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Graphics and signage play an important role in hotels by helping to identify the brand and communicate important information to customers. There are two main types of graphics: identification graphics that sell and identify the hotel, and information graphics that provide details on services, facilities, and directions. Proper graphics and signage should be appropriately designed for the hotel brand, and can take various forms like signs on the hotel front, walls, or freestanding displays. When done well, graphics and signage contribute to the overall customer experience at a hotel.