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Down home advertising company campaign for city of Poplarville

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Jessica Theriot

The document outlines a three month advertising campaign for the City of Poplarville that includes creating a logo, slogan and brand platform. Elements of the campaign include FlipSnack pages, radio advertisements on Kicker 108, a billboard, Animoto videos, and branded merchandise like t-shirts, hats and bags. The total budget for the campaign is $3,000.

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Down Home Advertising Jessica, Jordan, Makayla, Hillary Advertising Campaign for the City of Poplarville
Introduction Three month campaign We have included: 1. Flipsnack 2. Radio ads 3. Billboard 4. Animoto 5. City logo design along with a brand platform and slogan. 6. T-shirts, Bags, Hats, and bumper stickers all representing the logo and slogan.
Logo, Slogan, Brand Platform Design- your life, Build- your dreams, Enjoy- this town !!! According to www.governing.com/topics/, ***McEachern explains, a brand, is what they say about you when your not around. Graphic Design-$25/hour,4hrs=$100 Locally done At JuJus T-shirt prinitng Brand platform- the force behind all messaging efforts for the city: For those seeking to design their life and build their dreams, Poplarville Mississippi is where southern hospitality is at its best so you can enjoy this town, while being only about 45 minutes from almost anywhere, including New Orleans, LA, Hattiesburg, MS and the Mississippi Gulf Coast, so even your biggest endeavors can be rewarded. Mississippis Blueberry Capitol
Example for Merchandise Ideas for merchandise to be branded with logo (T-shirts) 24 shirts with a four color process will cost $11/shirt Plus $40 screening Total= $304 The more shirts the less expensive*** Locally done at JuJus Follow your heart is where you can start
Vista Print Merchandise Hats- 20 @ $9.74 / sell @ $15.99 Bags-20 @ $8.45 / sell @ $17.99 Bumper stickers- 50 @ $2.60 / sell @ $6.00 Total= $506.77 Merchandise to be sold at Blueberry Jubilee and area businesses All profit will be used for future campaign costs.
Flipsnack Two flipsnack pages: One to target families and shoppers One to target businesses to come to Poplarville ! http://www.flipsnack.com/FDA899FEFB5/ poplarville-people-poplarville- business.html Total cost= $ 72 for three months
RATE CARD WZKX 60 second commercials 11/13/14 MONDAY FRIDAY 5AM - 10AM * $65 (30 sec) $48 10AM - 3PM * $60 (30 sec) $45 3PM - 7PM * $60 (30 sec) $45 7PM -12 MID * $20 (30 sec) $15 5AM - 7PM * $60 (30 sec) $45 5AM -12MID * $40 (30 sec) $30 12 MID - 5AM * $12 (30 sec) $8 ^^^^^^^^^^^^^^^^^^^^ LIVE :60 COMMERCIALS $90 ^^^^^^^^^^^^^^^^^^^^ SATURDAY 10AM-7PM * $48 (30 sec) $32 SUNDAY 10AM-7PM * $24 (30 sec) $18 ^^^^^^^^^^^^^^^^^^^^ WZKX RATES ARE SUBJECT TO CHANGE BASED ON AVAILABILITY, SUPPLY AND DEMAND WZKX 107.9 COVERAGE MAP
Reach and Target for Kicker108 52 % OF COUNTRY LISTENERS ARE FEMALE 48 % OF COUNTRY LISTENERS ARE MALE A GREAT BALANCE OF LISTENERSHIP 53 % EARN $50,000 OR MORE 25% EARN $75,000 OR MORE LISTENERS WITH MONEY TO SPEND 37 % ARE WORKING WOMEN DECISION MAKERS, MONEY SPENDERS 92 % GRADUATED FROM HIGH SCHOOL MORE LIKELY TO BE EMPLOYED WITH MONEY TO SPEND 55 % ATTENDED COLLEGE MORE AFFLUENT, BETTER JOBS 77 % LOGGED ON TO THE INTERNET PAST MONTH KEEP UP WITH TECHNOLOGY & USE IT 86% LISTEN TO RADIO ON AN AVERAGE WEEKDAY 100% LISTEN TO RADIO DURING A 7 DAY WEEK YOU CAN REACH COUNTRY LISTENERS EVERY DAY!
Kicker108 Radio Advertising Friday, May 22nd and Monday May 25th -Is the stress of work and the big city life bringing you down? Are you ready for a weekend retreat or looking for a quite place to get away? Poplarville, Mississippi gives the small town feel while offering the best of main street shopping, southern foods with a Cajun twist and quaint little inns. This is surely a town you dont want to miss. Friday, May 29th-Design, Build, Enjoy!! Follow your heart, Poplarville, Mississippi is where you can start! Come enjoy this town with us on June 13th from 8am to 4 pm for our annual Blueberry Jubilee, come get a taste for what Poplarville's all about!!! Will run 5am-7pm Total= $135.00
Kicker 108 Radio Advertising Monday June 8th, Wednesday June 10th, Friday June 12th @ $135 -Join us for the Blueberry Jubilee and you will see our small town shopping and our big hospitality!! June 13th 2015. Be here by eight you dont want to be late!! All events end at 4 pm. Down Town Poplarville, on Main Street!!! (run once a day) Wednesday, July 1st @$45 From our quaint little inns to our southern food with a Cajun twist, Poplaville Mississippi is a town you dont want to miss. Located only about 45 minutes from Hattiesburg,MS, the Mississippi Gulf Coast, and New Orleans, LA. Come by for the Fourth of July and say Hi!!! Both run 3:00pm to 7:00pm Total $180
Kicker108 Radio Advertising Saturday July 4th, (run twice) @ $64- - Design your American life, Build your American dreams, Enjoy this American town! And you can do it all in Poplarville Mississippi, centrally located only about 45 minutes from Hattiesburg, New Orleans and the Mississippi Gulf Coast. Freedom is nothing else but a chance to be better. Be better !!! Happy Fourth of July from Poplarville Mississippi!!! Airs from 10:00am to 3:00pm Live 60sec. Morning Show with Mayor, Friday July 10th . FREE!!! Total= $64
Billboard Our billboard will be located on interstate 59 one mile before the Poplarville Necaise exit; exit 27 According to Lamar Ad., this billboard is projected to get 112,000 views, reaching 71.6% of viewers in four weeks!!! Size will be 14X48 Cost for Advertisement= $1000.00
Mississippis Blueberry Capitol Follow Your Heart This is a Great Place to Start!!! http://poplarville.org/ Stop by Exits 27 and 29
Animoto Targeting familys to come to Poplarville Telling businesses why business is good in Poplarville Mississippi! Advertising the blueberry jubilee to get shoppers, familys and business people in Poplarville to see all that the town has to offer!!! Shown three months (May, June, July) Total= $117 for three month plan plus $15 to boost $5/month = $132
Animoto Video Example https://animoto.com/play/IEBJdZKlpdyDA MjcpSFf0g date to post= May 1st, 2015 https://animoto.com/play/GRrePI4B8IYaq yv1ThjJxA date to post = May 18th, 2015 https://animoto.com/play/K7VuCwTACidF E0hGPESZPA date to post= June 15th, 2015
Managing Budget Flipsnack=$72 Radio AD= $379 Billboard= $1000 (4week advertisment) Animoto=$132 Graphic design logo=$100 Shirts=$304 Merchandise from vista print=$506.77 Agency fee=$506.23 Total Price=$3,000

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Down home advertising company campaign for city of Poplarville

  • 1. Down Home Advertising Jessica, Jordan, Makayla, Hillary Advertising Campaign for the City of Poplarville
  • 2. Introduction Three month campaign We have included: 1. Flipsnack 2. Radio ads 3. Billboard 4. Animoto 5. City logo design along with a brand platform and slogan. 6. T-shirts, Bags, Hats, and bumper stickers all representing the logo and slogan.
  • 3. Logo, Slogan, Brand Platform Design- your life, Build- your dreams, Enjoy- this town !!! According to www.governing.com/topics/, ***McEachern explains, a brand, is what they say about you when your not around. Graphic Design-$25/hour,4hrs=$100 Locally done At JuJus T-shirt prinitng Brand platform- the force behind all messaging efforts for the city: For those seeking to design their life and build their dreams, Poplarville Mississippi is where southern hospitality is at its best so you can enjoy this town, while being only about 45 minutes from almost anywhere, including New Orleans, LA, Hattiesburg, MS and the Mississippi Gulf Coast, so even your biggest endeavors can be rewarded. Mississippis Blueberry Capitol
  • 4. Example for Merchandise Ideas for merchandise to be branded with logo (T-shirts) 24 shirts with a four color process will cost $11/shirt Plus $40 screening Total= $304 The more shirts the less expensive*** Locally done at JuJus Follow your heart is where you can start
  • 5. Vista Print Merchandise Hats- 20 @ $9.74 / sell @ $15.99 Bags-20 @ $8.45 / sell @ $17.99 Bumper stickers- 50 @ $2.60 / sell @ $6.00 Total= $506.77 Merchandise to be sold at Blueberry Jubilee and area businesses All profit will be used for future campaign costs.
  • 6. Flipsnack Two flipsnack pages: One to target families and shoppers One to target businesses to come to Poplarville ! http://www.flipsnack.com/FDA899FEFB5/ poplarville-people-poplarville- business.html Total cost= $ 72 for three months
  • 7. RATE CARD WZKX 60 second commercials 11/13/14 MONDAY FRIDAY 5AM - 10AM * $65 (30 sec) $48 10AM - 3PM * $60 (30 sec) $45 3PM - 7PM * $60 (30 sec) $45 7PM -12 MID * $20 (30 sec) $15 5AM - 7PM * $60 (30 sec) $45 5AM -12MID * $40 (30 sec) $30 12 MID - 5AM * $12 (30 sec) $8 ^^^^^^^^^^^^^^^^^^^^ LIVE :60 COMMERCIALS $90 ^^^^^^^^^^^^^^^^^^^^ SATURDAY 10AM-7PM * $48 (30 sec) $32 SUNDAY 10AM-7PM * $24 (30 sec) $18 ^^^^^^^^^^^^^^^^^^^^ WZKX RATES ARE SUBJECT TO CHANGE BASED ON AVAILABILITY, SUPPLY AND DEMAND WZKX 107.9 COVERAGE MAP
  • 8. Reach and Target for Kicker108 52 % OF COUNTRY LISTENERS ARE FEMALE 48 % OF COUNTRY LISTENERS ARE MALE A GREAT BALANCE OF LISTENERSHIP 53 % EARN $50,000 OR MORE 25% EARN $75,000 OR MORE LISTENERS WITH MONEY TO SPEND 37 % ARE WORKING WOMEN DECISION MAKERS, MONEY SPENDERS 92 % GRADUATED FROM HIGH SCHOOL MORE LIKELY TO BE EMPLOYED WITH MONEY TO SPEND 55 % ATTENDED COLLEGE MORE AFFLUENT, BETTER JOBS 77 % LOGGED ON TO THE INTERNET PAST MONTH KEEP UP WITH TECHNOLOGY & USE IT 86% LISTEN TO RADIO ON AN AVERAGE WEEKDAY 100% LISTEN TO RADIO DURING A 7 DAY WEEK YOU CAN REACH COUNTRY LISTENERS EVERY DAY!
  • 9. Kicker108 Radio Advertising Friday, May 22nd and Monday May 25th -Is the stress of work and the big city life bringing you down? Are you ready for a weekend retreat or looking for a quite place to get away? Poplarville, Mississippi gives the small town feel while offering the best of main street shopping, southern foods with a Cajun twist and quaint little inns. This is surely a town you dont want to miss. Friday, May 29th-Design, Build, Enjoy!! Follow your heart, Poplarville, Mississippi is where you can start! Come enjoy this town with us on June 13th from 8am to 4 pm for our annual Blueberry Jubilee, come get a taste for what Poplarville's all about!!! Will run 5am-7pm Total= $135.00
  • 10. Kicker 108 Radio Advertising Monday June 8th, Wednesday June 10th, Friday June 12th @ $135 -Join us for the Blueberry Jubilee and you will see our small town shopping and our big hospitality!! June 13th 2015. Be here by eight you dont want to be late!! All events end at 4 pm. Down Town Poplarville, on Main Street!!! (run once a day) Wednesday, July 1st @$45 From our quaint little inns to our southern food with a Cajun twist, Poplaville Mississippi is a town you dont want to miss. Located only about 45 minutes from Hattiesburg,MS, the Mississippi Gulf Coast, and New Orleans, LA. Come by for the Fourth of July and say Hi!!! Both run 3:00pm to 7:00pm Total $180
  • 11. Kicker108 Radio Advertising Saturday July 4th, (run twice) @ $64- - Design your American life, Build your American dreams, Enjoy this American town! And you can do it all in Poplarville Mississippi, centrally located only about 45 minutes from Hattiesburg, New Orleans and the Mississippi Gulf Coast. Freedom is nothing else but a chance to be better. Be better !!! Happy Fourth of July from Poplarville Mississippi!!! Airs from 10:00am to 3:00pm Live 60sec. Morning Show with Mayor, Friday July 10th . FREE!!! Total= $64
  • 12. Billboard Our billboard will be located on interstate 59 one mile before the Poplarville Necaise exit; exit 27 According to Lamar Ad., this billboard is projected to get 112,000 views, reaching 71.6% of viewers in four weeks!!! Size will be 14X48 Cost for Advertisement= $1000.00
  • 13. Mississippis Blueberry Capitol Follow Your Heart This is a Great Place to Start!!! http://poplarville.org/ Stop by Exits 27 and 29
  • 14. Animoto Targeting familys to come to Poplarville Telling businesses why business is good in Poplarville Mississippi! Advertising the blueberry jubilee to get shoppers, familys and business people in Poplarville to see all that the town has to offer!!! Shown three months (May, June, July) Total= $117 for three month plan plus $15 to boost $5/month = $132
  • 15. Animoto Video Example https://animoto.com/play/IEBJdZKlpdyDA MjcpSFf0g date to post= May 1st, 2015 https://animoto.com/play/GRrePI4B8IYaq yv1ThjJxA date to post = May 18th, 2015 https://animoto.com/play/K7VuCwTACidF E0hGPESZPA date to post= June 15th, 2015
  • 16. Managing Budget Flipsnack=$72 Radio AD= $379 Billboard= $1000 (4week advertisment) Animoto=$132 Graphic design logo=$100 Shirts=$304 Merchandise from vista print=$506.77 Agency fee=$506.23 Total Price=$3,000