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THE FUTURE IS NOW
SCHIBSTED -A GLOBAL INTERNET PLAYER
FRODE EILERTSEN, CHIEF PRODUCT OFFICER
October 21st, 2015
frode@schibsted.com
SCHIBSTED  A HISTORY OF
DISRUPTION AND SUCCESS
4
1995- 2005
FROM NORWEGIAN TO SCANDINAVIAN
5
FROM SCANDINAVIAN TO GLOBAL
2005- 2015
6
1998 Spun off FINN as a separate company
2000 VG Nett established as separate company
2008 Closed down print classifieds titles in Spain, even if profitable
2010 VG Mobil established as separate company
2014 Shpock  new disruptive competitor in classifieds launched
SCHIBSTED = DISRUPTION
7
 5 continents  44 countries
 200M+ unique users/month
 70 billion page views/month
 Stock at all-time high
TODAY: A GLOBAL INTERNET PLAYER
8
Photo: Luxt Design
9
YESTERDAYS MATCH!
vs.
..and more!
10
TODAYS MATCH!
vs.
..and more!
WHY IS THIS OUR
COMPETITION?
12
THE OLD WEB!
On the Internet, nobody knows youre a dog
EVERYDAY PERSON
 Tasks
 Entertainment
CITIZEN
 Knowledge
 Awareness
NEEDSARE CONSTANT
HUMAN
 Contact
 Communications
14
NEW TRENDS!
Cloud
+
Multi-Media Life Recorder
available anytime,
anywhere
Smart devices Sensors
+
15
NEW PROBLEMS!
Info chaos Small screens
+
Real time
+
16
NEW SOLUTIONS!
Data
Individual
Identity
+
Analytics
+
17
NEW SOLUTIONS = IDENTIFIED WEB
PERSONALIZATION
AUTOMATION
+
THE IDENTIFIED WEB HAS
CHANGED THE RULES
19
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
20
NEW GAME: GLOCAL
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
Schibsted has great reach in its
key markets with both media,
classifieds and growth
companies
The mix of companies
provides rich data is
competitive in key areas
Schibsted has the requisite
scale to build a global
infrastructure
EVERYDAY PERSON
 Tasks
 Entertainment
CITIZEN
 Knowledge
 Awareness
NEEDSARE CONSTANT
HUMAN
 Contact
 Communications
THE THREAT
EVERYDAY PERSON
 Tasks
 Entertainment
CITIZEN
 Knowledge
 Awareness
HUMAN
 Contact
 Communications
EVERYDAY PERSON
 Tasks
 Entertainment
CITIZEN
 Knowledge
 Awareness
HUMAN
 Contact
 Communications
THE OPPORTUNITY!
Social:
Data + Use
cases
Personal:
Data + Local
and tailored
Automation:
Data + Deep
integrations
24
IDENTITY DATAFREQUENCY & REACH
LOCAL SCALE
Local news
National news
Marketplaces
Smart services
eCommerce
Personal finance
Price comparison
GLOBAL SCALE
LOGGED-IN ECOCYSTEMS  SCHIBSTEDS FUTURE
SO WHAT ARE WE ACTUALLY
DOING ABOUT IT?
RETHINKING
THE NEWSROOM
27
DIGITAL ONLY WORKFLOWWITH GREAT UX
28
WITH NEWS AGGREGATION
29
WITH BIG DATA FOR TREND ANALYSIS
30
AND DATA-DRIVEN
RETHINKING
MARKET PLACES
32
PERSONALAND SOCIAL
Ratings and
reviews
Rich, verified
user profiles
Messaging
Notifications
33
AND END-2-END
RETHINKING
ADVERTISING
DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
35
THEADVERTISING VALUE CHAIN
Advertiser
- Small
- Medium
- Large
Agencies
Trading
desks
DSP
SSP/Ads
erving
Publisher
Self
Serve
Direct
Sales
Ad
Exchange
Ad
Exchange
Data Management Platform (DMP)
Tools and analytics
Data Management Platform (DMP)
DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
36
THEADVERTISING VALUE CHAIN
Advertiser
- Small
- Medium
- Large
Agencies
Trading
desks
DSP
SSP/Ads
erving
Publisher
Tools and analytics
Self
Serve
Direct
Sales
Ad
Exchange
Ad
Exchange
Data Management Platform (DMP)Data Management Platform (DMP)
DMP
Publisher Inventory: Select across all Schibsted
sites
SSP/RT
B
Inventory: Guaranteed / non-guaranteed
Price: Pre-determined / dynamic
Audience targeting: Building segments
using SPiD data + advertisers data
37
FROM BRAND BUILDING
TO CONVERSION
Total Schibsted reach
Mobile and cross-device
World class targeting
A GLOBAL
INNOVATION ENGINE
39
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
40
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
41
WEARE BUILDING FOR INNOVATIONAND GROWTH
Infrastructure
Data
Analytics
UX
Identity
Marketplace Platform Media Platform
Advertising Platform
Payment
End user
products
Infrastructure
Data driven
products
New Growth
42
MASSIVE REACH + LOCAL + PERSONALIZED
= WORLDS GREATEST TEST LABORATORY, POWERED BYSCHIBSTED
THANK YOU

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