E Business
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Typy e-business aplikac鱈 a jejich pou転it鱈.
E Business
- 1. e-business umn鱈 obchodovat Martin Pegner
- 2. Martin Pegner p哲soben鱈: CHIP computer magazin Video On Line, a.s. Zlin.NET, s.r.o. Koncept MEDIA, s.r.o. (www.bazar.cz, www.seznamka.cz, www.rande.cz) e-magine, AB internet consulting
- 3. motto: Within a few years, networks will turn business upside down. Be prepared - or die ! Kevin Kelly, New Rules for the New Economy, 1999
- 5. 1995 2001 AT&T
- 6. 1995 2001 DHL
- 7. 1995 2001 Hewlett Packard
- 8. 1995 2001 Eastman KODAK
- 9. 1995 2001 Microsoft
- 10. e-commerce nov叩 艶一看稼看馨庄一温
- 11. new economy s鱈泥 prodejn鱈 kan叩l s鱈泥ov辿 produkty nov辿 IT aplikace dot.com spolenosti restrukturalizan鱈 procesy CRM boom telekomunikac鱈 zvy邸uje produktivitu
- 12. new economy pizp哲soben鱈 zptn叩 vazba n叩pad efektivita synergie spont叩nnost decentralizace trh demokracie zmna
- 13. e-commerce C2C (customer-to-customer) B2C (business-to-customer) B2B (business-to-business) B2E (business-to-employee) C2B (customer-to-business)
- 14. C2B internetov鱈 zamstnanci nab鱈dka kupn鱈ho potenci叩lu: - c鱈len叩 reklama - produkty zdarma nab鱈dka nadbyten辿 v箪poetn鱈 s鱈ly
- 15. B2E zv箪hodnn鱈 a deput叩ty sn鱈転ov叩n鱈 n叩klad哲 na ERM (intranet)
- 16. B2B Co nen鱈 B2B aplikace? Webov辿 rozhran鱈 (EDI) k st叩vaj鱈c鱈m syst辿m哲m. !
- 17. B2B aplikace s鱈泥ov叩 aplikace internetov箪 trh anal箪zy trhu spr叩va informac鱈 vztah k z叩kazn鱈kovi datov箪 sklad elektronick箪 obchod info-zprostedkov叩n鱈 finann鱈 toky logistika informac鱈 internetov辿 slu転by spr叩va dodavatelsk箪ch vztah哲 web controlling
- 18. B2B trhy I. vertical markets horizontal markets Nikoliv pouh叩 agregace nab鱈dky a popt叩vky, ale chytr辿 p叩rov叩n鱈 obchodn鱈ch transakc鱈.
- 19. B2B trhy II. industry sponsored exchange (coalition) independent marketplaces B2B trhy poh叩n鱈 kupedu mo転nost odbour叩v叩n鱈 neefektivit v dodavatelsk箪ch vztaz鱈ch. L叩kaj鱈 jak klasick辿 prostedn鱈ky, tak i mezi-zpracovatele, distributory a velkoobchodn鱈ky.
- 20. B2B trhy III. many-to-many (horizontal) few-to-many (vertical)
- 21. B2B trhy IV. on-line katalogy elektronick辿 aukce reverzn鱈 aukce on-line trh (burza)
- 22. B2B trhy - likvidita C 3 Community, Content, Commerce critical mass community buyers commerce transaction content sellers L = C 3
- 23. B2B trhy zdroje p鱈jm哲 zv箪邸en鱈 v箪nos哲 sn鱈転en鱈 n叩klad哲 pedplatn辿 vstupn辿 poplatky za transakci provize z ceny transakce prodej inzertn鱈 plochy
- 24. B2C, C2C klasick箪 elektronick箪 obchod internetov叩 aukce klub / velkoobchod cooshopping
- 25. e-business aplikace (implementace) ERP pl叩n, c鱈le krabicov箪 software versus zak叩zkov辿 e邸en鱈 robustnost a roz邸iitelnost kompatibilita s firemn鱈mi procesy
- 26. e-business aplikace (pidan叩 hodnota) Zdroj: Jupiter Communications , 2000
- 27. e-business aplikace (oek叩v叩n鱈 u転ivatel哲) Zdroj: Jupiter Communications , 2000
- 28. internetov辿 obchodn鱈 transakce proces realizace elektronick辿 transakce
- 29. realizace internetov辿 obchodn鱈 transakce rozhodovac鱈 proces z叩kazn鱈ka n叩kupn鱈 ko邸鱈k platebn鱈 syst辿my logistika
- 30. rozhodovac鱈 proces IMC integrated marketing communication znaka (identita prod叩vaj鱈c鱈ho) komunikace se z叩kazn鱈kem ergonomie webu
- 31. n叩kupn鱈 ko邸鱈k snadnost ovl叩d叩n鱈, pehlednost informace o celkov辿 cen informace o cen dopravy informace o mo転nosti uplatnn鱈 reklamace informace kdy z叩vazn objedn叩v叩m r哲zn叩 dodac鱈 a fakturan鱈 adresa doplky slevy, dynamick辿 ceny, d叩rkov辿 balen鱈
- 32. platebn鱈 syst辿my hotovost dob鱈rka (COD) faktura pedem (proforma) faktura pi dod叩vce (kredit) platebn鱈 nebo kreditn鱈 karta jin辿 platebn鱈 karty CCS GSM banking IPB, eBanka on-line bankovn鱈 pevod (eBanka) elektronick叩 pen転enka, SET kredit u dodavatele, banky (JuicePay) mikroplatebn鱈 syst辿my
- 33. logistika po邸ta kur箪r (lok叩ln鱈, n叩rodn鱈, mezin叩rodn鱈) vlastn鱈 doprava osobn鱈 odbr
- 34. slab辿 a siln辿 str叩nky v箪hody a rizika e-commerce
- 35. SWOT z叩kazn鱈k n鱈zk辿 transakn鱈 n叩klady dostatek informac鱈 o produktu cenov叩 porovn叩n鱈 n叩kup na jedin辿m m鱈st nemo転nost o邸ah叩n鱈 bezpenost plateb seri坦znost dodavatele (dod叩n鱈, z叩ruky) slo転itost n叩kupu n叩klady na doruen鱈 +
- 36. SWOT obchodn鱈k n鱈zk辿 n叩klady na vstup na trh glob叩ln鱈 trh sn鱈転en鱈 dal邸鱈ch n叩klad哲 vetn transakn鱈ch zv箪邸en鱈 produktivity sd鱈len鱈 informac鱈 zlep邸en鱈 komunikace nezku邸enost s vytv叩en鱈m e-business strategie vysok辿 n叩roky na zmny podnikov箪ch proces哲 e-business management platebn鱈 syst辿my logistika bezpenost +
- 37. internetov鱈 prostedn鱈ci prodejn鱈 a logistick辿 kan叩ly
- 38. d istribu n鱈 etzec s鱈泥 zkracuje distribun鱈 kan叩ly ale st叩le v鱈ce internetov箪ch firem se sna転鱈 vyu転鱈t pozice internetov箪ch prostedn鱈k哲 mezi dodavateli a z叩kazn鱈ky
- 39. internetov箪 prostedn鱈k zprostedkov叩v叩 a vytv叩鱈 vztah mezi z叩kazn鱈kem a dodavatelem asto zaji邸泥uje logistick辿 e邸en鱈 transakce
- 40. infomediar ies direct network service s intermediaries supermediaries metamediaries indimediaries communimediaries infomediaries I infomediaries II
- 41. direct network services www, w@p, voice systems
- 43. intermediaries aggregators , pull together goods and services from many individual companies examples: Catalog City, Yahoo Shopping Channel
- 44. intermediaries
- 45. supermediaries online superstore s that gathers together virtually every product in a given category example: CDNow
- 46. supermediaries
- 47. metamediaries offer series of transactions - i n the real world, you must do each in turn, separately - i n cyberspace, all those services can be brought together into one convenient metamarketplace example: Microsoft Home Advisor
- 48. metamediaries
- 49. indimediaries one-to-one commerce - connect two individuals, one who wants to sell and the other who wants to buy example: ZDNet Auctions
- 50. indimediaries
- 51. communimediaries experience communities - people combine their know-how and/or their buying power example: Motley Fool
- 52. communimediaries
- 53. infomediaries I match buyers to products - without revealing the buyers' identities - commercial equivalent of a dating service example: DoubleClick
- 54. infomediaries I
- 55. infomediaries II match buyers to products by requested products parameters ( usually price ) example: BottomDollar
- 56. infomediaries II
- 57. e-commerce B2C power of buyers low costs of change universe of information one place shopping credibility of sellers dynamic pricing