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PRESENTED BY JOHN GRAY
DSTV
Premium Products & Services

JOHNGRAY COMMUNICATIONS
PRODUCT AND SERVICES BRIEF
DSTV PREMIUM PRODUCTS.
• HD + PVR
• DSTV EXPLORER
• DSTV PREMIUM
HIGH END SERVICES.
• Premium Bouquet

TARGET AUDIENCE
Social Class A, and B1
Male & Female
Age: 26yrs +
Disposable income 200,000 Kshs
Entertainment – 70,000 Kshs – 100,000 Kshs
Demographics:
• Tech Savvy.
• Outgoing (Clubbing, Travelling). Go to Sappe Lounge, Mercury, Rafikis, Caramel, Sierra lounge
• Fashionable. They Like high street brands found in shopping malls, Mac, Bossini, Cannali.
• Shop in high end retail outlets found in malls, Little Red, Woolworths, Palacina.
• Enjoy the convenience of banking in malls retail outlets.

PARTICIPATING MALLS
• GARDEN CITY
• VILLAGE MARKET
• NAKUMATT GALLERIA
• THIKA ROAD MALL
• NAKUMATT PRESTIGE
• NAKUMATT JUNCTION
• KAREN CROSSROADS
• YAYA

THE IDEA.
To create an on ground mall engagement.
That;
• Activates Clients by selling the DSTV premium packages and services on ground.
• Creates a buzz and gets people interested in upgrading.
• Creating sales leads by data base creation

CONCEPT AND IMPLEMENATION
Stand;
The stand is to simulate a sitting room with a Large television (we
will get the curved 4k Tv from Samsung, LG or Nakumat as
sponsorship). The Tv will be playing live Tv, while a couple( 2 actors,
Male and Female dressed sharp, Polo Tshirt, and Sundress) go
about their normal day.
At the center of the sitting room, the stand will have a Large arrow
pointing toward a DSTV remote with lights directed towards it. The
arrow will have Large wording saying “ Rewind Live TV”.
When a mall patron touches and rewinds live TV, the couple begins
to motion in rewind as if they are also part of the Tv sequence as the
Live Tv is rewound and stop and go back to their normal routine
when they stop rewinding the Live Tv.

MANAGEMENT STRUCTURE: PROJECT TEAM.
JOHN GRAY COMMUNICATION
Member Role
Gerald Otieno Project Director
Rose Muthua Activation Supervisor
2 Actors Activation Crew
Requirements Quantity (Per Mall)
Stand 1
Lights 2
DSTV Decoder 1
Actors 2

EVENT DATES
MALL DATE
Garden City 27th – 28 June
Nakumatt Prestige 25th – 26th July
Village Market 22nd – 23rd August
Thika Road Mall 26th – 27th September
Karen Crossroads 24th – 25th October
Yaya Centre 28th – 29th November
The Junction 26th – 27th December
Galleria 2nd – 3rd January 2016

EVENT BUDGET

WHAT WE OFFER
IMAGE
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IMAGE
IMAGE
IMAGE
CREATIVE STAFF FLEXIBLE WORK
HOURS
FLEXIBLE INNOVATIVE MINDS

MARKETING MATRIX
o You Tube Videos
o Twitter
o Facebook
o Banners Ads
o Company Website
o Google Ads
o Folor sit amet sectetur
o FREE Samples
o Giveaways
o Public Relations Drive
o Radio Station Giveaways
o Targeted Emails
o Newspaper
o Fliers
o Magazine
o Brochures
o Product Cards
Print media promotion
ONLINE
MARKETING

IMAGE GALLERY LAYOUT
PUT THE NAME OF YOUR COMPANY HERE
IMAGE NUMBER ONE IMAGE NUMBER TWO IMAGE NUMBER THREE
IMAGE NUMBER FOUR IMAGE NUMBER FIVE IMAGE NUMBER SIX

SWOT ANALYSIS
1. Original + Creative Designs
2. High quality materials
3. User friendly website
4. Online sales presence
5. Low start up cost
1. Ease of entry into the market
2. New company in a market of
established players
1. The ability to expand into new
markets via online sales
2. Able to extend the product line to
include new offers
1. Ease of entry into the market
2. Meeting high demand in a short
period of time
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

GROWTH IN THE INDUSTRY
0 1 2 3 4 5
Category 1
Category 2
Category 301. LOREM IPSUL
DOLOR
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02. LOREM IPSUL
DOLOR
03. LOREM IPSUL
DOLOR

MEET THE DREAM TEAM
RACHEL DOE MATTHEW DOE JASON doeAMANDA DOE
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MANAGING
DIRECTOR
CREATIVE
DIRECTOR
FINANCE MANAGER
HEAD OF HUMAN
RESOURCES

PINTEREST:
400,000
PINTEREST:
400,000
DOUGHNUT INFOGRAPHIC
ELEMENT
50% 74% 82% 95%
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felis pharecing Lorem ipsum dolor sit amet, consectetur lorem ipsum dolor sit amet
PINTEREST:
400,000
PINTEREST:
400,000

PINTEREST:
400,000
DOUGHNUT INFOGRAPHIC
ELEMENT
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ac elit a felis pharecing Lorem ipsum dolor sit amet sectet met
PINTEREST:
400,000
PINTEREST:
400,000

GROWTH IN THE INDUSTRY
$120
M
Projected income for the
first 3 months of 2013
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
$120
M
first 3 months of 2013 $120
M
first 3 months of 2013
$6Mill
Sept 12 2013

MONTHLY SALES PROJECTIONS
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58%23%
10%
9%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
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et consectetur lorem ipsum dolor
15%
5%
65%
15%

REVENUE PROJECTS LINE
GRAPH
0
1
2
3
4
5
Category 1 Category 2 Category 3 Category 4 Category 5
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2013 Revenue
projections
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$6M
GROSS

PYRAMID SMART ART
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Price
Promotion
People
Place
Distribution
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consectetur
consectetur
consectetur
95%
95%
95%
95%

THREE COLUMN LAYOUT
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enim sit Amet Gravida nunc vel
Fringilla elit. Duis dui arcu, amet
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eu elit. Donec tincidunt enim sit
amet consequat eu elit
Consectetur
ONLINE
MARKETING
PRINT MEDIA PROMOTION
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TWO COLUMN LAYOUT
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remin gravida. Nunc vel nec aenea et
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pellentesque eget lac felis emin sollicitudin eu, malesuada
eget et odio. Lore ipsum dolor sit amet, dui arcu, nibh elit
scelerisque nec dictum
enim sit amet eget nec remin gravida. Nunc vel fringilla elit.
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remin gravida. Nunc vel nec aenea et
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INSERT HEADING HERE INSERT HEADING HERE

SECTION BREAK PAGE
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PRODUCT REVIEW LAYOUT
PROD
UCT
ONE
PROD
UCT
ONE
PROD
UCT
ONE
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et aenean acelit a felis pharetra
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CASE STUDY LAYOUT 2
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WEBSITE
www.loopy.com
OVERVIEW
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CLIENT
Loopy Enterprise Limited

GROWTH
POTENTIALPROPOSED MONTHLY
SALES TARGETS

IMAGE AND CONTENT
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WHAT OUR CLIENTS HAVE TO
SAY
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Ada
m
USA
Great logos designs. Easy
to use. Perfect for All things
Ada
m
USA
to use. Perfect for all things Ada
m
USA
to use. Perfect for all things
VULPUTATE LOREM
IPSUM SOLOR SIT AMET

PROCESS DIAGRAM LAYOUT
Adam
USA
Ada
m
US
A
Ada
m
US
A
Ada
m
US
A
Ada
m
US
A
Adam
USA

INFOGRAPHIC ELEMENT ONE
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PARIS 90
%
ITALY
ROME
NEW YORK
LONDON
HONG KONG
90
%
90
%
90
%
90
%
90
%

PROJECT LAYOUT
GROWTH OBJECTIVES
FINANCIAL TARGETS
CLIENT
Loopy Enterprise Limited
OVERVIEW
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WEBSITE
www.loopy.com

OUR CONTACT DETAILS
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87 Loop Lane, Miami, FL
www.doeenterpise.com
john@doeenterprise.com
1.954.123.4567
www.facebook.com/doe
@johndoelimited
ADDRESS:
WEBSITE:
EMAIL:
TELEPHONE:

THANK YOU FOR YOUR TIME
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