DSMT- Profile of the strategist
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The document defines a digital strategist and outlines their skills and challenges. A strategist must understand consumer behavior, bridge client challenges with effective plans, and measure results. They are curious generalists seeking connections across disciplines. Strategists must cope with ambiguity, think on their feet, and collaborate by leading from behind. Strong presentation skills include being credible, competent, compatible, caring, and dynamic when hosting an audience.
DSMT- Profile of the strategist
- 2. Digital Strategists Mental Toolkit: The profile of a strategist_ Photo: http://www.flickr.com/photos/freakalad/152577402
- 3. Key points_ What this section will cover: Definition Profile and skills Challenges Photo: http://www.flickr.com/photos/freakalad/152577402
- 4. Definition of a strategist_ Two distinct roles: Interpreting the now Interpreting the future Photo: http://www.flickr.com/photos/freakalad/152577402
- 5. Definition of a strategist_ Understand consumer behaviour Understand the digital landscape Grasp a clients challenge Bridge them all with an efficient and effective plan Measure, optimize and replan Photo: http://www.flickr.com/photos/freakalad/152577402
- 6. Definition of a strategist_ The curious generalist who seeks connections and clarity Photo: http://www.flickr.com/photos/freakalad/152577402
- 7. Curious_ A strategist: Asks questions more than they give answers Is open minded Actively seeks new perspectives Photo: http://www.flickr.com/photos/freakalad/152577402
- 8. Curious_ A strategist uses Informed Intuition: Well developed intuitive skills require well-deployed antennae, considerable experience, and as much practice at intelligently feeling the tone and potential of a complex whole as skilled logical analysis and the use of the scientific method. Jerry Hirshberg Source: The Creative Priority Photo: http://www.flickr.com/photos/freakalad/152577402
- 9. The generalist_ A strategist: Seeks knowledge across disciplines Cognitive science Business/marketing Technology Humanities Cultivates a T-shaped skill set Is respectful of others domain specific knowledge Photo: http://www.flickr.com/photos/freakalad/152577402
- 10. The generalist_ A strategist actively looks for inspiration from disparate sources: If my travels in the old world had taught me anything, it was that aspirin, cotton clothing, metal pots and telephones are fantastic inventionsairplanes had stretched my horizons; books had opened my mind; antibiotics had saved my life; photography had ignited my muse. Kevin Kelly Source: What technology wants Photo: http://www.flickr.com/photos/freakalad/152577402
- 11. Connections_ A strategist: Knows how to intelligently ignore Looks for a common theme Is able to connect the dots Photo: http://www.flickr.com/photos/freakalad/152577402
- 12. Clarity_ A strategist Seeks simplicity in explanation Uses evidence only as required Is respectful of the capabilities of the audience Photo: http://www.flickr.com/photos/freakalad/152577402
- 13. Skills_ Coping with ambiguity In a project/solution In a brief Thinking on your feet Asking questions in return Stock responses Not having to answer every question Photo: http://www.flickr.com/photos/freakalad/152577402
- 14. Coping with ambiguity_ Ambiguity can be managed by taking a page from Cognitive Behavioural Therapy (CBT) Ambiguity can lead to unbalanced reactions in a manner similar to rogue moods Hot thoughts spring up from the void Source: Mind Over Mood; Dennis Greenberger Photo: http://www.flickr.com/photos/freakalad/152577402
- 15. Coping with ambiguity_ Use a variant of a Mental Thought Log to seek evidence to hedge against ambiguity Assess the situation Track automatic thoughts assumptions Seek evidence that does or does not support Aim for balanced thinking Source: Mind Over Mood; Dennis Greenberger Photo: http://www.flickr.com/photos/freakalad/152577402
- 16. Thinking on your feet_ Essentially, it is speed decision making. Pause Sense the urgency of the issue Identify the gaps and barriers ask questions Source: Sources of Power; Gary Klein Photo: http://www.flickr.com/photos/freakalad/152577402
- 17. Thinking on your feet_ Move towards a goal as soon as possible. Spot your leverage points Improvise Communicate intent No shame in deferring Source: Sources of Power; Gary Klein Photo: http://www.flickr.com/photos/freakalad/152577402
- 18. Collaboration_ A strategist leads from behind: Acts as a progressive constraint generator Acts as a catalyst Is a guide that helps bring team members to the objective Photo: http://www.flickr.com/photos/freakalad/152577402
- 19. Collaboration_ We dont make the car, we make the car better BASF Tagline, 1980s Photo: http://www.flickr.com/photos/freakalad/152577402
- 20. Presentation skills_ As presenter, you are the host. - The sign of a real host is that he or she makes their guests feel comfortable - You are the host, not the guest Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 21. Presentation skills_ 5 presentation basics Be credible Be competent Be compatible Be caring Be dynamic Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 22. Presentation skills_ Credible: Be honest Be authentic Clear about what it is in, and what is not Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 23. Presentation skills_ Competent Establish it early Be clear about what it is based on Experience, research, synthesis of other work Manage expectations clearly Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 24. Presentation skills_ Compatible: Establish contact Answer Who are you? Show what is common Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 25. Presentation skills_ Caring: Focus on the individuals in the audience Success is achieved together Dont speak. Serve Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
- 26. Presentation skills_ Dynamic: Treat attention as a scarce commodity Be passionate Bring hope, motivation and energy Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
Editor's Notes
- May 24, 2012