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Doux

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The document provides information for opening a premium dessert shop in Thailand focusing on European cuisine and culture. It includes the business name, target customers as affluent young women interested in luxury, and proposed branding elements like the name "Doux" meaning sweet and the slogan "The Art of Sweet". Market research was conducted to evaluate potential names, slogans, and presenters with most supporting "Doux" and a Victorian European style interior.

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Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728
Business information Premium Desserts and Pastry shop Beverages: Home-made coffee, tea, signature hot chocolate, juice etc. Theme: The worlds journey; focusing on the worlds renowned landmarks in Europe Quality ingredients only Style & Atmosphere: versatility, cultural-oriented, Victorian style, and cozy; the shop will be divided into 2 main zones: indoor and outdoor indicating different interesting countries in the European continent
Rationale Our business is unique and standout in its own way Theres a potential for this caf辿 to thrive in the sweets industry A deluxe spot for target audience to indulge themselves with quality goods while enjoying luxurious atmosphere Thus, the caf辿 is strongly influenced by European taste and ambience, which respond perfectly to our fundamental intention.
Target Audience Women age from 20 to mid 30s Social status: B to A These women receive considerable amount of monthly income either from their careers or their families at a minimum of 17,000 Bt. The target audiences basically live luxurious and extravagant lives by filling their times with hanging out with friends and going shopping in leading department stores They are the trend settlers who love to explore new things while keeping themselves updated with fashion They enjoy indulgence: good food and good music They are quality-concerned
Mission To deliver a sense of superior indulgence and a unique caf辿 experience to best fulfill the desire of sweet lovers
Vision With our uniqueness, we determine to become the first premium European desserts and pastry venue in the minds of the customers and to expand our caf辿 into major branches all over Thailand
Mood & Tone
Interior
Exterior
Landmarks England: Big Ben, Telephone Booth Italy: Pisa Tower, Venice Gondola
Landmarks France: Eiffel Tower, Arch de Triumph, Louvre Museum The Netherlands: Wind mill, Tulips Field
Desserts and Beverages All desserts are inspired by various intriguing landmarks in Europe The desserts tastes are compatible to the real European taste Coco powder and teas are imported from the best available in Europe
Normal Cake
Our Cake
Name Sweet Indulgence Indulge and spoil oneself with quality desserts Elegant yet representational
Name Sugar Rush A need for something sweet Easy to recall Easy to pronounce
Name La Patisserie (French: pastry shop) Suit with the caf辿 atmosphere European style Elegant yet cozy
Name Doux [Du] (French: sweet, gentle, mild, soft, tender) Straight forward meaning but represents the uniqueness Short, catchy and easy to remember
Slogan The Touch of Delicacy To bring our products to the best level, To give our customers a superior taste of premium desserts Require a certain degree of expertise. Comparable to things that are done with great care and passion
Slogan The Irresistible Desire To become a need for caf辿 lovers To recall our desserts in terms of their deliciousness To come back and try our products again
Slogan The Unforgettable European Taste The best ingredients The best European taste Feels the European atmosphere from famous European landmarks in different feelings
Slogans The Art of Sweet To present desserts as art pieces Unique outlook with great taste Can use 5 senses to explore
Interview Results Doux The Art of Sweet
Interview Results 5/30 La Patisseries 7/30 Sweet Indulgence 8/30 Sugar Rush 10/30 Doux Number of answers Name
Interview Results 1/30 The Unforgettable European Taste 8/30 The Irresistible Desire 9/30 The Touch of Delicacy 12/30 The Art of Sweet Number of answers Slogan
Interview Results 1/30 Neeranard Coats 1/30 Paula Taylor 1/30 Patriya Na Nakorn 2/30 Yarinda Boonnark 25/30 None Number of answers Presenter
Interview Results 8/30 5/30 8/30 9/30 Number of answers Format
Additional Research Questionnaires
Questionnaire Results 13/30 Doux The Art of Sweet 7/30 La Patisserie The Unforgettable European Taste 4/30 Sugar Rush The Irresistible Desire 6/30 Sweet Indulgence The Touch of Delicacy Number of answers Corporate Name/ Slogan
Questionnaire Results 2/30 Patriya Na Nakorn 4/30 Paula Taylor 4/30 Yarinda Boonnark 6/30 Neeranard Coats 14/30 None Number of answers Presenters
Questionnaire Results 4/30 Others (Cozy) 7/30 Artistic/Pop Art 4/30 Old-fashion 4/30 Modern 11/30 European/Victorian Number of answers Dream Caf辿 Style
Questionnaire Results 3/30 201 Bt 500 Bt 13/30 151 Bt 200 Bt 8/30 101 Bt - 150 Bt 6/30 100 Bt or less Number of answers Average Payment/Visit

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Doux

  • 1. Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728
  • 2. Business information Premium Desserts and Pastry shop Beverages: Home-made coffee, tea, signature hot chocolate, juice etc. Theme: The worlds journey; focusing on the worlds renowned landmarks in Europe Quality ingredients only Style & Atmosphere: versatility, cultural-oriented, Victorian style, and cozy; the shop will be divided into 2 main zones: indoor and outdoor indicating different interesting countries in the European continent
  • 3. Rationale Our business is unique and standout in its own way Theres a potential for this caf辿 to thrive in the sweets industry A deluxe spot for target audience to indulge themselves with quality goods while enjoying luxurious atmosphere Thus, the caf辿 is strongly influenced by European taste and ambience, which respond perfectly to our fundamental intention.
  • 4. Target Audience Women age from 20 to mid 30s Social status: B to A These women receive considerable amount of monthly income either from their careers or their families at a minimum of 17,000 Bt. The target audiences basically live luxurious and extravagant lives by filling their times with hanging out with friends and going shopping in leading department stores They are the trend settlers who love to explore new things while keeping themselves updated with fashion They enjoy indulgence: good food and good music They are quality-concerned
  • 5. Mission To deliver a sense of superior indulgence and a unique caf辿 experience to best fulfill the desire of sweet lovers
  • 6. Vision With our uniqueness, we determine to become the first premium European desserts and pastry venue in the minds of the customers and to expand our caf辿 into major branches all over Thailand
  • 10. Landmarks England: Big Ben, Telephone Booth Italy: Pisa Tower, Venice Gondola
  • 11. Landmarks France: Eiffel Tower, Arch de Triumph, Louvre Museum The Netherlands: Wind mill, Tulips Field
  • 12. Desserts and Beverages All desserts are inspired by various intriguing landmarks in Europe The desserts tastes are compatible to the real European taste Coco powder and teas are imported from the best available in Europe
  • 15. Name Sweet Indulgence Indulge and spoil oneself with quality desserts Elegant yet representational
  • 16. Name Sugar Rush A need for something sweet Easy to recall Easy to pronounce
  • 17. Name La Patisserie (French: pastry shop) Suit with the caf辿 atmosphere European style Elegant yet cozy
  • 18. Name Doux [Du] (French: sweet, gentle, mild, soft, tender) Straight forward meaning but represents the uniqueness Short, catchy and easy to remember
  • 19. Slogan The Touch of Delicacy To bring our products to the best level, To give our customers a superior taste of premium desserts Require a certain degree of expertise. Comparable to things that are done with great care and passion
  • 20. Slogan The Irresistible Desire To become a need for caf辿 lovers To recall our desserts in terms of their deliciousness To come back and try our products again
  • 21. Slogan The Unforgettable European Taste The best ingredients The best European taste Feels the European atmosphere from famous European landmarks in different feelings
  • 22. Slogans The Art of Sweet To present desserts as art pieces Unique outlook with great taste Can use 5 senses to explore
  • 23. Interview Results Doux The Art of Sweet
  • 24. Interview Results 5/30 La Patisseries 7/30 Sweet Indulgence 8/30 Sugar Rush 10/30 Doux Number of answers Name
  • 25. Interview Results 1/30 The Unforgettable European Taste 8/30 The Irresistible Desire 9/30 The Touch of Delicacy 12/30 The Art of Sweet Number of answers Slogan
  • 26. Interview Results 1/30 Neeranard Coats 1/30 Paula Taylor 1/30 Patriya Na Nakorn 2/30 Yarinda Boonnark 25/30 None Number of answers Presenter
  • 27. Interview Results 8/30 5/30 8/30 9/30 Number of answers Format
  • 29. Questionnaire Results 13/30 Doux The Art of Sweet 7/30 La Patisserie The Unforgettable European Taste 4/30 Sugar Rush The Irresistible Desire 6/30 Sweet Indulgence The Touch of Delicacy Number of answers Corporate Name/ Slogan
  • 30. Questionnaire Results 2/30 Patriya Na Nakorn 4/30 Paula Taylor 4/30 Yarinda Boonnark 6/30 Neeranard Coats 14/30 None Number of answers Presenters
  • 31. Questionnaire Results 4/30 Others (Cozy) 7/30 Artistic/Pop Art 4/30 Old-fashion 4/30 Modern 11/30 European/Victorian Number of answers Dream Caf辿 Style
  • 32. Questionnaire Results 3/30 201 Bt 500 Bt 13/30 151 Bt 200 Bt 8/30 101 Bt - 150 Bt 6/30 100 Bt or less Number of answers Average Payment/Visit