際際滷

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MID-FORM
ENGAGEMENT&
REUTERSTV
THEBIFURCATIONOFVIDEO
SHORT-FORMLONG-FORM
Feed-based
Watchedforseconds
On-the-go
Newproductionformats(portrait,noaudio,subtitles)
Personality-leddistribution
AlternativetoTV
FacebookandSnapchatwin
Category-based
Bingedforhours
Athome
Traditionalstorytelling
Content-leddistribution
ReplacesnetworkTV
Netflixwins
MID-FORM
Miniprogram
Watchedforminutes
Anewcategoryofconsumption
Mixofproductionformats,videosources
Focusoncoherence,seamlessnessandutility
Enablespersonalization,contentreuse
ONDEMAND
Yournewsanytimeand
anywhere
REUTERSTV:ANIMMERSIVE
NEWSEXPERIENCE,TUNEDTOYOU
RELEVANT
Tailoredtoyour
interestsandlocation
UPTODATE
Alwayscurrentcoverage
ofglobalevents
ANYDURATION
Chooseanylength
between5to30minutes
Anewgenerationofnewsforthemobile-firstgeneration.
MID-FORM=ENGAGEMENT
0.
2.5
5.
7.5
10.
Sessionlengthbyplatform
Minutes
0.
6.
12.
18.
24.
MobileSet-topboxesWeb
Averagesessionlengthcomparedto
leadingstreamingservices
Source:VertoAnalytics,"2015Top5StreamingMedia,"Jan5,2016andReutersTVanalytics
0%
19%
38%
56%
75%
11121314151617181
DaysfromInstall
ReutersTVIndustryaverage
Userretention
Averageusersessionseachweek:3
0
2500000
5000000
7500000
10000000
12500000
Whenuserswatch(inlocaltimezones)
MID-FORM=LOYALTY
Nomorepre-rolls!
Adsarepartoftheprogram:integral,seamless
Insertedperstreamserver-side;analyticsclient-side
Immunetoblockers
Dynamicadbreaks,adload
Focusoncreativequalityanduserexperience
MID-FORM=MONETIZATION
Mid-formservesusers:
Seamlessplayback
Saneadexperience
Frictionlessdiscovery&serendipitousviewing
Mid-formservesReutersTV
Userswatchmore
Cohesiveprogramming
Moreflexiblemonetizationopportunities
Optimizescontentuse
Mid-formservesadvertisers
Qualityplacements
Guaranteedviewability
Reliablecreativedelivery
Engagedviewers
MID-FORMCREATESVALUE
STRICTLYCONFIDENTIALANDPROPRIETARY
Itsyourtime

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