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Creating your Own
          Products

                 Nicole Avery
             @planningqueen
         planningwithkids.com
Creating your Own
                 Products


planningwithkids.com/DPCon13
Dp con13 product creation slide share
Who is doing it?
Who is doing it?
   E-books          Guides
   Planners         Charts
   Apps             Printables
   E-zines          E-cookbooks
   Merchandise      Fitness programs
   Calendars        Blog themes / plugins

What are they making?
Physical product vs e-product
   Time
           Resources
           Expertise
           Audience needs




What e-products are best?
But what should I create?
Image via http://testing.gobanana.co.uk/
Dp con13 product creation slide share
What is my most popular content?
Click on content




Finding popular post in Google Analytics  Step 1
Click on overview




Finding popular post in Google Analytics  Step 2
Choose a date setting




Finding popular post in Google Analytics  Step 3
Click on view full report



Finding popular post in Google Analytics  Step 4
Choose 100 rows




Finding popular post in Google Analytics  Step 5
Finding popular post in Google Analytics  Step 7
Click on export




Finding popular post in Google Analytics  Step 8
Click on traffic sources




Finding popular keywords in Google Analytics  Step 1
Click on view full report

Finding popular keywords in Google Analytics  Step 2
Click on show 100 rows




Finding popular keywords in Google Analytics  Step 3
Finding popular keywords in Google Analytics  Step 4
Promoting your product on individual posts
Image from http://sips.georgetown.edu/start-a-project/


Where to from here?
An example
 project plan
planningwithkids.com/DPCon1
              3
Background work  Newsletter set up
Newsletter sign up
Newsletter content
The back end
www.pearsonified.com/typography/



Creating the product
Explore the market
Formatting in word
Formatting in word
Formatting in word
Formatting in word
lizpulo.com/


Converting to PDF
Ready to launch
Janelle from nellbe.com
Creating your Own
          Products

                 Nicole Avery
             @planningqueen
         planningwithkids.com

More Related Content

Dp con13 product creation slide share

Editor's Notes

  1. Then you will be able to see your 100 posts. Dont just look at page views.Look at time on page tooYou can see some pages have much shorter viewing time than others getting organised at home for example is my sneeze page are we all familiar with sneeze page. It actually appears in my nav menu as Where to start and list my key post on the blogs for first time visitors. The aim is for people to hit this page then click off to other content on the blog. The kids activities post is a link post with links to great kids activities on the web.You can see even though some of the posts were written in 2009 and this is a report for the entire of 2013, birthday party posts and sight words posts were some of my most popular posts. They are also posts that I have e-products for.
  2. It is often a good idea to download these reports so you can manipulate the data or just have it to easily reference.
  3. To be able to sell a product on your blog you will need to be able to have a way for readers to purchase and pay for your product. There are plugins in wordpress that you can install to create your own shop and cart feature, but as we have both blogger and wordpress bloggers in the room, I will stick to talking about tools that any blogger can use.I personally use these as well. I did have a play with a wordpress plugin and while I could see it did have great potential, for the few products that I sell, I found it easiest to use e-junkie and paypalE-junkie provides shopping cart and buy now buttons to let you sell downloads and tangible goods on your website, eBay, MySpace, Google Base, CraigsList and other websites using PayPal Payments Standard.e-junkie lets you sell ebooks, sell mp3 tracks and albums, sell software, icons, fonts, artwork, phone cards, event tickets, cds, posters, books, t-shirts and almost everything else you want to sell.E-junkie has no transaction limit, no bandwidth limit, no setup fee and no transaction fee. Monthly fee of $5You need to have a paypal account set up for the funds transfer component of the transaction. Paypal is free to set up but they take a percentage of sales. The exact amount depends on the type of account you have and the dollar value of sales per month. For me it 2.4% plus fixed fee of $0.30. What this means in reality is for every activity pack I sell at $4.95, paypal takes $0.42 cents, I make $4.53. For my book which I sell from the blog they take $1.02. So you need to factor this cost into your pricing.
  4. All of my products have been created using either Word or Excel My parties with kids pack has spreadsheets readers can use to make calculations for food quantities etcLess is best when it comes to creating a document. You want:plenty of white space opt for at least 1.5 line spacing.Easy to read fonts (not fonts like comic sans or cursive style fonts).Also limit the number of different fonts you use as well.Decide if you will go landscape or portrait.Think carefully about adding images. Images are great, but they can the document very big to download and can use a lot of ink, if yours is the type of product a reader is likely to print out.Recommend checking out Chris Pearsons Golden Ratio Typography
  5. Once you have an idea of what you want to create, have a look around and see what is out there.This is not to copy what others have done, but it can be a great way to see what works and what doesnt in e-products.It can also give you an idea of the value other authors are offering for the price they are charging.