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Draft Master 際際滷show1

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Steve Buchanan

This document describes a company called Ellickson International that provides a mobile draft beer system called the DraftMaster. The system allows customers to pour their own draft beers at their table using wireless touchscreens. It increases profits by eliminating waste and speeding up service times. The system is fully mobile, using kegs, gas lines, and wireless controllers to manage multiple tables from a single device. The company is committed to customer support through training, manuals, and continuous product improvements.

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1993 Moreland Parkway Suite 6 Annapolis, Md. 21401 (443) 203-5168 Sales.us@ellicksoninternational.com
A little History on the Company International Company with 400+ locations worldwide est. 2007 50+ Locations in the United States & Canada International Headquarters in Waterford, Ireland US Headquarters in Annapolis, Maryland Entered the US in February 2010 Several other products in the Pipeline to solidify our position as an up and coming Innovative Hospitality/ Technology company.
The Pour Your Own Pint Concept A system that allows the customer to experience pouring their own draft beer.
Why do you want your customers Pouring their Own Pints ? ABSOLUTLEY NO WASTE! Instantly increases your profitability since customers pay for every drop dispensed. Customers are able to access beer within 1 minute of sitting at the table vs. 5-10 minutes it usually takes for a server to: Take their order, enter it into the POS, Bartender make it, Server picks it up from the bar, Server delivers it to the table. Best SEAT in the House! Proven to be THE MOST EFFICIENT AND PROFITABLE method of serving your customers! Proven success in the market and our tables get reserved weeks in advance: Happy Hours/ Sporting Events/ Parties/ etc.
How It Works/ How is it Legal 1. Patron(s) are carded prior to the service or opening of the DraftMaster Table(s) this prevents anyone from using the table without your staffs approval. 2. The server goes to their DraftMaster touch screen controller, uses key card to open table(s). 3. Server enters the # of guests and the table will give each patron access to 2 beers per patron. 4. Server delivers Fresh glasses to table and educates them on the how it works. 5. Table has access to 2 beers per person. The amount consumed is clearly displayed on the table as they consume it, as well as behind the bar. 6. Patrons consume their allotment (2 beers per patron) and are not allowed to access any more Draft Beer until staff approves the continued service and unlocks the table. 7. Repeat Step #2
Fixed System vs. Mobile System Fixed Mobile 端 IDEAL for New Construction/ 端 Fully mobile Draft Beer System Remodeling Table(s) are fitted with Glycol 端 Run Beer Lines/ Glycol lines to System, fobs, Mixed gas System and tables regulators 端 Permanent tables w/ Booths or 端 Tables are capable of holding 2 Full stand alone bar height tables 1984 oz Kegs 端 Touch Screen that allows patrons to 端 Wireless Controller that can order Apps/ Shots/ Mixers/ Bottled manage 1-8 tables or Draft Beer directly from the 端 Installation of tables is simple and tables takes 30 min 2 hours depending 端 Option of 2-6 different beers on the amount of tables dispensed from the Table(s) 端 Tables are on wheels and can 端 Wired touch Screen controller w/ moved when necessary or secured magnetic keys to manage tables not to move. 端 Controller Stores ALL activity on 端 Ability to view table activity Online tables for auditing and 端 Controller stores ALL activity on controlling employee giveaways . tables for auditing and controlling employee giveaways .
Draft Master 際際滷show1
Mobile System Fully incorporated long draw beer system with Gas, Cooling and Kegs Towers rotate 320 degrees so the beer comes to you Keg Side / Wet Side Gas & Glycol Side/ Dry Side
How it works Customer arranges pre-payment/deposit/ starts tab at the bar. Bar staff open/close selected table(s) Wireless RF Controller TABLE 2 TABLE 1
The Controller
The Wireless DraftMaster Controller 1. 2. 3. 4.
Draft Master 際際滷show1
Draft Master 際際滷show1
Custom Options
Benefits to Bar Owners Source: Phoenix Marketing 2009
Key Success Factors Staff Training Bar Staff that manages the tables - Champion Table Location Prime Positioning in Bar Buy In Table Service Procedures (fresh Glassware etc.) Support from Distributors Promotions Point Of Sale Material
Our Commitment We provide a quality system and partnered with AC Beverage for national support on all systems All systems carry a 12 month warranty Loyalty to our customers and commitment to minimizing issues and resolving them within 24 hours Our customers are supported with: Training Technical backup/ How To Manuals/ YouTube/ Operational Manuals Continuous improvement/innovation
Some of our Clients
Thank You for your time and we look forward to adding you to the previous slide! 1993 Moreland Parkway Suite 6 Annapolis, Maryland 21401 (443) 203-5168

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Draft Master 際際滷show1

  • 1. 1993 Moreland Parkway Suite 6 Annapolis, Md. 21401 (443) 203-5168 Sales.us@ellicksoninternational.com
  • 2. A little History on the Company International Company with 400+ locations worldwide est. 2007 50+ Locations in the United States & Canada International Headquarters in Waterford, Ireland US Headquarters in Annapolis, Maryland Entered the US in February 2010 Several other products in the Pipeline to solidify our position as an up and coming Innovative Hospitality/ Technology company.
  • 3. The Pour Your Own Pint Concept A system that allows the customer to experience pouring their own draft beer.
  • 4. Why do you want your customers Pouring their Own Pints ? ABSOLUTLEY NO WASTE! Instantly increases your profitability since customers pay for every drop dispensed. Customers are able to access beer within 1 minute of sitting at the table vs. 5-10 minutes it usually takes for a server to: Take their order, enter it into the POS, Bartender make it, Server picks it up from the bar, Server delivers it to the table. Best SEAT in the House! Proven to be THE MOST EFFICIENT AND PROFITABLE method of serving your customers! Proven success in the market and our tables get reserved weeks in advance: Happy Hours/ Sporting Events/ Parties/ etc.
  • 5. How It Works/ How is it Legal 1. Patron(s) are carded prior to the service or opening of the DraftMaster Table(s) this prevents anyone from using the table without your staffs approval. 2. The server goes to their DraftMaster touch screen controller, uses key card to open table(s). 3. Server enters the # of guests and the table will give each patron access to 2 beers per patron. 4. Server delivers Fresh glasses to table and educates them on the how it works. 5. Table has access to 2 beers per person. The amount consumed is clearly displayed on the table as they consume it, as well as behind the bar. 6. Patrons consume their allotment (2 beers per patron) and are not allowed to access any more Draft Beer until staff approves the continued service and unlocks the table. 7. Repeat Step #2
  • 6. Fixed System vs. Mobile System Fixed Mobile 端 IDEAL for New Construction/ 端 Fully mobile Draft Beer System Remodeling Table(s) are fitted with Glycol 端 Run Beer Lines/ Glycol lines to System, fobs, Mixed gas System and tables regulators 端 Permanent tables w/ Booths or 端 Tables are capable of holding 2 Full stand alone bar height tables 1984 oz Kegs 端 Touch Screen that allows patrons to 端 Wireless Controller that can order Apps/ Shots/ Mixers/ Bottled manage 1-8 tables or Draft Beer directly from the 端 Installation of tables is simple and tables takes 30 min 2 hours depending 端 Option of 2-6 different beers on the amount of tables dispensed from the Table(s) 端 Tables are on wheels and can 端 Wired touch Screen controller w/ moved when necessary or secured magnetic keys to manage tables not to move. 端 Controller Stores ALL activity on 端 Ability to view table activity Online tables for auditing and 端 Controller stores ALL activity on controlling employee giveaways . tables for auditing and controlling employee giveaways .
  • 8. Mobile System Fully incorporated long draw beer system with Gas, Cooling and Kegs Towers rotate 320 degrees so the beer comes to you Keg Side / Wet Side Gas & Glycol Side/ Dry Side
  • 9. How it works Customer arranges pre-payment/deposit/ starts tab at the bar. Bar staff open/close selected table(s) Wireless RF Controller TABLE 2 TABLE 1
  • 11. The Wireless DraftMaster Controller 1. 2. 3. 4.
  • 15. Benefits to Bar Owners Source: Phoenix Marketing 2009
  • 16. Key Success Factors Staff Training Bar Staff that manages the tables - Champion Table Location Prime Positioning in Bar Buy In Table Service Procedures (fresh Glassware etc.) Support from Distributors Promotions Point Of Sale Material
  • 17. Our Commitment We provide a quality system and partnered with AC Beverage for national support on all systems All systems carry a 12 month warranty Loyalty to our customers and commitment to minimizing issues and resolving them within 24 hours Our customers are supported with: Training Technical backup/ How To Manuals/ YouTube/ Operational Manuals Continuous improvement/innovation
  • 18. Some of our Clients
  • 19. Thank You for your time and we look forward to adding you to the previous slide! 1993 Moreland Parkway Suite 6 Annapolis, Maryland 21401 (443) 203-5168