Norman Chorn works as a strategy consultant in several countries including Australia, the UK, Southeast Asia, China, New Zealand, and South Africa. He founded a strategy and research firm with affiliations in the UK and North America. His work integrates neuroscience research with economics and strategy to address issues like developing strategy for uncertain environments, organization development, and leadership resilience. Norman has published widely in his field and holds visiting positions at several graduate business schools. He serves as a non-executive director for Volunteering Australia and the Dear Dyslexic Foundation.
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Dr Norman Chorn profile 2021
1. Dr Norman Chorn
Strategy Consultant | Part-time Academic | Non-executive Director
Norman works as a strategy and organisation development practitioner in Australia, UK, SE ASIA,
China, New Zealand and South Africa. After leaving a leading consulting
fi
rm, Norman founded a
strategy and research
fi
rm with af
fi
liations in UK and North America
.
His work integrates the research from neuroscience with economics and strategy. It addresses
:
• Strategy in highly uncertain environments, using various approaches such as scenario planning
and neurostrateg
y
• Organisation development – designing and developing innovative organisation
s
• Leadership and personal resilience – achieving growth and adaptation.

Norman has particular skills in developing future strategy and aligning organisations with their cur-
rent and future environments. His integration of neuroscience and strategy principles (neurostrate-
gy) has enabled the development of a range of proprietary techniques and approaches to achieve
an enhancement in performance.
Norman has published widely in his
fi
eld and has contributed to a range of journals and in-
ternational conferences. His previous book, Strategic Alignment, has received acclaim in the man-
agement and business press and the 2nd edition has just been published. His recent book, The
Future Builders deals with the practices of creating the future and organisational adaptation in un-
certain environments
.
He holds and has held visiting and associate appointments with a number of leading Graduate
Schools of Management, including Macquarie University (Australia), the University of Pretoria -
GIBS (South Africa) and Canterbury Graduate School of Management (NZ)
.
Prior to his consulting career, Norman held a variety of senior Marketing and General Management
positions in the services and manufacturing sectors
.
He has a BA (Economics and Behavioural Science) from the University of Cape Town, a Postgrad-
uate Diploma in Management, an MBA, and PhD from the University of Witwatersrand
.
Norman is an Ambassador for Thought Leaders Global and a member of the AICD
.
Norman serves as a non-executive director for Volunteering Australia, the national peak body that
works to advance volunteering in the Australian community He is also a board member of the Dear
Dyslexic Foundation, a not-for-pro
fi
t organisation that works to improve the lives of children and
adults with dyslexia and learning dif
fi
culties.
norman@drnormanchorn.com

norman.chorn@brainlinkgroup.com
www.drnormanchorn.com
www.brainlinkgroup.com
m: +61 416 239 824
p: +61 2 8021 2718