Duncan MacNaughton is the Executive Vice President and Chief Merchandising and Marketing Officer of Walmart U.S., a role he has held since January 2011. He is responsible for overseeing 3,700 stores in the U.S. Prior to his current role, he worked for Walmart U.S. since October 2010 in consumables, health and wellness, and Walmart.com. Previously, MacNaughton was the Executive Vice President of Marketing & Merchandising at SUPERVALU Inc. from 2006 to October 2009. As the senior merchandising and marketing executive, he makes key decisions around supplier selection, product assortment, pricing, inventory levels, and advertising strategy.
2. DUNCAN C.
MAC
NAUGHTON
Executive Vice President, Chief
Merchandising and Marketing
Officer, Walmart U.S.
1/28/2011 - manage 3,700 stores
in the U.S. business.
He worked for Walmart U.S.,
since 10/2010 - consumables,
health and wellness, and
Walmart.com.
Mr. Mac Naughton served as
Executive Vice President of
Marketing & Merchandising of
SUPERVALU Inc. (2006
10/2009).
connected to 43 board members -
4. LIST OF DECISIONS
1. selecting supplier
2. selecting which kind of product at store
3. which product for sale promotion, how much
discount
4. the condition and volume of inventory
5. choosing advertising channel
6. marketing campaign
7. evaluating the sale in month
8. protecting Walmart's trademark
9. research market
Heavily Depend on
Enterprise Resource Planning
Supply Chain Management
Great information system.
5. TECHS AND IS
RFID
A technology that completed replace the code-label and travel thought
the SCM (form the suppliers distributions stores customers) the
RFID chips would be removed form the production and re-use.
RFID chip contents all the products information needed. (name,
quality, price, shop) the data center can control error, quality,
RFID is also on the credit cards and the customer dont need to check
out, queues and waiting.
The numbers and status of products are controlled thought the
progress.
EID
Supplies can download real-time updating about
the number of product they sold in which shop.
Inventories and distribution become effective.
Costs are saved. A bond relationship with supplier
is created
E - commercial
Convenience and create new model of business