「Dummy Photography」Hi-Fi Prototype
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Dummy Photography provides a mobile app that offers real-time pose instruction across 6 styles to help users take fun photos. It includes original stickers and filters for food lovers. The target customer is anyone who thinks taking photos should be fun. The design process involved user research, prototyping, and usability testing to define the information architecture and business model.
「Dummy Photography」Hi-Fi Prototype
- 2. What?
- 3. | Realtime Pose Instruction
- 4. | 6 different Amazing Styles 5 Basic styles: , , , , 1 Special Edition: ( , )
- 5. | Original Stickers “1 2 3 ”
- 6. | Filters for food lovers “ ”
- 7. Who&Why?
- 8. “ ”? “ = =, ” ! Line !? If... (la) (chou) (hen)!
- 9. Taking Photos should be FUN! You are Target Customer!
- 10. Agenda ● Design Process ● Business Plan
- 11. Design Process
- 13. Discover User Research ● Contextual Interview ● Questionnaire ● Focus Group Age Distribution Favorite Photo Style Favorite Function Market Research
- 14. Define Persona
- 15. Define Scenario
- 17. Develop Prototype Step 1: Build 3 prototypes with different information architecture Step 2: Pilot Usability Test Step 3: Usability Test 1 Step 4: Triangulation: Online Survey Step 5: Redesign Information Architecture Step 6: Usability Test 2 Step 7: Build final paper prototype
- 18. Develop Step 1: Build 3 prototypes with different information architecture Information Architecture A Information Architecture B Information Architecture C
- 19. Develop Step 2: Pilot Usability Test
- 20. Develop Step 3: Usability Test 1
- 21. Develop Step 4: Triangulation: Online Survey A: Too simple, but interesting B: Logical C: Functional, but complex
- 22. Develop Step 5: Redesign Information Architecture
- 23. Develop Step 6: Usability Test 2
- 27. Business Plan
- 30. Strength • sensitivity of current trend among youths for special edition production Weakness ● deficiency of capital investment Threat ● potential entry of Meitu Xiuxiu who has heavy capital and quick adaptability Opportunity • popularity of smart phones • booming market for sticker selling and photography software • rare competitors focusing on the real-time instruction ● large potential customer base
- 31. 78.52% 0.10% 18.98% 1.10% 1.30% Android BlackBerry iOS Windows Other Release Channel Smartphone OS Sales Share for China 2013
- 32. 42% 31% 14% 4% 9% Baidu Group( +91 + ) 360 Mobile Assisstant Snappea( ) Gomarket( ) Others Release Channel
- 34. Cost Structure & Revenue Source Sticker Selling Filter'Selling Sponsorship Managing'Cost' ○ Research)&Developemt) ○ Design) ○ Tes6ng) ○ Cloud)Hos6ng) Marke0ng' Cost' ● Distribu6on) ● Marke6ng) Financing'Cost'
- 36. Income Statement
- 39. Q&A