DY Works Approach to Internet Retail Branding
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This document discusses why branding online is important and how different business types have different branding needs. It focuses on how brands can leverage communication and physical evidence across the consumer's online journey. The DY Works 6 Box Model is presented as a framework for understanding how to meet branding needs through differentiation, tangibility, and experience.
DY Works Approach to Internet Retail Branding
- 11. Whats the branding need
- 14. Our discussion today will be focused on Communication and Physical Evidence
- 16. Each Business Type has a different branding need across Differentiation, Tangibility and Experience
- 17. Whats the branding need
- 45. DY Works 6 Box Model
- 47. Across the entire online journey of the consumer, your brand can leverage communication and physical evidence
- 48. DY Works 6 Box Model
- 58. DY Works 6 Box Model
- 60. DY Works 6 Box Model