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DoubleDigit Capabilities for Nearshore Outsourcing to Costa Rica

Dana Farbo
Dana Farbo

This document provides an overview of a company called DoubleDigit. It summarizes their value proposition as maximizing the power of their partners' ideas through high consistency and efficiency in production. It describes their services such as digital production, technology development, content production and media operations. It highlights their main execution hub in Costa Rica and flexible engagement models including dedicated teams, managed services and project-based work.

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COMPANY PRESENTATION 2017
THE POWER OF EXECUTION WE BELIEVE IN THE IMPACT OF A GOOD IDEA CAN BE ELEVATED BY PRODUCING IT WITH THE HIGHEST STANDARDS.
OUR VALUE PROPOSITION
ENHANCE YOUR IDEAS WITH OUTSTANDING EXECUTION
We are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximizes the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages.
dsdWe are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximises the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages. A strong focus on customer service that leads us to executional discipline. consistency
We are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximises the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages. Triggered by 鍖rst-time quality, velocity and accountability. ef鍖ciency
Our service platform design
CONTEXT.
+TECHNOLOGY EMPOWERED 1. CONSUMER
MULTIPLE +MEDIA CHANNELS 2.
+CONTENT EMOTIONAL 3. > RATIONAL
A UNIQUE, INCLUSIVE & CONSISTENT [IN ORDER TO ACHIEVE SUCCESS WE HAVE CREATED] OFFERING
DIGITAL PRODUCTION & IMPLEMENTATION 1. CONTENT PRODUCTION & POST PRODUCTION 3.MEDIA OPERATIONS & ANALYTICS 4. TECHNOLOGY & DEVELOPMENT 2.
What we do
DIGITAL PRODUCTION & IMPLEMENTATION1. SERVICES BUILT FOR BRANDS LOOKING TO STAND OUT AND BE RECOGNIZED Creative Production User Experience Design User Interface Design Motion Animation Email Production (responsive & retina ready) Banner Ads (static, rich media, HTML5/mobile ready)
1. THE CHALLENGE To bring the In-Store brand experience to a digital environment. Collaborators, customers and partners mixed up into a new way of feeling the brand. THE APPROACH Deployed a dedicated team of Creative Producers and integrated them to the execution chain along with Customer Experience and Development teams onshore. Maximizing customer's digital experience Dedicated Team for Creative Design & ProductionMAJOR RETAILER
THE RESULT Successful integration of Creative Design and Production team. Complete compliance with brand guidelines. We are currently applying state of the art solutions into the new digital interactive tools that client is using on over 1200 stores. By 2016, 65% of in-store purchases are expected to be in鍖uenced by mobile-based communication. Maximizing customer's digital experience Dedicated Team for Creative Design & Production1. MAJOR RETAILER
TECHNOLOGY & DEVELOPMENT2. Frontend Development Backend Development Native Mobile Application Development QA and Testing Services Platform-speci鍖c Development STRONG HUMAN RESOURCES TO BECOME CLIENT卒S EXECUTION AND TESTING PARTNER
Linking digital activity with real sales Multiplatform application development project 2. THE CHALLENGE To link real data from a brick and mortar POS system of a multi-restaurant chain with an end user mobile application, using speci鍖c rules and content to engage clients THE APPROACH A twin-server infrastructure to separate a continuous 鍖ow of information from each POS in each restaurant, from the CMS application and web services that feed the end user mobile application. RESTAURANT CHAIN
THE RESULT A multi-platform, multichannel system that converts real time sales data to customer engagement and satisfaction. With a top layer of business intelligence provided by the extremely 鍖exible CMS and the type of contextual content it is able to provide. 2. Linking digital activity with real sales Multiplatform application development projectRESTAURANT CHAIN
CONTENT PRODUCTION & POST PRODUCTION3. Content Creation Asset Preparation Re-versioning Campaign Localization Video editing Transcreation PRODUCTION OF CREATIVE CONTENT DESIGNED TO INCREASE BRAND RELEVANCY & ENGAGEMENT EXECUTION
THE CHALLENGE To amplify an out-of-home global campaign and generate content for all relevant digital channels, including social media assets, audiovisual production, landing pages and web apps. THE APPROACH Assemble a brand-focused team with a hybrid engagement model consisting of a dedicated group for creative digital/audiovisual production and media management; and a on-demand capacity for development services. 3. World-class Content Production for Digital A production program focused on delivery and quality. GLOBAL SPORTS DRINK
THE RESULT Successful localization of global campaign and production of all content required for digital channels for a 3-month timeframe. Production of a set short videos of sponsored athletes that resulted in 500,000+ views. Outstanding increase of main social media KPIs. Brand fanbase increased by 27% with a record-high average brand engagement of 34%. 3. World-class Content Production for Digital A production program focused on delivery and quality. GLOBAL SPORTS DRINK
MEDIA OPERATIONS & ANALYTICS4. EXECUTION OF MARKETING STRATEGIES BASED ON TANGIBLE RESULTS SEO SEM Social Media Paid Media Channel-based metrics, reporting and ROI analysis
4. Migrating a 2-year SEO effort Website and platform migration project THE CHALLENGE THE APPROACH To rescue a 2-year effort to position speci鍖c Client brands with speci鍖c keywords after migrating from an old platform to a new one with a different top level domain, URL structure and information architecture. We developed a strategic content generation calendar based on the most important keywords, as well as optimizing the current content for speci鍖c strategic objectives and migrating the URL structure for all content pieces. GLOBAL NUTRITION COMPANY
4. From January to October 2016, we had a 900% increase in organic traf鍖c, as well as eventually reaching the highest share of voice ever measured by the Client in the target region. 1,249 1,546 3,150 2,652 2,619 2,855 3,396 3,801 6,645 12,874 January February March April May June July August September October Organic Traffic Migrating a 2-year SEO effort Website and platform migration project GLOBAL NUTRITION COMPANY THE RESULT
Who we are
90+ORGANIZED IN CAPABILITY-BASED UNITS
[OUR CLIENTS] Contact us for the list. You know the brands and the agencies because you probably drive them, drink them, bank with them, work for them or use them to help you achieve greatness!
& EXECUTION HUB DEVELOPMENT AND IMPLEMENTATION FRONTING OFFICE PROJECT MANAGEMENT AND CLIENT RELATIONS PTY, PANAM! SJO, COSTA RICA! DALLAS, TX! NEW YORK, NY! PRODUCTION @ SCALE Proximity to client
COSTA RICA OUR MAIN EXECUTION HUB IS LOCATED IN technology-related and fully bilingual workforce Costa Rica stands out for its technology-related and fully bilingual workforce, its high-quality educational system and outstanding productivity levels. The country has a history of peace and stability, derived from a solid long-standing democracy. ≒ 4.7 M Total Population ≒ 96.2% Literacy Rate ≒ 1st TOEIC Latin America ≒ 1st High-Tech Cluster in LATAM ≒ 7.1% of GDP for Education ≒ No Army since 1949 ≒ Central Standard Time OUR MAIN PRODUCTION HUB COSTA RICA Its high-quality educational system and outstanding productivity levels. The country has a history of peace and stability, derived from a solid long-standing democracy. 96.2% Literacy Rate 1st TOEIC Latin America 8% of GDP for education and no army since 1949 5 hours 鍖ight time to New York City 2.5 hours 鍖ight time to Miami, Florida
How we engage
zz We have the ability to implement 鍖exible and adaptable engagement models in order to ful鍖ll each client's speci鍖c needs.
DEDICATED TEAM MODEL #1: A TRUE EXTENSION OF YOUR TEAM
DEDICATED TEAM MODEL #1: A TRUE EXTENSION OF YOUR TEAM For clients with consistent staf鍖ng needs, we provide support in determining the right team with the right blend of skills, experience and capabilities. We collectively de鍖ne a staf鍖ng strategy and prepare for execution. This includes: job pro鍖le review and calibration, de鍖nition of interviewing process and schedule, test setup and monitoring mechanisms. Our dedicated teams are truly an extension of our clients team. Focusing on execution, we engage with our clients team for work鍖ow, task and resource allocation.
MANAGED SERVICE MODEL #2: FOCUS ON DELIVERY AND QUALITY
MANAGED SERVICE MODEL #2: FOCUS ON DELIVERY AND QUALITY For recurrent services with speci鍖c deliverables, we work in coordination with our clients to identify standard processes and customize corresponding outcomes in order to ful鍖ll particular needs on the client side. This has proven to be a model that enables us to rapidly obtain signi鍖cant productivity and ef鍖ciency gains, which then are translated into savings to our clients. Developing expertise by specialization also allows us to innovate faster and implement improvements to current tasks.
PROJECT BASED MODEL #3: FOCUS ON RESOURCE PLANNING AND RELEASE DATES
PROJECT BASED MODEL #3: FOCUS ON RESOURCE PLANNING AND RELEASE DATES Our Project-based model starts with a collaborative assessment of the project and the breakdown of it into smaller components that allow for an AGILE execution. We initiate by meeting with our client and ensure full understanding of brief and speci鍖cations. A validated scope of the project, translated into a resource consumption matrix and a detailed delivery scheduled are some of the key elements to ensure seamless execution and the highest quality.
Why DoubleDigit?
STRATEGIC LOCATION AND CULTURAL FIT
QUICK ACCESS TO A WELL TRAINED SPECIALIZED TALENT POOL
BEST PRACTICES APPLIED THROUGHOUT ALL PROCESSES
CONTACT US: Dana Farbo - Managing Director, US 973-271-8809 dana.farbo@doubledigit.com

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DoubleDigit Capabilities for Nearshore Outsourcing to Costa Rica

  • 2. THE POWER OF EXECUTION WE BELIEVE IN THE IMPACT OF A GOOD IDEA CAN BE ELEVATED BY PRODUCING IT WITH THE HIGHEST STANDARDS.
  • 4. ENHANCE YOUR IDEAS WITH OUTSTANDING EXECUTION
  • 5. We are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximizes the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages.
  • 6. dsdWe are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximises the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages. A strong focus on customer service that leads us to executional discipline. consistency
  • 7. We are a TECHNOLOGY and MARKETING IMPLEMENTATION company that maximises the power of our partners ideas by applying the highest dose of consistency and ef鍖ciency to the production stages. Triggered by 鍖rst-time quality, velocity and accountability. ef鍖ciency
  • 13. A UNIQUE, INCLUSIVE & CONSISTENT [IN ORDER TO ACHIEVE SUCCESS WE HAVE CREATED] OFFERING
  • 14. DIGITAL PRODUCTION & IMPLEMENTATION 1. CONTENT PRODUCTION & POST PRODUCTION 3.MEDIA OPERATIONS & ANALYTICS 4. TECHNOLOGY & DEVELOPMENT 2.
  • 16. DIGITAL PRODUCTION & IMPLEMENTATION1. SERVICES BUILT FOR BRANDS LOOKING TO STAND OUT AND BE RECOGNIZED Creative Production User Experience Design User Interface Design Motion Animation Email Production (responsive & retina ready) Banner Ads (static, rich media, HTML5/mobile ready)
  • 17. 1. THE CHALLENGE To bring the In-Store brand experience to a digital environment. Collaborators, customers and partners mixed up into a new way of feeling the brand. THE APPROACH Deployed a dedicated team of Creative Producers and integrated them to the execution chain along with Customer Experience and Development teams onshore. Maximizing customer's digital experience Dedicated Team for Creative Design & ProductionMAJOR RETAILER
  • 18. THE RESULT Successful integration of Creative Design and Production team. Complete compliance with brand guidelines. We are currently applying state of the art solutions into the new digital interactive tools that client is using on over 1200 stores. By 2016, 65% of in-store purchases are expected to be in鍖uenced by mobile-based communication. Maximizing customer's digital experience Dedicated Team for Creative Design & Production1. MAJOR RETAILER
  • 19. TECHNOLOGY & DEVELOPMENT2. Frontend Development Backend Development Native Mobile Application Development QA and Testing Services Platform-speci鍖c Development STRONG HUMAN RESOURCES TO BECOME CLIENT卒S EXECUTION AND TESTING PARTNER
  • 20. Linking digital activity with real sales Multiplatform application development project 2. THE CHALLENGE To link real data from a brick and mortar POS system of a multi-restaurant chain with an end user mobile application, using speci鍖c rules and content to engage clients THE APPROACH A twin-server infrastructure to separate a continuous 鍖ow of information from each POS in each restaurant, from the CMS application and web services that feed the end user mobile application. RESTAURANT CHAIN
  • 21. THE RESULT A multi-platform, multichannel system that converts real time sales data to customer engagement and satisfaction. With a top layer of business intelligence provided by the extremely 鍖exible CMS and the type of contextual content it is able to provide. 2. Linking digital activity with real sales Multiplatform application development projectRESTAURANT CHAIN
  • 22. CONTENT PRODUCTION & POST PRODUCTION3. Content Creation Asset Preparation Re-versioning Campaign Localization Video editing Transcreation PRODUCTION OF CREATIVE CONTENT DESIGNED TO INCREASE BRAND RELEVANCY & ENGAGEMENT EXECUTION
  • 23. THE CHALLENGE To amplify an out-of-home global campaign and generate content for all relevant digital channels, including social media assets, audiovisual production, landing pages and web apps. THE APPROACH Assemble a brand-focused team with a hybrid engagement model consisting of a dedicated group for creative digital/audiovisual production and media management; and a on-demand capacity for development services. 3. World-class Content Production for Digital A production program focused on delivery and quality. GLOBAL SPORTS DRINK
  • 24. THE RESULT Successful localization of global campaign and production of all content required for digital channels for a 3-month timeframe. Production of a set short videos of sponsored athletes that resulted in 500,000+ views. Outstanding increase of main social media KPIs. Brand fanbase increased by 27% with a record-high average brand engagement of 34%. 3. World-class Content Production for Digital A production program focused on delivery and quality. GLOBAL SPORTS DRINK
  • 25. MEDIA OPERATIONS & ANALYTICS4. EXECUTION OF MARKETING STRATEGIES BASED ON TANGIBLE RESULTS SEO SEM Social Media Paid Media Channel-based metrics, reporting and ROI analysis
  • 26. 4. Migrating a 2-year SEO effort Website and platform migration project THE CHALLENGE THE APPROACH To rescue a 2-year effort to position speci鍖c Client brands with speci鍖c keywords after migrating from an old platform to a new one with a different top level domain, URL structure and information architecture. We developed a strategic content generation calendar based on the most important keywords, as well as optimizing the current content for speci鍖c strategic objectives and migrating the URL structure for all content pieces. GLOBAL NUTRITION COMPANY
  • 27. 4. From January to October 2016, we had a 900% increase in organic traf鍖c, as well as eventually reaching the highest share of voice ever measured by the Client in the target region. 1,249 1,546 3,150 2,652 2,619 2,855 3,396 3,801 6,645 12,874 January February March April May June July August September October Organic Traffic Migrating a 2-year SEO effort Website and platform migration project GLOBAL NUTRITION COMPANY THE RESULT
  • 30. [OUR CLIENTS] Contact us for the list. You know the brands and the agencies because you probably drive them, drink them, bank with them, work for them or use them to help you achieve greatness!
  • 31. & EXECUTION HUB DEVELOPMENT AND IMPLEMENTATION FRONTING OFFICE PROJECT MANAGEMENT AND CLIENT RELATIONS PTY, PANAM! SJO, COSTA RICA! DALLAS, TX! NEW YORK, NY! PRODUCTION @ SCALE Proximity to client
  • 32. COSTA RICA OUR MAIN EXECUTION HUB IS LOCATED IN technology-related and fully bilingual workforce Costa Rica stands out for its technology-related and fully bilingual workforce, its high-quality educational system and outstanding productivity levels. The country has a history of peace and stability, derived from a solid long-standing democracy. ≒ 4.7 M Total Population ≒ 96.2% Literacy Rate ≒ 1st TOEIC Latin America ≒ 1st High-Tech Cluster in LATAM ≒ 7.1% of GDP for Education ≒ No Army since 1949 ≒ Central Standard Time OUR MAIN PRODUCTION HUB COSTA RICA Its high-quality educational system and outstanding productivity levels. The country has a history of peace and stability, derived from a solid long-standing democracy. 96.2% Literacy Rate 1st TOEIC Latin America 8% of GDP for education and no army since 1949 5 hours 鍖ight time to New York City 2.5 hours 鍖ight time to Miami, Florida
  • 34. zz We have the ability to implement 鍖exible and adaptable engagement models in order to ful鍖ll each client's speci鍖c needs.
  • 35. DEDICATED TEAM MODEL #1: A TRUE EXTENSION OF YOUR TEAM
  • 36. DEDICATED TEAM MODEL #1: A TRUE EXTENSION OF YOUR TEAM For clients with consistent staf鍖ng needs, we provide support in determining the right team with the right blend of skills, experience and capabilities. We collectively de鍖ne a staf鍖ng strategy and prepare for execution. This includes: job pro鍖le review and calibration, de鍖nition of interviewing process and schedule, test setup and monitoring mechanisms. Our dedicated teams are truly an extension of our clients team. Focusing on execution, we engage with our clients team for work鍖ow, task and resource allocation.
  • 37. MANAGED SERVICE MODEL #2: FOCUS ON DELIVERY AND QUALITY
  • 38. MANAGED SERVICE MODEL #2: FOCUS ON DELIVERY AND QUALITY For recurrent services with speci鍖c deliverables, we work in coordination with our clients to identify standard processes and customize corresponding outcomes in order to ful鍖ll particular needs on the client side. This has proven to be a model that enables us to rapidly obtain signi鍖cant productivity and ef鍖ciency gains, which then are translated into savings to our clients. Developing expertise by specialization also allows us to innovate faster and implement improvements to current tasks.
  • 39. PROJECT BASED MODEL #3: FOCUS ON RESOURCE PLANNING AND RELEASE DATES
  • 40. PROJECT BASED MODEL #3: FOCUS ON RESOURCE PLANNING AND RELEASE DATES Our Project-based model starts with a collaborative assessment of the project and the breakdown of it into smaller components that allow for an AGILE execution. We initiate by meeting with our client and ensure full understanding of brief and speci鍖cations. A validated scope of the project, translated into a resource consumption matrix and a detailed delivery scheduled are some of the key elements to ensure seamless execution and the highest quality.
  • 43. QUICK ACCESS TO A WELL TRAINED SPECIALIZED TALENT POOL
  • 45. CONTACT US: Dana Farbo - Managing Director, US 973-271-8809 dana.farbo@doubledigit.com