Dru resume 2016
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Andrew Togatorop has worked in marketing and sales roles for various companies over the past 15 years. He enjoyed pop culture from the 80s and 90s and witnessed the rise of digital platforms. As a strategic leader, he has handled brands like Mizone and Feminax, creating social media activations, games, videos and using data to provide insights. Currently he is the country manager at Nielsen, focusing on transforming data into insights about Indonesia's digital consumers.
Dru resume 2016
- 2. ALL YOU NEED TO KNOW 2 A person that happened to enjoy the 80’s and 90’s pop culture WARKOP DKI is legend Y2K is hoax Used to have Friendster account Hopefully Liverpool win the league every year. Witnessed an empire built from a garage Finally able to see Indonesia new political era #crossingfinger
- 4. A MIX OF EXPERIENCES 2013 - 2015 GM Sales Present Country Manager 2012 - 2013 Manager Marketing and Sales 2010 - 2012 Account Manager 2006 - 2008 Advertising Executive 2008 - 2010 Account Executive
- 5. 5 THE SWEAT, BLOOD, AND TEARS
- 6. Handle Mizone on my Ogilvy Days for two years in services. Working a lot of digital Initiatives on that period (when FB just born): ? RMB ? Character creation ? Social media activation ? Augmented Reality ? Viral video DANONE MIZONE
- 7. NESTLE Activities involved: 1. CRM Activation 2. Branded Game activity 3. Content production FEMINAX STAY ACTIVE Branded game activation that connects to social media
- 8. ADMAX The first encounter with advance Digital Marketing. Became one of the person that experienced Facebook start business in Indonesia. Introduced with: 1. Media planning/ buying 2. FB Marketing 3. Advance Targeting
- 9. THE NIELSEN COMPANY Data…data… and more data. In Nielsen we worked with massive data. Transforming numbers and words into insight Managing big data of Indonesia digital consumer
- 10. 10 Kapanlagi Network The Rise of Content Marketing
- 11. At SuperAwesome, we worked with the best brands in the Kids space. Create a lot of digital brand engagement activities.
- 12. “Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” Peter Drucker FIND ME TO BE CONTINUE… dru.toga@live.com andrew-togatorop drurich dru_rich +628159123410