Read this 5 minute eBook to understand the value of Org Chart to Key Account Management
1
The Origins of Org Chart
2
Know why an org chart is not enough and its Future for Key Account Management.
3
Strategic Role of Org Chart in Key Account Management
4
KAM Power of an Org Chart
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1. No Org Chart, No KAM
The Value of Org Chart in Key Account Management is underrated.
7. The Origins of Org Chart
The First Org Chart
The organization chart of the New York and Erie Railway (dated 1855) is considered
to be the 鍖rst modern organization chart. On the chart is written, that the diagram
represents a plan of organization, and exhibits the division of administrative duties
and shows the number and class of employees engaged in each department. Daniel
McCallum, one of the early pioneers of management, designed it.
8. The Origins of Org Chart
Then Org Charts evolved
An Org Chart graphically displays the relationships between all the team membres.
As business and associated principles of management progressed, so did the Org Chart.
21st century teams are now very different and continue to evolve.
Matrix FlatHierarchical
9. 01 02 03 04
02
Strategic Role of
Org Chart in
Key Account
Management
10. An External plus Internal Org Chart
A Key Account Manager (KAM) is at the centre
of a Key Account Management organization.
Org charts exist and are utilised for internal
stakeholders - deliverers and supplier boards.
Strategic Role of Org Chart in KAM
But what about org charts to represent
relationships at key accounts?
12. A Key Account Org Chart
The Good
In some instances, businesses leveraging Key Account
Management do have well laid out Org Charts that
represent the relationships prevailing within the key
accounts.
An Org Chart is not enough
The Not So Good
Org Charts used are not-so-modern. They still belong to
the 19th century.
But business has changed. Key accounts tend to be in a
state of 鍖ux.
Paper or powerpoint based static org charts cant cut.
13. An Org Chart is not enough
The KAM Org Chart of the Future...
Who are the people who count in the
Key Account?
Shows,
Answers
and
Prompts...
14. An Org Chart is not enough
What are the relationship dynamics amongst the
team members at the Key Accounts?
The KAM Org Chart of the Future...
Shows,
Answers
and
Prompts...
15. An Org Chart is not enough
What is the Relationship Context?
The KAM Org Chart of the Future...
Shows,
Prompts...
Answers
and
17. KAM Power of an Org Chart
Who are friends?
Who are not?
In the key account who is a
Supporter, Detractor, Neutral or
dont know cant say
The formal structure of who
reports to whom
Who calls the shot, most of
the times?
Key Elements
HIE
R
A
R C H Y
I N
F
LU
ENCE
REL
ATIONSHIPS
P
O
W
E
R
18. Understanding the dynamics of these 4 elements
takes many months if not years.
Can a business engaged in key account
management afford to leave such insights in a
humans head?
They say when a good Key Account Manager
leaves, Accounts leave too.
A well maintained Org Chart will provide 鍖ghting chance for the
new account team.
Once an Org Chart is built, it will start yielding in revenue growth
because you will know what to sell to whom through whom.
RISK THRIVE
KAM Power of an Org Chart