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Drive Buddy Maria Teresa Stella
Drive Buddy: drive active, drive safe
Every minute
95 wounded
2,4 dead
Sleepiness
1/5 of accidents
54% of surveyed
drivers
What now?
CURRENT PRODUCTS
Z
ZZ

PASSIVE
MONITORING
DETECTION
COFFEE CUP
ALERT
A
B
C
How can we keep drivers alert and safe?
With cognitive stimulation!
How can we keep drivers alert and safe?
Z
ZZ

PASSIVE
MONITORING
DETECTION
COFFEE CUP
ALERT
A
B
C
COGNITIVE
STIMULATION
PREVENTION
ICT (Trivia)
10 participants
higher arousal
and alertness
improved
driving
performance
Pnina Gershon, Adi Ronen, Tal Oron-Gilad, and David Shinar.
2009. The effects of an interactive cognitive task (ICT) in
suppressing fatigue symptoms in driving.
AMT (Trivia)
12 truck drivers
higher arousal
lower
deterioration of
driving
performance
Tal Oron-Gilad, Adi Ronen, and David Shinar. 2008. Alertness
maintaining tasks (AMTs) while driving.
Gamebox
26 participants
fewer accidents,
incidents and crossing
events
improved driving
performance
Willem B. Verwey and David M. Zaidel. 1999. Preventing
drowsiness accidents by an alertness maintenance device.
delayed error onset
The issues
Manual texting
Voice Texting (Siri)
Delayed
response times
C. E. Yager. 2013. Driver Safety Impacts of Voice-to-Text Mobile
Applications.
Talking on the
phone
Shorter gap between
drivers car and car in
front of driver
Tova Rosenbloom. 2006. Driving performance while using cell
phones: an observational study.
The issues
OPTIMAL
PERFORMANCE
ZONE
OVERLOAD
UNDERLOAD
DRIVER
STATE
SITUATIONAL
DEMANDS
Adapted from Tal Oron-Gilad, Adi Ronen, and David Shinar.
2008. Alertness maintaining tasks (AMTs) while driving.
OPTIMAL
PERFORMANCE
ZONE
OVERLOAD
UNDERLOAD
DRIVER
STATE
SITUATIONAL
DEMANDS
Adapted from Tal Oron-Gilad, Adi Ronen, and David Shinar.
2008. Alertness maintaining tasks (AMTs) while driving.
DRIVE
BUDDY
Drive Buddy: drive active, drive safe
OUR SOLUTION
Smartphone
Background
SAFE
FUN
EASY
START
DRIVE
AND PLAY
Smartphone
Background
GET HOME
SAFE
HOW IT WORKS
START
Smartphone
Background
Smartphone
Background
 Trivia quizzes
 Musical questions
 Road-related
questions
PLAY
 Adjustable
dif鍖culty
 Voice-based,
limited interaction
PLAY
GET HOME
Smartphone
Background
Smartphone
Background
How can we make the game more
entertaining?
With gami鍖cation!
How can we make the game more
entertaining?
GAMING INTERACTIONS
COLLECTING
POINTS
CUSTOMIZATION
C. Crumlish and E. Malone, Designing Social Interfaces, 2015
IMPROVING THE PLAYER EXPERIENCE
KILLERS ACHIEVERS
EXPLORERSSOCIALITES
"Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs", Richard Bartle (1996)
Smartphone
Background 1. LEADERBOARDS
IMPROVING THE PLAYER EXPERIENCE
Smartphone
Background 2. BADGE SYSTEM
IMPROVING THE PLAYER EXPERIENCE
Smartphone
Background 2. BADGE SYSTEM
IMPROVING THE PLAYER EXPERIENCE
Smartphone
Background 3. SHARING
IMPROVING THE PLAYER EXPERIENCE
Smartphone
Background 3. SHARING
IMPROVING THE PLAYER EXPERIENCE
Smartphone
Background
3. SECRET
ACHIEVEMENTS
IMPROVING THE PLAYER EXPERIENCE
Drive active
drive safe

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Drive Buddy: drive active, drive safe