six resort hotels at Disneyland Resort Paris in 1992. Meg has been active in the Central Florida community for many years. She is currently chair of the Metro Orlando Economic Development Commission, and serves on the boards of Orlando Health and the Central Florida Regional Commission on Homelessness. Thursday, July 15, 2010
Meg Crofton differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Peter Shankman | HARO Help A Reporter Out, the largest free source repository for journalists anywhere in the world, where anyone can sign up to be a source on any topic and get quoted in major media Thursday, July 15, 2010
Peter Shankman | HARO differentiated delivered interesting particpates consistent gives trust Thursday, July 15, 2010
Martha Stewart 2002 Time Person of the year On June 4, 2003, Stewart was indicted by the government on nine-counts including charges of securities fraud and obstruction of justice. Today, Martha Stewart and Martha Stewart Omnimedia continues to thrive. Thursday, July 15, 2010
Martha Stewart differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
Tiger differentiated delivered interesting particpates consistent gives trust Thursday, July 15, 2010
owning your brand Thursday, July 15, 2010
own your name domains twitter profile facebook youtube and other popular & emerging tools Thursday, July 15, 2010
me, inc. Think of personal brand like a business Diversify your marketing like a business would Invest in yourself if you want to succeed Personal time Personal money Thursday, July 15, 2010
great personal brands you amplify your brand equity on purpose - its scalable your recognized and trusted brand is ampli鍖ed by design and hits critical mass Thursday, July 15, 2010
take aways what are you passionate about that people need? what marketplace can you own? do you have the ability or can be readily acquired? are you willing to commit? is there a sufficient marketplace for it? design your brand promise what will make you uniquely different? what can you deliver that is in need? are you willing to be we focused? can you do this consistently over time? Thursday, July 15, 2010
take aways build brand recognition how can you participate in your marketplace for the greater good of that marketplace? how can you give back in a way that makes a real difference? Can you do these authentically - because you want to - even if no one is watching? own your brand secure your name or persona - thats easy and cheap develop a consistent brand architecture use a professional photographer use a professional designer keep a consistent voice and identity consider your personal brand a version of me, inc. Thursday, July 15, 2010
thanks find me almost everywhere @prscott Thursday, July 15, 2010

More Related Content

Doterati july2010

  • 1. July.2010 personal branding yes, its more than a logo Pete Scott @prscott Thursday, July 15, 2010
  • 2. branding The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. Brand Promise The vision of what you must be and do for your marketplace Brand Identity the marketplaces actual experience v. the promise Brand Recognition The degree to which you are known in your marketplace. Brand Equity Brand Identity * Brand Recognition (Net Demand) Thursday, July 15, 2010
  • 3. my definition A brand is an identi鍖able entity that makes delivers speci鍖c promises of value. Thursday, July 15, 2010
  • 4. supply & demand know your audience | demand their need know yourself | supply your unique skill set & value proposition your passion your commitment Thursday, July 15, 2010
  • 5. the good news the demand for something to believe in is in鍖nite the supply of mediocrity is also in鍖nite Thursday, July 15, 2010
  • 6. the promise differentiate deliver interesting consistent Thursday, July 15, 2010
  • 7. differentiate innovate improve eliminate secure save Thursday, July 15, 2010
  • 8. interesting would you want to have a drink with yourself? Thursday, July 15, 2010
  • 9. deliver can you bring it - every day? Thursday, July 15, 2010
  • 10. me v. we me whats my job? how am I doing? who is noticing me? what about work/life balance? we where are we going? what do we need? how can I help? how can we move the needle? Thursday, July 15, 2010
  • 11. consistent steady dependable reliable Thursday, July 15, 2010
  • 12. identity when the actual experience is = or > promise you know your have a good brand identity when you have an increasing demand for the supply of your skills Thursday, July 15, 2010
  • 13. good personal brands promise a lot and consistently exceed expectations Thursday, July 15, 2010
  • 14. recognition participate give authentic Thursday, July 15, 2010
  • 15. participate Actively contributes for the betterment of their audience, their peers, their industry, & themselves advocate for the greater good share best practices, advice, knowledge mentor, linkedin, communities, forums, contribute write, speak, create, lead associations, blogs, books, articles, podcasts, videos, whitepapers Thursday, July 15, 2010
  • 16. Give! actively supports issues greater than themselves while the standard mantra is: time - talent - treasure The bigger opportunity is: How can you your unique skill set to efficiently deliver a significant & meaningful impact Thursday, July 15, 2010
  • 17. giving nicole danny jamie Thursday, July 15, 2010
  • 18. authentic be yourself & give because you want to Thursday, July 15, 2010
  • 19. strong personal brands happen when you begin to gain brand equity your brand promise is both trusted & recognized Thursday, July 15, 2010
  • 21. Mark Krupinski differentiated delivers interesting consistent participates gives trust Thursday, July 15, 2010
  • 22. Ted Murphy differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 23. Gary Vaynerchuck differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 24. Sarah Evans differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 25. Sarah Evans 2010 Vanity Fair Tweetheart One of Entreprenuer Magazines hottest startups of the year Thursday, July 15, 2010
  • 26. Chris Brogan Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well. Thursday, July 15, 2010
  • 27. Chris Brogan differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 28. Meg Crofton A 29-year Disney veteran, Meg is widely known and respected for her outstanding leadership and passion for a world-class Guest and Cast experience. Meg has held a wide range of executive leadership roles at Disney in Human Resources, Hotel Operations and Convention Sales. She led an international task force responsible for opening six resort hotels at Disneyland Resort Paris in 1992. Meg has been active in the Central Florida community for many years. She is currently chair of the Metro Orlando Economic Development Commission, and serves on the boards of Orlando Health and the Central Florida Regional Commission on Homelessness. Thursday, July 15, 2010
  • 29. Meg Crofton differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 30. Peter Shankman | HARO Help A Reporter Out, the largest free source repository for journalists anywhere in the world, where anyone can sign up to be a source on any topic and get quoted in major media Thursday, July 15, 2010
  • 31. Peter Shankman | HARO differentiated delivered interesting particpates consistent gives trust Thursday, July 15, 2010
  • 32. Martha Stewart 2002 Time Person of the year On June 4, 2003, Stewart was indicted by the government on nine-counts including charges of securities fraud and obstruction of justice. Today, Martha Stewart and Martha Stewart Omnimedia continues to thrive. Thursday, July 15, 2010
  • 33. Martha Stewart differentiated delivers interesting particpates consistent gives trust Thursday, July 15, 2010
  • 34. Tiger differentiated delivered interesting particpates consistent gives trust Thursday, July 15, 2010
  • 36. own your name domains twitter profile facebook youtube and other popular & emerging tools Thursday, July 15, 2010
  • 37. me, inc. Think of personal brand like a business Diversify your marketing like a business would Invest in yourself if you want to succeed Personal time Personal money Thursday, July 15, 2010
  • 38. great personal brands you amplify your brand equity on purpose - its scalable your recognized and trusted brand is ampli鍖ed by design and hits critical mass Thursday, July 15, 2010
  • 39. take aways what are you passionate about that people need? what marketplace can you own? do you have the ability or can be readily acquired? are you willing to commit? is there a sufficient marketplace for it? design your brand promise what will make you uniquely different? what can you deliver that is in need? are you willing to be we focused? can you do this consistently over time? Thursday, July 15, 2010
  • 40. take aways build brand recognition how can you participate in your marketplace for the greater good of that marketplace? how can you give back in a way that makes a real difference? Can you do these authentically - because you want to - even if no one is watching? own your brand secure your name or persona - thats easy and cheap develop a consistent brand architecture use a professional photographer use a professional designer keep a consistent voice and identity consider your personal brand a version of me, inc. Thursday, July 15, 2010
  • 41. thanks find me almost everywhere @prscott Thursday, July 15, 2010