Dr. Adyasha Das is an Assistant Professor at the Indian Institute of Tourism & Travel Management in Bhubaneswar, India. She holds a PhD in Business Administration from Sambalpur University and has over 15 years of experience in teaching and administration in tourism education. Her areas of research and specialization include tourism marketing, organizational behavior, human resource management, cross-cultural management, culture studies, and business communication. She has published several books and articles in these areas.
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Dr Adyasha Das
1. ACADEMIC CV
Dr. Adyasha Das
Assistant Professor
Indian Institute of Tourism & Travel Management
(An Organization of Ministry of Tourism, Govt. of India)
Dumuduma, Bhubaneswar-19, Odisha, India
Contact No.: 09437010180
Email: adyasha_das@yahoo.com
Tel: +91 674 2472014, Fax : +91 674 2742013
www.iittmb.in
ACADEMIC QUALIFICATION:
Doctoral degree (PhD in Business Administration) awarded under the auspices of Sambalpur
University on Changing Values and Leadership Styles: A case study of Indian Police.
PGDM (Equivalent to MBA), Xavier Institute of Management, Bhubaneswar
M.A, Delhi School of Economics, Delhi University
B.A(Hons), Ravenshaw College, Utkal University
TEACHING EXPERIENCE:
Faculty (Academics & Administration), Institute of Management, Bhubaneswar (Approved
by AICTE, Associate of Visva Bharati)
ADMINISTRATIVE RESPONSIBILITIES:
Chairperson-Post graduate Programs in Tourism, IITTM, Bhubaneswar
Chairperson-Placement
Chairperson-Culture
Chairperson-Media & Publicity
Warden- Ladies Hostel
Chairperson, Women Empowerment and Grievance
Chairperson-Student Activity
FIELDS OF SPECIALIZATION/RESEARCH INTEREST:
Tourism Marketing
Organizational Behaviour
Human Resource Management
Cross-cultural Management
Culture Studies
Business Communication
2. PUBLICATIONS:
Books:
Empowerment: A Creative Matter, Bird Nest ISBN 9788-192-084-201 2013
Changing Values and Leadership Styles: a case study of the Indian Police, Gyanayug
Publications, ISBN 978-81-89726-43-0 2008
A Bridge called Culture: a sojourn of German landscapes(English/German versions)
Translated into German by Ingrid Fichtner, Bird Nest ISBN 9788-192-084-108 2011
Articles published in books:
Backpacking Travel Culture: Reflections of Indonesia ,"Tourism:Innovations & Challenges in
the age of M- Commerce Edited by Prof .S.P.Bansal, Prof.Sandeep Kulshreshtha, Dr. Vishal
Kumar, Dr. Prashant Gautam" with ISBN No- 978-9385000-35-5.
Creative Tourism: the cultural way, Tourism for Development, A Managerial Approach,
Bansal, Kulshreshtha, Gautam , Kanishka Publishers, Distributors, New Delhi, ISBN: 978-81-
8457-312-1
Music Tourism: the innovative edge, Innovation in Tourism: Competitiveness and
Sustainability, Parida & Mishra, The ICFAI University Press, Hyderabad 2009 ISBN 978-81-
314-1461-3
Medical Tourism, Journal Issues of Healthcare and Population Indian Institute of Public
Administration, Regional Branch, Orissa, Vol: 13.
Tourism : An Antidote to Terrorism, The Indian Police Journal, Vol- LI No-1 January , Bureau
of Police Research and Development , New Delhi.
Impacts of Tourism Development: an overview, Journal , Indian Institute of Public
Administration, Regional Branch, Orissa
Tourism and Music, APETIT News, A News Letter of Asia Pacific Education and Training
Institutes in Tourism, Vol-5/2 Jan. 2007.
Health Tourism in India: A New Horizon, APETIT News, A News Letter of Asia Pacific
Education and Training Institutes in Tourism, Vol-4/1 October 2005.
Papers presented in International/National Conferences/Seminars/Workshops/Symposia:
Creating a Culture of Peace through Tourism, International Symposium on Fostering
Tourism for Global Peace: Opportunities and Challenges, 1st
-3rd
Feb 2016, School of
Hospitality & Tourism Management, Siksha O Anusandhan University,
Bhubaneswar/International Institute of Peace through Tourism(India Chapter)/Indian
Tourism and Hospitality Congress
Travel Literature: a path to peace, International Symposium on Fostering Tourism for
Global Peace: Opportunities and Challenges, 1st
-3rd
Feb 2016, School of Hospitality &
Tourism Management, Siksha O Anusandhan University, Bhubaneswar/International
Institute of Peace through Tourism(India Chapter)/Indian Tourism and Hospitality Congress
Music for Global Peace: creating a symphony of co-operation, (Co-author) International
Symposium on Fostering Tourism for Global Peace:Opportunities and Challenges, 1st
-3rd
Feb 2016, School of Hospitality & Tourism Management, Siksha O Anusandhan University,
3. Bhubaneswar/International Institute of Peace through Tourism(India Chapter)/Indian
Tourism and Hospitality Congress
Redefining the Self: Identity through Tourism,10th
ITHC International Conference, Port
Blair, Andaman & Nicobar Islands, 23rd
-27th
July, 2016
Backpacking Travel Culture: Reflections of Indonesia, 8th
International Conference 2015
on Asia-PacificTourism: Innovations and Challenges in the age of m-Commerce, Lyceum,
Phillipines University,Indian Tourism and Hospitality Congress, Manila, Philippines, 27-31
July 2015.
Higher Education in Odisha: Emerging trends in Travel and Tourism, Odisha Higher
Education Open House- Dec 2012, Ravenshaw University, Cuttack in collaboration with The
Orissa Society of the Americas
Music and its therapeutic effect on the mind, Womens empowerment in Odisha and Odia
Diaspora, The Orissa Society of the Americas, Seattle USA. July 2012
Creative Tourism: the cultural way, Third International Conference of INDIAN TOURISM
CONGRESS on REGIONAL TOURISM TRENDS, CHANGES AND CHALLENGES IN SOUTH
ASIA , 22-26 June 2010 ,Colombo, Sri Lanka, Indian Tourism Congress in Academic
partnership with Sri Lanka Institute of Tourism & Hotel Management, Colombo.
Cultural Identity- Recreating Ethnicity, Gendered Space: Nation Building and Regional
Culture , Goethe Institute, Sahitya Akademi & literaturhaeuser,net ,Dec 2009
Defining the Indian Diaspora: recreating culture, The Indian Diaspora: Images of home &
belonging, The Orissa Society of the Americas and Sambalpur University Dec 2009
HR Dimensions in Tourism: The Innovative Edge, International conference on Innovation in
Tourism: Competitiveness and Sustainability, 20 22 Dec 2007, IITTM, Bhubaneswar
Cross Cultural Communication: Mind and Music, International Conference on Affirming
Diversity : Women Making a Differences University of the Incarnate Word, San Antonio,
Texas, USA, May 2006
Staged Events and Its Role in Tourism Development, Conference on Special Interest
Tourism : An Indian Imperative, March 2006, IITTM, Bhubaneswar
Tourism Marketing: Global Trends, International seminar on Global Tourism- Issues and
Challenges 28-30 March 2005 conducted by Kurukshetra University
Asian Wetland Symposium-2005 ,Bhubaneswar, Chilika Development Authority.
Sexual Harassment and the Indian Woman: Education and Workplace Behaviour, 2nd
European Conference on Gender Equality in Higher Education, September,2000 at Swiss
Federal Institute of Technology ETH, Zurich, University of Zurich.
RESEARCH & CONSULTANCY ACTIVITIES:
Collaborative research with Anders Sorensen on Backpackers and other independent
international tourists.
Investigator-A study to evaluate the scheme of Visa on Arrival -2010, sponsored by Ministry
of Tourism, Govt. of India. (Funding INR 8.44 lakhs)
Investigator-Understanding Attrition and its influence on the retention process(Funding-
Magus)
Investigator-Impact assessment of Rural Tourism Project at Hirapur, Odisha
4. PARTICIPATION IN TRAINING PROGRAMS:
Management Development Programme for the Principals/Faculty of The IHMs/IITTMs/FCI
and Officers of NCHM,ITDC and the Ministry of Tourism, Govt. of India: HRD Division
- At Administrative Staff College of India, 23rd
to 27th
April 2012
Study Visit to Malaysia, Indonesia, Singapore, 23rd
to 27th
April 2012
Singapore Human Resources Institute , 28th
April to 9th
May 2012
Sunrice Global Chef Academy Singapore , 28TH
April to 9th
May 2012
Tourism Management Institute of Singapore, 28TH
April to 9th
May
Ministry of Tourism,Malaysia, 28TH
April to 9th
May
STP Bandung, 28TH
April to 9th
May
Train the Trainer Course: World Federation of Tourist Guides Association, Dec 5-15,2011
Adventure Training Camp: Rock Climbing, Rappling, River Crossing, Trekking, Camping,
Jungle Craft, Survival, Leadership & White Water Rafting, Atal Behari Vajpayee Institute of
Mountaineering & Allied Sports, Manali, Himachal Pradesh, March 2nd
till 11th
2012
Training of Immigration Officers for Intelligence Bureau, Ministry of Home Affairs, GOI
Kolkata International Airport,2011
Faculty Development Program on Recent Advances in Human Resource Management, IIT
Kharagpur, 22nd
to 27th
March 2010
UGC sponsored Refresher course on Tourism and Travel ,10th
July to 29th
July 2006.
UGC sponsored Refresher course on Tourism and Travel 9th
Dec to 29th
Dec 2005.
TRAINER:
Course Coordinator: Skill Development Training on Ticket Reservation Assistant,
Sponsored by : State Employment Mission, Odisha.
Course Coordinator: Skill Development Training on Tour Assistant, Sponsored by : State
Employment Mission, Odisha.
Course Coordinator: Skill Development Training on Tourism Travel Executive, Sponsored
by : State Employment Mission, Odisha.
Course Coordinator: Short-term course on Soft skills and Personality Development, IITTM,
Bhubaneswar
Certified Trainer, World Federation of Tourist Guides Association
Trainer, Training of Immigration Officers, Bureau of Immigration, Ministry of Home Affairs,
Govt. of India, Netaji Subhash Chandra Bose International Airport, Kolkata
Trainer, Management Development Program on Stress Management :Understanding Stress
in Organizations: Paving the Way to Productivity, Inter Science Institute of Management
and Technology
Trainer, Orientation Programme for Pink Auto Drivers, Sponsored by : Department of
Toruism, Govt. of Odisha
Trainer, Hunar Se Rozgar Training Programme, Ministry of Tourism, Govt. of India
Trainer, Refresher Guide Training Programme for Monument Guide
Trainer, Refresher Guide Training Programme for Eco Guide
Trainer, Refresher Guide Training Programme for Buddhist Guide
Trainer, State Level Tourist Guide Training Programme
5. Trainer, Tourism Awareness Programme at Satkosia , Tikarpara
Trainer, Tourism Awareness Programme Hirapur
Trainer, Tourism Awareness Programme for the Service providers of Nandankanan
Biological Park
Trainer, Tourism Awareness Programme for Guides of Nandankanan Biological Park
Trainer, Orientation Programme for Local community of Barkul, Chilika
Trainer, Regional Level Tourist Guide Training Programme(Eastern & Southern India),
Ministry of Tourism, Government of India
Trainer, State Level Tourist Guide Training Programme, Deptt. of Tourism, Govt. of Orissa
Trainer, Earn While You Learn Programme, Ministry of Tourism, Govt. of India
Trainer, Regional Level Guides Training Programme (Ministry of Tourism, Govt. of India
Trainer, Teachers Training Programme (Refresher Course) of University Grants Commission
PhD RESEARCH GUIDANCE: Topics
Marketing the Heritage and Culture of Mystical 64 Yogini Shrine, Hirapur
Employee Empowerment - A process for attaining organizational excellence of a
professionally emerging group with a specific reference to a manufacturing unit of Odisha
The Dynamics of employee retention: problems and prospects
INTERNATIONAL LINK
Travel Writing/Tourism Research: Yogyakarta, Indonesia, 2015
Travel Writing/Tourism Research : Vienna, Austria 2014
Travel Writing/Tourism Research : Siem Riep , Cambodia 2013
Study Visit to Malaysia, Indonesia, Singapore, 23rd
to 27th
April 2012 Management
Development Programme for the Principals/Faculty of The IHMs/IITTMs/FCI and Officers
of NCHM,ITDC and the Ministry of Tourism, Govt. of India: HRD Division
Singapore Human Resources Institute , 28th
April to 9th
May 2012
Sunrice Global Chef Academy Singapore , 28TH
April to 9th
May 2012
Tourism Management Institute of Singapore, 28TH
April to 9th
May
STP Bandung, 28TH
April to 9th
May
Berlin, Germany : The House of World Cultures, Literaturhaus, Berlin- Readings on Cross-
cultural awareness: showcasing India
Frankfurt, Germany : Literaturhaus Frankfurt, Germany- Readings on research on cross-
cultural sensitivity
Frankfurt, Germany : Goethe Institute/Network of German Literature House - Cultural
Exchange Program/ Writer-in-Residence Project AKSHAR, Cultural interface with Germany
Manila, Philippines , 8th
International Conference on Asia-PacificTourism: Innovations and
Challenges in the age of m-Commerce, Lyceum, Phillipines University,Indian Tourism and
Hospitality Congress, Manila, Philippines, 27-31 July 2015.
6. Seattle USA . The Orissa Society of the Americas ,Womens empowerment in Odisha and
Odia Diaspora, The Orissa Society of the Americas, Seattle USA. July 2012
Third International Conference of INDIAN TOURISM CONGRESS on REGIONAL TOURISM
TRENDS, CHANGES AND CHALLENGES IN SOUTH ASIA , 22-26 June 2010 ,Colombo, Sri
Lanka, Indian Tourism Congress in Academic partnership with Sri Lanka Institute of Tourism
& Hotel Management, Colombo.
San Antonio, Texas, USA, University of the Incarnate Word, , May 2006
International Conference on Affirming Diversity : Women Making a Difference
Zurich, Switzerland-2nd
European Conference on Gender Equality in Higher Education,
September,2000 at Swiss Federal Institute of Technology ETH, Zurich, University of Zurich.
GUEST FACULTY/RESOURCE PERSON
Dept. of Business Administration, Utkal University
Dept. of Business Administration, Sambalpur University
Regional College of Management, Bhubaneswar.
Institute of Co-operative Management, Bhubaneswar.
Institute of Chartered Financial Analysts, Bhubaneswar.
University of Culture, Bhubaneswar.
Institute of Hotel Management, Bhubaneswar
MEMBERSHIP:
Indian Tourism & Hospitality Congress(National)
Administrative Staff College of India
AWARDS/ACCOLADES :
Goethe Institute/Network of German Literature House - Cultural Exchange Program/
Writer-in-Residence Project AKSHAR, Cultural interface with Germany
Literaturhaus Frankfurt, Germany- Readings on research on cross-cultural sensitivity
The House of World Cultures, Literaturhaus, Berlin- Readings on Cross-cultural awareness:
showcasing India
Leipzig Literaturhaus, Germany Readings on Literature, tourism and cultural transmission
Parichay Foundation: Woman Achiever, Field of Education
Sahitya Akademi, Ministry of Culture: Research on Empowerment and Creativity, the
freedom struggle and early women writing.
University of Delhi, Shriram Smarak Nidhi, Delhi School of Economics- Shriram Travelling
Fellowship for research on Tribes of Orissa