Drupa Innovation Park 2016: speaker Carmen CimirroCarmen Cimirro
油
The document discusses interactive personalized video as the next big thing in customer engagement. It introduces EngageOne Video, a solution that allows for real-time personalized video content tailored to each individual customer and their needs. Examples are provided of companies using EngageOne Video seeing compelling results such as increased sales, longer view times, and higher customer satisfaction. The remainder of the document focuses on a case study of Agos Ducato S.p.A., an Italian financial services company, and their use of EngageOne Video to improve customer understanding, increase sales, and create engagement both internally and with customers. Their video saw high engagement rates and positive feedback from both employees and users.
The document discusses interactive personalized video as the next big thing in customer engagement. It introduces EngageOne Video, a solution that allows for real-time personalized video content tailored to each individual customer and their needs. Examples are provided of companies using EngageOne Video seeing compelling results such as increased sales, longer view times, and higher customer satisfaction. The remainder of the document focuses on a case study of Agos Ducato S.p.A., an Italian financial services company, and their use of EngageOne Video to improve customer engagement, increase sales, and enhance customer understanding. They achieved vastly superior results including a large increase in sales and a reduction in bill-related calls.
CRM: promos & channels to increase retention and reactivate database by Carme...Carmen Cimirro
油
This document discusses strategies for increasing customer retention and reactivating lapsed users. It recommends looking beyond just offering bonuses and incentives, and focusing on promotions that create engagement and a positive customer experience. Examples provided include quick-win raffles, exciting programs with unique prizes, and a "Delight & Surprise" program to reward top customers. The document also argues that customer experience and word-of-mouth are the most effective marketing channels, as they generate new users at low cost and create brand ambassadors.
CRM building the customer experience by Carmen CimirroCarmen Cimirro
油
The document outlines strategies for improving customer retention through an integrated CRM approach. It discusses using on-site marketing, direct email marketing, and loyalty programs to drive customer acquisition, activation, and retention. The key goals are to increase user activity and transactions, overcome barriers to users' first activations, engage existing customers, and reward top performers to prevent churn. CRM initiatives include personalized homepages, segmented email campaigns, special promotions, and community building. The vision is to develop more automated and targeted retention marketing to strengthen customer relationships through multiple touchpoints.
Il documento presenta la prima edizione dell'emagazine 'vivere mindful', dedicato alla pratica della mindfulness attraverso attivit quotidiane che promuovono la presenza consapevole e l'accettazione. Carmen Cimirro condivide esperienze personali e suggerimenti pratici per integrare la mindfulness nella vita di tutti i giorni, enfatizzando l'importanza della gentilezza e dell'attenzione. Il magazine include vari momenti di mindfulness, ricette e riflessioni che invitano a vivere ogni singolo istante con consapevolezza e gratitudine.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
The Power of Compound Creativity - Consistency drives business outcomesvikram sood
油
How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial Samosa
油
Heres presenting the official guidebook for the Indian Agency Bowling Championship 2025 covering team rules, tournament format, dress code, and registration details.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...theagencywayseo
油
In a world of Word Stemming, Hashtags, Followers, and LIKES, a genuine social media marketing company in India will involve creating remarkable relations that show curiosity in action beyond scrolling. On Instagram, it's not just about being seen, but about being remembered. The difference between a forgettable brand and a fan-favorite one is all made up of strategy. If youre dreaming of making your brand pop on peoples feeds, spark real connections, and turn casual scrollers into loyal customers, youre already halfway to success.
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well
Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm
油
Discover the most common mistakes that silently kill your income potential from guest posts. This presentation highlights issues like poor site targeting, weak SEO, missing CTAs, over-promotion, and lack of performance tracking. Learn actionable tips, smart blog management practices, and tools like SEOViser and Speed SEO to boost your guest post ROI.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
油
This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9
油
Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether youre a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence.
Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Discover how Mishtels Bulk Voice Call service helps businesses send pre-recorded messages to thousands in seconds. With multilingual support, automation, and real-time analytics, it's ideal for campaigns, alerts, and promotions. Simplify your communication with higher engagement than SMS or emailperfect for political, retail, and public service sectors. Visit: https://www.mishtel.com/Bulk-voice
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
油
In today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
The Power of Compound Creativity - Consistency drives business outcomesvikram sood
油
How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial Samosa
油
Heres presenting the official guidebook for the Indian Agency Bowling Championship 2025 covering team rules, tournament format, dress code, and registration details.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...theagencywayseo
油
In a world of Word Stemming, Hashtags, Followers, and LIKES, a genuine social media marketing company in India will involve creating remarkable relations that show curiosity in action beyond scrolling. On Instagram, it's not just about being seen, but about being remembered. The difference between a forgettable brand and a fan-favorite one is all made up of strategy. If youre dreaming of making your brand pop on peoples feeds, spark real connections, and turn casual scrollers into loyal customers, youre already halfway to success.
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well
Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm
油
Discover the most common mistakes that silently kill your income potential from guest posts. This presentation highlights issues like poor site targeting, weak SEO, missing CTAs, over-promotion, and lack of performance tracking. Learn actionable tips, smart blog management practices, and tools like SEOViser and Speed SEO to boost your guest post ROI.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
油
This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9
油
Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether youre a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence.
Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Discover how Mishtels Bulk Voice Call service helps businesses send pre-recorded messages to thousands in seconds. With multilingual support, automation, and real-time analytics, it's ideal for campaigns, alerts, and promotions. Simplify your communication with higher engagement than SMS or emailperfect for political, retail, and public service sectors. Visit: https://www.mishtel.com/Bulk-voice
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
油
In today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.