DVM Law's workshop at Mumbrella SAGE
- 1. 1 Stephen von Muenster Partner P: 02 8599 1280 M: 0417 724 573 E: stephen.vm@dvmlaw.com A Campaigns Journey Legal Land Mines and How to Avoid Them Sam Berry Partner P: 02 8599 1280 M: 0417 959 462 E: sam.b@dvmlaw.com www.dvmlaw.com Stephen Digby Partner P: 02 8599 1280 M: 0425 726 654 E: stephen.d@dvmlaw.com
- 2. 2 About us Innovators. Creators. Communicators. Entertainers. DVM LAW was formed in mid 2016 as a partnership between Stephen Digby and Stephen von Muenster. This collaboration combines Stephen VMs practice, which is a leading specialist in advertising, communications, technology and marketing law with Stephen Ds which concentrates on media & entertainment, TV, film, leisure and the arts. Sam Berry joined the team in early 2017. His practice combines elements of both Stephens areas of law, with a particular emphasis on advertising and marketing law.
- 3. 3 A Campaigns Journey Legal Land Mines and How to Avoid Them Breakout & workshop using our legal compliance checklist Final questions A revealing scenario - pre and post campaign execution Highlights tour of the legal landscape
- 4. 4 A highlights tour the laws, codes & regulations that influence and restrict your campaigns The laws, regulations and codes apply in most cases to agency and client: they must be considered & actioned in order to manage risk and demonstrate legal compliance Risks for agency & client include legal, commercial, reputational and regulatory / criminal Consumer protection laws Corporate regulation Copyright Trade marks Defamation Privacy & data laws SPAM / Telemarketing laws Gambling, Gaming & lottery laws Industry codes of practice (voluntary & mandatory) MY CAMPAIGN
- 5. 5 A revealing example Sterling Cooper Agency is creating a new campaign for its client, Pear Electronics. Sterling Cooper will be launching Pears new smartphone product, the Smart P, in Australia. The campaign will involve a mix of executions and communications channels, including TV and social.
- 6. 6 A revealing example. campaign development & pre-launch Some general legal issues that apply regardless of channel Pear Smart P Claims Name, logo and tagline
- 7. 7 Your votes
- 8. 8 A revealing example. campaign development & pre-launch Legal issues that apply to TV and digital TV Content Influencer Social Talent Music Location Competition
- 9. 9 Your votes
- 10. 10 A revealing example. post-launch legal issues that may apply Social Online and social reviews Tagging personalities User comments Repurposing social content
- 11. 11 Your votes
- 12. 12 Questions? See our blogs at www.dvmlaw.com: Feel free to reach out to us at any time
- 13. suite 12 level 1 285A crown street surry hills nsw 2010 + 61 2 85991280 www.dvmlaw.com Innovators. Creators. Communicators. Entertainers. WERE WITH YOU ALL THE WAY