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Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
 Tracking over 215,000 locations for 1750+ brands in 15 countries
 Provide in-store customer perspective and sentiment
 Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
Evolution of Social Sharing  Shifting to Local
2004
Sharing your
ideas
Sharing photos,
updates
Sharing what
youre doing
Sharing where
you are
2007 2010+2000
Consumers are Local
Every 24 hours
Youre Already Local
Consumer Adoption Driving Growth in Mobile Local Data
Brands Blind to Local  August 2011
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
70%
Blind Spot Refresh  Sept 2012
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
81%
+11%
- 3%
+ 4%
+ 14%
+ 15%
+ 28%
79%
80%
82%
78%
90%
67Of the photos being shared on the web
today have been tagged with location.
PERCENT
A Picture is Worth a Thousand Words
Local Informs Across Functions
Integrated Local Listening
Michelle Bakva
Marketing Manager
National Veterinary Associates
John Trautman
Vice President
Emerald City Smoothie
Thank you.
www.venuelabs.com/snapshot
@neilcrist @venuelabs
#dflocal
Neil Crist
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Panelist Presentation

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