The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.
LSA17: Developing a Marketing Prioritization Model for Greater Effectiveness ...Localogy
油
The document discusses developing a market prioritization model to effectively allocate digital marketing resources. It describes collecting various data points on stores like sales, search engine optimization performance, population density, and level of local competition. Stores are then ranked and placed into tiers (high, medium, low priority) based on a composite score of these factors. The model aims to start a dialogue on where to focus efforts to increase returns on investment and drive the highest performance and visibility across all locations.
How to implement & roll out mobile customer communications in larger organiza...Apptentive
油
Deep Dive presentation from Robi Ganguly's presentation at MoDevEast in December 2013 about how to roll out and implement customer communications at larger organizations. From contextualizing the mobile opportunity to sharing details about the largest problems in the ecosystem, this helps any mobile marketer, product manager or mobile business owner to make the case for deeper investment in mobile. In addition, it highlights the importance of customer communication inside of mobile apps, the necessary tools for any larger organization and how companies are utilizing these tools every day to change their business, get smarter faster and deeply connect with customers. Questions? Email robi@apptentive.com
What is this 'delight' thing? Is it possible to create it? In this talk, Ben 'squared' will explore what makes an experience truly delightful.
By Ben Tollady (@tollady) and Ben Rowe (@benhyphenrowe)
UX Designers, Thirst Studios.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
油
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Forrester CXNYC 2017 - Delivering great real-time cx is a true craftDataStax Academy
油
Companies today are innovating with real-time data to deliver truly amazing customer experiences in the moment. Real-time data management for real-time customer experience is core to staying ahead of competition and driving revenue growth. Join Trays to learn how Comcast is differentiating itself from it's own historical reputation with Customer Experience strategies.
This document discusses how conventional cybersecurity approaches like firewalls and SIEM tools monitor for potential threats but do not understand business logic or operations within internal systems. It introduces the concept of monitoring message buses that facilitate internal communications, and using business logic monitoring to detect anomalies or deviations from expected operations that could indicate issues like attacks, defects, or errors. This monitoring of effects within systems is presented as more efficient than monitoring for specific causes or threats.
Venuelabs Dreamforce 2012 Addressing the Brand Local Blind SpotNeil Crist
油
Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the worlds top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Being relevant in an irrelevant world mpiRich Benjamin
油
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
Youll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
The document outlines seven habits of highly effective digital marketers: 1) be strategic in focusing on important goals and key activities, 2) get data collection and analytics set up correctly, 3) prioritize the user experience, 4) move more quickly in the fast-changing digital environment, 5) leverage video and content marketing, 6) practice joined-up marketing across departments and agencies, and 7) foster a culture of testing and continuous improvement. The presentation was given at a 2014 digital marketing event on trends for the next five years in digital.
In todays digital world, it seems that the connected consumer wields all the power. But retailers hold the power of data social,
local, mobile, POS, CRM. It all adds up to actionable insight. In this session led by Simon Thompson, Director, Commercial Solutions at Esri, find out how to make sense of it all, by:
揃 Leveraging your data to shift the balance of power;
揃 Creating a meaning context for big data;
揃 Extracting the value of your social, location-based, and mobile data; and
. Implementing a system that adds value to your organization.
Introduction to mobile marketing by digi china - china-focus digital agencyNino Lancette
油
This document provides an introduction to mobile marketing. It discusses how mobile marketing has changed the way consumers interact with brands by making interactions more personal, targeted and timely. It highlights some key mobile marketing strategies like mobile apps, mobile ads, messaging and QR codes. It also provides examples of how companies like Starbucks, IKEA, Meat Pack and Diesel have successfully used mobile strategies to engage customers, build loyalty and gain business benefits. The document stresses that effective mobile marketing requires integrated, targeted, measured and optimized strategies and analytics.
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Nike is used as a case study in mobile creativity, with their mission, culture, campaigns, and app constellation strategy summarized. Key mobile trends for 2015 are outlined, including designing for simplicity and delight in apps, leveraging real-time data and proximity sensors, and the rise of messaging apps over social networks. Dynamic pricing algorithms and real-time personalization are also discussed as mobile trends to watch
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
油
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Fashion Digital Mobile event March 24, 2015Greg Stuart
油
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
LSA15: State of the Association (Neg Norton)Localogy
油
This document summarizes the state of the Local Search Association (LSA). It discusses that LSA has over 300 members, including 33 new members in 2015. It outlines the board of directors and provides a brief financial summary, noting that in 2014 LSA had a net income of -$132,000 with reserve funds of $8.9 million. The 2015 budget anticipates revenues and expenses of $7.4 million.
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While willingness to spend is lower than the regional average, consumers are cutting back mostly on entertainment and travel expenses. The FMCG market is facing challenges as consumers switch to cheaper brands. However, the middle class is still spending more on premium electronics, cars, and international travel. Vietnamese shoppers are smart and quality-conscious but still seek value. Some baby product categories are premiumizing quicker.
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen Dung Tri
油
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While savings rates are up as consumers cut back on discretionary spending like holidays and new clothes, there is also increased spending on quality products and premium categories like baby items. FMCG growth has slowed as consumers switch to cheaper brands but also focus more on value and quality. Younger consumers and an emerging middle class are driving more spending on cars, electronics, and international travel. Overall, Vietnamese shoppers are becoming smarter and more discerning in their purchasing decisions.
7 killer tactics to catapult a mobile marketing strategyWaterfall
油
This document discusses tactics for effective mobile marketing strategies. It begins with an overview of mobile device and platform trends. It then distinguishes between tactics and strategy, with tactics being specific methods and strategy being an overarching plan. The document outlines 7 killer tactics for mobile marketing: opt-in, cross-channel, location, choice, A/B testing, dynamic field insertion, and integration. It provides examples of companies implementing these tactics and concludes with key takeaways around engaging audiences strategically and having conversations rather than just sending messages.
Can retail brands become more local with social? Social Media Week London - 2...Engage121
油
Here's the full deck of what Roger, Nicholas & Evelyn had to say at our event "Can retail brands become more local with social?" at The Hospital Club on Friday 26th September 2013 - we hope you enjoy it
Mobile Marketing - Demystifying the hypedavidshuip
油
The document discusses mobile marketing hype and strategies. It defines mobile marketing, examines the Gartner hype cycle, and suggests focusing on customer behaviors and measurable objectives. It also summarizes Jeremiah Owyang's "customer hourglass" model of how mobile supports each stage of the customer journey from awareness to advocacy.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
油
The landscape of customer feedback management is changing rapidly for brands with a physical presence. This presentation gives an overview of these trends and examples of how early adopter brands are addressing these new realities. More at http://www.venuelabs.com or sample your brand at http://www.aboutlocal.com.
Dreamforce 2012: Deriving Insights from Social Local Data - VenuelabsVenuelabs
油
This document discusses how analyzing geo-tagged social media data and consumer content can provide insights for businesses. It notes that over 2 billion pieces of consumer content monthly are geo-tagged. By listening across multiple consumer channels, businesses can better understand customer sentiment, identify issues at specific locations, and measure marketing campaigns. The document provides examples of companies that used local data analysis to identify staff training problems, daily deal impacts, and a franchise location with higher marketing returns.
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Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the worlds top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Being relevant in an irrelevant world mpiRich Benjamin
油
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
Youll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
The document outlines seven habits of highly effective digital marketers: 1) be strategic in focusing on important goals and key activities, 2) get data collection and analytics set up correctly, 3) prioritize the user experience, 4) move more quickly in the fast-changing digital environment, 5) leverage video and content marketing, 6) practice joined-up marketing across departments and agencies, and 7) foster a culture of testing and continuous improvement. The presentation was given at a 2014 digital marketing event on trends for the next five years in digital.
In todays digital world, it seems that the connected consumer wields all the power. But retailers hold the power of data social,
local, mobile, POS, CRM. It all adds up to actionable insight. In this session led by Simon Thompson, Director, Commercial Solutions at Esri, find out how to make sense of it all, by:
揃 Leveraging your data to shift the balance of power;
揃 Creating a meaning context for big data;
揃 Extracting the value of your social, location-based, and mobile data; and
. Implementing a system that adds value to your organization.
Introduction to mobile marketing by digi china - china-focus digital agencyNino Lancette
油
This document provides an introduction to mobile marketing. It discusses how mobile marketing has changed the way consumers interact with brands by making interactions more personal, targeted and timely. It highlights some key mobile marketing strategies like mobile apps, mobile ads, messaging and QR codes. It also provides examples of how companies like Starbucks, IKEA, Meat Pack and Diesel have successfully used mobile strategies to engage customers, build loyalty and gain business benefits. The document stresses that effective mobile marketing requires integrated, targeted, measured and optimized strategies and analytics.
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Nike is used as a case study in mobile creativity, with their mission, culture, campaigns, and app constellation strategy summarized. Key mobile trends for 2015 are outlined, including designing for simplicity and delight in apps, leveraging real-time data and proximity sensors, and the rise of messaging apps over social networks. Dynamic pricing algorithms and real-time personalization are also discussed as mobile trends to watch
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
油
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Fashion Digital Mobile event March 24, 2015Greg Stuart
油
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
LSA15: State of the Association (Neg Norton)Localogy
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This document summarizes the state of the Local Search Association (LSA). It discusses that LSA has over 300 members, including 33 new members in 2015. It outlines the board of directors and provides a brief financial summary, noting that in 2014 LSA had a net income of -$132,000 with reserve funds of $8.9 million. The 2015 budget anticipates revenues and expenses of $7.4 million.
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While willingness to spend is lower than the regional average, consumers are cutting back mostly on entertainment and travel expenses. The FMCG market is facing challenges as consumers switch to cheaper brands. However, the middle class is still spending more on premium electronics, cars, and international travel. Vietnamese shoppers are smart and quality-conscious but still seek value. Some baby product categories are premiumizing quicker.
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen Dung Tri
油
Vietnamese consumers are cautiously optimistic about the economy and their personal finances. While savings rates are up as consumers cut back on discretionary spending like holidays and new clothes, there is also increased spending on quality products and premium categories like baby items. FMCG growth has slowed as consumers switch to cheaper brands but also focus more on value and quality. Younger consumers and an emerging middle class are driving more spending on cars, electronics, and international travel. Overall, Vietnamese shoppers are becoming smarter and more discerning in their purchasing decisions.
7 killer tactics to catapult a mobile marketing strategyWaterfall
油
This document discusses tactics for effective mobile marketing strategies. It begins with an overview of mobile device and platform trends. It then distinguishes between tactics and strategy, with tactics being specific methods and strategy being an overarching plan. The document outlines 7 killer tactics for mobile marketing: opt-in, cross-channel, location, choice, A/B testing, dynamic field insertion, and integration. It provides examples of companies implementing these tactics and concludes with key takeaways around engaging audiences strategically and having conversations rather than just sending messages.
Can retail brands become more local with social? Social Media Week London - 2...Engage121
油
Here's the full deck of what Roger, Nicholas & Evelyn had to say at our event "Can retail brands become more local with social?" at The Hospital Club on Friday 26th September 2013 - we hope you enjoy it
Mobile Marketing - Demystifying the hypedavidshuip
油
The document discusses mobile marketing hype and strategies. It defines mobile marketing, examines the Gartner hype cycle, and suggests focusing on customer behaviors and measurable objectives. It also summarizes Jeremiah Owyang's "customer hourglass" model of how mobile supports each stage of the customer journey from awareness to advocacy.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
油
The landscape of customer feedback management is changing rapidly for brands with a physical presence. This presentation gives an overview of these trends and examples of how early adopter brands are addressing these new realities. More at http://www.venuelabs.com or sample your brand at http://www.aboutlocal.com.
Dreamforce 2012: Deriving Insights from Social Local Data - VenuelabsVenuelabs
油
This document discusses how analyzing geo-tagged social media data and consumer content can provide insights for businesses. It notes that over 2 billion pieces of consumer content monthly are geo-tagged. By listening across multiple consumer channels, businesses can better understand customer sentiment, identify issues at specific locations, and measure marketing campaigns. The document provides examples of companies that used local data analysis to identify staff training problems, daily deal impacts, and a franchise location with higher marketing returns.
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the quick serve restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.
2014 Annual Hotel & Hospitality Benchmark Venuelabs LBMAVenuelabs
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Learn about mobile consumer behavior and feedback in the annual benchmark produced for the hotel & hospitality industry by Venuelabs, in cooperation with the Location Based Marketing Association.
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the convenience retail industry by Venuelabs, in cooperation with the Location Based Marketing Association.
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Marshall Sponder is an analytics expert and author who spoke at a Venuelabs event on interpreting social media for retailers. He discussed 8 challenges with traditional brand monitoring including poor location data and lack of segmentation. Localizing data through location-based services provides more actual customer insights and actionable intelligence for retailers compared to general social media monitoring. LBS data from check-ins is 80% customer generated and can provide location specific measures for retailers to track and make tactical decisions on store performance.
A Comprehensive Guide To Mechanical Processing Technology Of Jewelry Making.pptxHeman Chen
油
Hey jewelry peeps! Ever wondered how your favorite gold rings, bracelets, and earrings are made? Let's dive into the cool world of mechanical processing in jewelry making. Think of it as turning raw metal into shiny treasures!
First up is continuous casting. Imagine pouring hot, gooey metal into a special mold and pulling out a perfectly shaped rod. Its like making long, shiny noodles! This method is super cool because it makes the metal stronger and can create all sorts of shapessquare, round, or even wacky ones. Plus, its super efficient for making lots of jewelry at once.
Next, weve got sheet and wire processing. Sheets are rolled thin and cut into shapes, while wires are pulled through tiny holes to get super thin and bendy. Its like playing with playdough, but with metal! These processes are perfect for making rings, chains, and other cool jewelry pieces.
Then theres stamping. This is where you use big machines to press metal into shapes. Imagine squishing a piece of metal into a ring or a pendant with just one press! Its like magic, but with science. Stamping can cut, bend, or shape metal into anything you want.
But wait, theres more! Sometimes things go wronglike cracks, uneven surfaces, or even broken wires. But dont worry! With the right techniques and a bit of TLC, these issues can be fixed. And in the end, you get a shiny, perfect piece of jewelry thats ready to wear!
Whether youre a jewelry store owner, a designer, or someone looking to sell custom pieces, mechanical processing is your secret weapon for turning raw metal into wearable art. Ready to turn your jewelry dreams into reality? Lets get crafting!
What Is Wax Setting Casting And How Does It Transform Jewelry Making_.pptxHeman Chen
油
Hey there, jewelry lovers! Ever wondered how your favorite gems get perfectly set into those dazzling pieces of jewelry? Let's dive into the world of wax setting casting! This technique is like a magic trick for jewelers. Gemstones are first placed into a wax model, kind of like putting toppings on a cake. Then, the wax gets melted away, and molten metal flows in, wrapping around the gems. When everything cools down, voil! Youve got a stunning piece of jewelry with gems snugly in place.
This method is super cool because it allows for super precise settings and can handle even the trickiest gem shapes. But its not just about the sparkle; its also about the tools. Think of them as a jewelers secret weapons: chisels for shaping, brushes for cleaning, and even special needles to make sure everything fits just right. Of course, there are some hiccups along the way, like gems cracking or metals seeping where they shouldnt. But fear not! With the right techniques and a bit of TLC, these issues can be fixed.
So whether youre a jewelry store owner, a designer, or someone looking to sell custom pieces, wax setting casting is a game-changer. Its all about precision, creativity, and turning raw materials into wearable art. Ready to transform your jewelry game? Lets get casting!
How To Craft Pure Gold Jewelry_ A Step-By-Step Guide.pptxHeman Chen
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Hey there, jewelry lovers! Ever wonder how those beautiful gold chains, bracelets, and rings are made? Let's break it down in a fun and easy way!
First up is making gold chains. Think of it like turning a gold bar into a string of shiny noodles. You start by heating the gold, then press and pull it into thin wires. Next, you wind these wires into rings and connect them to form chains. Its like building with gold Legos! After that, you twist, flatten, and engrave patterns onto the chains. Finally, you attach clasps to make sure they stay on snugly.
For bracelets, its a bit different. You clamp the bracelet, weld a base plate, and add a clasp. Its like putting together a puzzle with shiny gold pieces! Rings, pendants, and earrings follow a similar process but with their own twists, like adding teardrop-shaped parts or ear pins.
But wait, theres more! To make the jewelry look extra sparkly, there are some cool finishing touches. You can sandblast it to give it a matte look, or polish it until it shines like the sun. Theres even a step called acid dipping to make the surface super smooth.
Crafting pure gold jewelry is like turning raw gold into wearable art. Whether youre a jewelry store owner, a designer, or someone looking to sell custom pieces, this process turns ordinary metal into something magical. Ready to turn your gold dreams into reality? Lets get crafting!
Modern Rainbow Crystal Plaques at Trophy-World Malaysia | Custom Trophies & Plaques Supplier. Come to our Trophy Shop today and check out all our variety of Trophies available. We have the widest range of Trophies in Malaysia. Our team is always ready to greet your needs and discuss with you on your custom Trophy for your event. Rest assured, you will be with the best Trophy Supplier in Malaysia. The official Trophy Malaysia. Thank you for your support.
How To Create Lightweight Jewelry Masterpieces With Electroforming.pptxHeman Chen
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Hey jewelry enthusiasts! Imagine turning a simple wax model into a stunning piece of jewelry thats both lightweight and super detailed. Thats the magic of electroforming! Lets break it down in a fun and easy way.
First, you start with a wax mold. Think of it like sculpting a tiny masterpiece out of wax. You create the shape, add some cool designs, and even engrave tiny letters if you want. Its like playing with clay, but for jewelry! Once the wax mold is ready, its duplicated into a rubber mold, which is like making a flexible copy of your design.
Next comes the electroforming part. This is where the real magic happens. The rubber mold is coated with silver paste and placed in a special tank. Electricity does its thing, and a thin layer of metal forms around the wax mold. Its like giving your wax creation a shiny, metallic hug! After a while, the metal layer becomes thick enough to hold its shape, and voilyou have a hollow, lightweight piece of jewelry.
But wait, theres more! The final step is surface treatment. This is where you make your piece look extra fancy. You remove the wax, smooth out any imperfections, and maybe even give it a shiny finish or a cool, matte look with sandblasting. Its like putting the finishing touches on a masterpiece.
Electroforming is perfect for creating intricate, lightweight jewelry that feels like a dream to wear. Whether youre a jewelry designer, a retailer, or someone looking to sell custom pieces, this technique lets you turn simple ideas into stunning, wearable art. Ready to add some lightweight magic to your collection? Lets get electroforming!
How To Make Jewelry Shine_ The Electroplating Process In Jewelry Manufacturin...Heman Chen
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Hey jewelry fans! Ever wondered how your favorite pieces get that dazzling shine? Let's break down the electroplating process, the secret sauce that makes jewelry sparkle like crazy!
First up is pre-plating treatment. Think of it as giving your jewelry a spa day before the big show. This step involves polishing, cleaning, and prepping the surface. Tools like polishing brushes, felt wheels, and even special waxes help smooth out imperfections and make the surface ready for the next step. It's like putting on a base coat before painting a masterpiece!
Next comes the electroplating itself. This is where the magic happens! The jewelry is dipped into a special solution and zapped with electricity. The result? A thin layer of precious metal (like gold or rhodium) coats the piece, giving it that irresistible shine. But it's not always smooth sailingsometimes the plating can turn out rough or discolored. The key is to get the chemistry just right: the right temperature, the right solution, and the right current.
Finally, there's post-plating treatment. This is like the final touch-up. Any leftover oils or residues are cleaned off, and sometimes a special treatment is added to keep the jewelry looking fresh for longer.
Electroplating is all about making your jewelry look its best. Whether you're a jewelry store owner, a designer, or someone looking to sell custom pieces, this process is your secret weapon for turning ordinary metal into something extraordinary. Ready to make your jewelry shine? Let's get plating!
A Comprehensive Guide To Copper Alloy Jewelry And Production Technology.pptxHeman Chen
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Hey there, jewelry enthusiasts! Ever wondered how your favorite copper alloy jewelry is made? This guide takes you through the fascinating world of copper and its magical transformation into stunning jewelry. From pure copper to high-copper alloys, we dive into the nitty-gritty of their properties and how they impact the final product. Think strength, durability, and that perfect golden hue!
We explore different types of copper alloys like brass, cupronickel, and bronze, each with unique characteristics that make them ideal for various jewelry pieces. Whether its a shiny brass ring or an elegant bronze bracelet, these metals offer a perfect blend of beauty and functionality.
The craftsmanship section is a gem in itself! From lost-wax casting to electroforming, we break down the techniques used to create intricate designs. Imagine a tiny wax model turning into a dazzling piece of jewelry its like magic! And for those who love a personalized touch, the guide covers custom-made processes that bring your wildest jewelry dreams to life.
This guide is your ultimate toolkit for understanding copper alloy jewelry, perfect for jewelry stores, designers, and anyone looking to elevate their jewelry game. Ready to transform your jewelry collection? Lets get started!
A Comprehensive Guide To Copper Alloy Jewelry And Production Technology.pptxHeman Chen
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Dreamforce 2012: Addressing the Local Blindspot for Merchants
1. Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
2. All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
Tracking over 215,000 locations for 1750+ brands in 15 countries
Provide in-store customer perspective and sentiment
Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
3. Evolution of Social Sharing Shifting to Local
2004
Sharing your
ideas
Sharing photos,
updates
Sharing what
youre doing
Sharing where
you are
2007 2010+2000