Duel.fm is a proposed mobile music trivia game app that allows users to play individually or with friends to guess songs that are playing. It aims to be a simple, addictive game that connects people through their shared love of music across different platforms. The document outlines Duel.fm's target demographics, market analysis showing potential users, and proposed distribution channels and partnerships.
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2. The Need
300
6 billion #1 app Music Music
thousand
mobile download - spans connects But..
mobile
users
Games
generations
people
apps
4. Introducing Duel.fm
A SIMPLE, ADDICTIVE, music trivia game which
can be played individually or with friends to guess
the song that is playing
5. Music is
sourced from
Works across
internet
platforms
services via
API
THE social Single, Versus
mobile music and Party
trivia game
modes of play
Duel.fm
6. Duel.fm
Connects friends Fun for all ages and
and family
Demographics
Creates a meaningful
social experience
based on common
love - Music
7. Market Analysis
63,000,000
≒ Total iOS gamers Market
63,000,000
≒ Total Android gamers Market
13.5%
≒ Early adaptors of innovative products/services
8. Market
Valida,on
Our survey yielded the following results
≒ 65% of the respondents play games on their
mobile devices
≒ 45% of the respondents play games such
as Draw Together
≒ 96% of the respondents listen to music with
friends and family
≒ 61% like the idea of an app like Duel.fm
9. Target Consumer
Music
Lovers
High
School/
College
students
Families
Almost
anyone