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Dress for Success
Kelli Koehler
You cannot climb the ladder of
success dressed in the costume of
failure
-Zig Ziglar
What is the first
impression you get from
the following people?
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Dress for Success
Which would you hire?
1
108 97
5432
6
Which would you promote?
Researchers from NYU found that
we make 11 major decisions about
someone in the first 7 seconds of
meeting
We have the ability to control
certain aspects of our first
impression
Body Language
We DO judge books by the cover
Appropriate & Professional:
What Not to Do
Dress for Success
It doesnt have to be hard or expensive.
Get inspiration from Pinterest.
Dressing for success goes beyond
first impressions.
Over time, what you wear
becomes a part of your identity.
You = Brand
You are what you wear
Dress for Success
Dress for the task at hand
Define
your
What you wear actually has a
profound effect on your
psychological state
Look good  Feel good  Do good
Embodied Cognition
Painters Coat Doctors Coat
Same white coat - study participants were told they were wearing either a painters
coat or a doctors coat. Which group performed better on attention-focused tasks?
Embodied Cognition
Painters Coat Doctors Coat
Dress for Success
 First Impressions
 Personal Brand
 Psychological Effect
Control your wardrobe and you
can control your destiny
-Kelli Koehler

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Dress for Success