Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Consumer & Digital Marketing Manager
Industry
Technology / Software / Internet
About
- Launched more than 500 ad hoc digital marketing campaigns.
- Launched 200 promos like raffles, guaranteed prize competition, sweepstakes, instant-win, couponing.
- Managed important co-marketing events with some key strategic partners to grant benefits to Database.
- Launched ad hoc marketing activities on key user’ segments: powerseller, top buyer, refractors in order to award the best users and to re-activate the lapsed users.
- Launched new mobile videogames genre to enlarge the user base.
- Launched 1st Mobile Paid Search campaign to acquire new users.
- EA Mobile catalog integration into the official website & EA Newsletters.
Specialties:
- Solid international CRM and Digital Ma...
Contact Details
