Dsw powerpoint
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DSW is a discount retailer of shoes, handbags, and accessories that opened in 1991. It currently operates 305 stores across 39 states and launched an online store in 2008. DSW targets men and women of all demographics with a broad selection of brand name and private label merchandise at reasonable prices. It aims to create a unique in-store experience and uses various digital channels and loyalty programs to engage customers. Going forward, DSW plans to improve its mobile site integration and focus on developing an omnichannel strategy to provide a seamless shopping experience across all channels.
Dsw powerpoint
- 2. Company InformationDiscount retailer of Dress, casual, and athletic shoes
- 3. Carries Handbags, accessories, and hosiery
- 4. Opened in 1991 in Columbus, OH
- 5. Currently has 305 stores in 39 states
- 6. Launched its website in 2008 to reach consumers in states that do not have retail locations
- 7. Competition: JC Pennys, Macys, Collective BrandsTarget MarketMen and Women
- 8. Brand, quality, and style conscious
- 9. Hedonic and Utilitarian Shoppers
- 10. Vast range of socioeconomic and demographic backgroundsValue PropositionHigh quality merchandise at reasonable prices
- 11. Pricing strategy is continuous
- 12. Loyalty program
- 14. 2008-76% of sales were from Loyalty program membersProduct/Retail StrategyCreate a unique environment that caters to rational and emotional needs
- 15. Broad selection combined with convenience
- 17. Track stores sales weekly, re-orders if necessary
- 18. Invest in planning, allocation, and distributionCurrent Marketing StrategyFacebook
- 19. Twitter
- 21. FaceBook
- 23. Free Shipping on purchases over $35
- 25. Free next day shipping
- 26. Customer reviewsCustomized shoppingQuick Search
- 27. Size
- 28. Category
- 29. Color
- 30. Search!ImprovementsMobile siteMust be a smooth transitions from current site
- 31. Easy to navigate on a mobile device
- 32. Integration of digitals (links to twitter, Facebook, and YouTube)Work on integration of channelsAccess same checkout basket on mobile and computer
- 33. Same deals and promotions throughout channels
- 34. Maintain same inventory across channelsNew Digital StrategyKeep what works and build upon them
- 35. Stay focused on new digital strategy
- 36. Keep up with current trends
- 37. adapt and innovate to stay ahead
- 39. Integration of digitals, easy to use New Digital StrategyIntegration of channels
- 41. Steps
- 42. Accessing same checkout basket on mobile and computer
- 43. Same deals and promotions throughout channels
- 44. maintain the same inventory across channels
- 45. developing its social media channels
- 46. GrouponReferencesDsw business. (2007, September 28). Retrieved from http://uffnikdsw.blogspot.com/2007/09/dsw-business.html
- 47. The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers
- 48. Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&p=irol-homeprofile
- 49. Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=DSW