The document discusses Schibsted's transformation into a global internet company. It outlines Schibsted's history of disruption and success, from a Norwegian to Scandinavian to global company. It describes how Schibsted has massive reach across 5 continents and hundreds of millions of users. The document then discusses how the internet has changed with new trends like cloud, sensors and smart devices. This creates both new problems around information overload and new opportunities around personalized experiences on an "identified web." Schibsted is well-positioned to capitalize on these changes by combining its local and global scale with a rich data set on users. It outlines Schibsted's strategy to build logged-in ecosystems by rethinking its newsrooms, marketplaces
6. 6
1998 Spun off FINN as a separate company
2000 VG Nett established as separate company
2008 Closed down print classifieds titles in Spain, even if profitable
2010 VG Mobil established as separate company
2014 Shpock new disruptive competitor in classifieds launched
SCHIBSTED = DISRUPTION
7. 7
5 continents 44 countries
200M+ unique users/month
70 billion page views/month
Stock at all-time high
TODAY: A GLOBAL INTERNET PLAYER
19. 19
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
20. 20
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
Schibsted has great reach in its
key markets with both media,
classifieds and growth
companies
The mix of companies
provides rich data is
competitive in key areas
Schibsted has the requisite
scale to build a global
infrastructure
21. EVERYDAY PERSON
Tasks
Entertainment
CITIZEN
Knowledge
Awareness
NEEDSARE CONSTANT
HUMAN
Contact
Communications
23. EVERYDAY PERSON
Tasks
Entertainment
CITIZEN
Knowledge
Awareness
HUMAN
Contact
Communications
THE OPPORTUNITY!
Social:
Data + Use
cases
Personal:
Data + Local
and tailored
Automation:
Data + Deep
integrations
24. 24
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
LOGGED-IN ECOCYSTEMS SCHIBSTEDS FUTURE
36. DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
36
THEADVERTISING VALUE CHAIN
Advertiser
- Small
- Medium
- Large
Agencies
Trading
desks
DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
Ad
Exchange
Ad
Exchange
Data Management Platform (DMP)Data Management Platform (DMP)
DMP
Publisher Inventory: Select across all Schibsted
sites
SSP/RT
B
Inventory: Guaranteed / non-guaranteed
Price: Pre-determined / dynamic
Audience targeting: Building segments
using SPiD data + advertisers data
37. 37
FROM BRAND BUILDING
TO CONVERSION
Total Schibsted reach
Mobile and cross-device
World class targeting
39. 39
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
40. 40
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
41. 41
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
New Growth
42. 42
MASSIVE REACH + LOCAL + PERSONALIZED
= WORLDS GREATEST TEST LABORATORY, POWERED BYSCHIBSTED