E choupal
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The document discusses e-Choupal, an initiative by ITC Ltd that uses the internet to connect farmers in rural India to market information and facilitate sales of agricultural commodities. E-Choupal was developed to address issues faced by farmers such as low prices, lack of market access, and limited knowledge. It provides farmers real-time local information on prices, weather, and best farming practices via computers installed in rural "e-Choupals" or internet kiosks. E-Choupal allows farmers to make informed decisions and bypass middlemen to sell directly to ITC at a higher price, benefiting their social and economic conditions. The initiative has now expanded across multiple states in India.
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ITC's e-Choupal initiative places computers with internet access in rural Indian villages to provide farmers with information about market prices, farming techniques, and to order agricultural supplies. It creates a direct marketing channel for ITC to reduce costs and strengthen its agricultural business by building long-term supplier relationships with farmers. The e-Choupal initiative has been ITC's largest information technology intervention and helps disseminate information and introduce new products to farmers while reducing its salesforce needs.10 Cool Things About Sap
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1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks.
2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits.
3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plansE chaupal
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e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.E chaupal
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ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.E choupal
E choupalArun Bera
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The document discusses ITC's e-Choupal initiative, which aims to empower rural Indian farmers through internet kiosks located in village gathering places. The kiosks, run by trained local farmers, give other farmers access to market prices, farming best practices, and the ability to purchase supplies and sell crops directly to ITC. This cuts out intermediaries and allows farmers to get better prices. The initiative has expanded across India, offering additional services. It has helped farmers but also benefits ITC's procurement processes. The e-Choupal model is continually developed with new versions to deepen its impact and services for farmers.E choupal
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The document discusses ITC's e-Choupal initiative, which aims to connect rural farmers in India to online market and information resources through computers installed in villages. The key points are:
1. E-Choupal was launched in 2000 by ITC to create a virtual marketplace for farmers, addressing issues like lack of price transparency and access to inputs/expertise.
2. It involves training local farmers as "sanchalaks" to manage computer kiosks providing farmers weather/pricing data, education and a platform to sell to ITC.
3. The initiative has expanded to over 4 million farmers in 40,000 villages across 10 states, improving farmers' incomes and access while reducingE-Choupal PDFs
E-Choupal PDFsbharati ahir
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E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.E-chaupal: The Power of ICT for Farmers Empowerement in India-A Case Study
E-chaupal: The Power of ICT for Farmers Empowerement in India-A Case Studyprofessionalpanorama
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Choupal in Hindi language means a village gathering place. Taking this gathering place to the virtual world, ITC (one of the Indias largest and oldest business conglomerates) introduced the e Choupal to empower rural India in the year 2000.e Choupal provides better supply chain for ITCs food and agri businesses. It enables reach to the underserved rural markets. For rural farmers it caters new IT enabled services and business opportunities i.e. health, education, entertainment, and egovernance. It increases shareholders value through serving the society. The critical success factors of e Choupal are comprehensive knowledge of rural markets, designing a win win transaction model, leveraging the logistics channel, selection of Sanchalak (operator), evolving an appropriate user interface and bottom-up model for entrepreneurship. The e Choupal model shows that a large corporation can play a major role in recognising markets and increasing the efficiency of an agricultural system. The case also uncovers the key role of information technology in this case provided and maintained by a corporation but utilised by local farmers. This access to information helps farmers in improving the quality of produce and obtaining better prices. Elected from the village itself, a literate farmer acts as the interface between the illiterate farmers and the computer. The model shows that a large corporation can combine a social mission and an ambitious commercial venture, that it can play a major role in rationalising markets and increasing the efficiency of an agriculture system, and do so in ways that benefit rural communities. This case study given here covers the background, the impact, key elements of empowerment, issues, lessons, determinants for success and long term assessment of the systems productivity and efficiency levels.
E choupal the power of ict for farmers
E choupal the power of ict for farmersTapasya123
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Choupal in Hindi language means a village gathering place. Taking this gathering
place to the virtual world, ITC (one of the Indias largest and oldest business
conglomerates) introduced the e Choupal to empower rural India in the year 2000.
e Choupal provides better supply chain for ITCs food and agri businesses. It enables
reach to the underserved rural markets. For rural farmers it caters new IT enabled
services and business opportunities i.e. health, education, entertainment, and e
governance. It increases shareholders value through serving the society. The critical
success factors of e Choupal are comprehensive knowledge of rural markets, designing
a win win transaction model, leveraging the logistics channel, selection of Sanchalak
(operator), evolving an appropriate user interface and bottom-up model for
entrepreneurship. The e Choupal model shows that a large corporation can play
a major role in recognising markets and increasing the efficiency of an agricultural
system. The case also uncovers the key role of information technology in this case
provided and maintained by a corporation but utilised by local farmers. This access
to information helps farmers in improving the quality of produce and obtaining better
prices. Elected from the village itself, a literate farmer acts as the interface between
the illiterate farmers and the computer. The model shows that a large corporation
can combine a social mission and an ambitious commercial venture, that it can play
a major role in rationalising markets and increasing the efficiency of an agriculture
system, and do so in ways that benefit rural communities. This case study given here
covers the background, the impact, key elements of empowerment, issues, lessons,
determinants for success and long term assessment of the systems productivity and
efficiency levels.
I T C
I T CNikhil Sharma
油
The document discusses ITC's e-Chaupal initiative, which is a virtual marketplace that allows farmers to directly transact with processors via the internet. E-Chaupal addresses disadvantages of the conventional business model like multiple intermediaries and information asymmetry by providing farmers price information, access to experts, and ability to compare local and global market prices. The initiative has grown from serving 4 million farmers through 6,500 e-Chaupals across 10 states to plans to empower 10 million farmers through 20,000 e-Chaupals across 15 states in the next 5 years.E choupal
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油
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion andITC E-choupal
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油
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.Rural marketing
Rural marketingreha.parmar
油
The e-Choupal initiative by ITC aims to empower Indian farmers through use of internet kiosks called e-Choupals. The initiative addresses challenges in Indian agriculture like fragmented farms and weak infrastructure by setting up internet kiosks managed by local farmers. This allows farmers to access information on weather, prices and best practices to improve productivity and incomes. It also provides a direct marketing channel for farmers to sell their produce to ITC. The initiative has benefitted over 4 million farmers across several states and has improved prices and incomes for farmers while reducing procurement costs for ITC.E choupal ppt
E choupal pptmukeshloves17
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1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.Itc's e choupal initiative
Itc's e choupal initiativeLivinGraham
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ITC launched its e-Choupal initiative in 2000 to improve the lives of rural Indians. It operates over 6,100 internet kiosks across 10 states, serving over 4 million farmers. The kiosks are run by sanchalaks - trained farmers - and provide farmers with information on market prices and farming practices. Warehouses are managed by samyojaks, traditional middlemen who no longer exploit farmers. The e-Choupal model creates a more efficient marketing system that cuts costs for farmers by eliminating intermediaries and reducing transaction costs. Farmers benefit through higher productivity, better prices, and risk management.Itc E Choupal
Itc E ChoupalAbhijit Yewale
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This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded toItc echoupal 
Itc echoupal Nazeem Hussain
油
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.Itc rural marketing
Itc rural marketingAKSHIT JAIN
油
ITC has extensive rural marketing strategies in India, including its e-Choupal initiative. Through e-Choupal, ITC provides farmers with real-time market information online and offers lower transaction costs. It also provides farmers insurance products and financial services. ITC plans to expand e-Choupal to 20,000 kiosks by 2012. It will also open small hypermarkets in rural areas to increase access to products and services for farmers. ITC's rural marketing strategies aim to improve availability, affordability, acceptability, and awareness of products in rural India.Indian tobacco company
Indian tobacco companypoonamrana
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ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, andE chaupal
E chaupalbuntyyadav
油
E-Choupal is an initiative by ITC Ltd that provides farmers in rural India with access to information online through computers set up in rural "Choupals", or meeting places. This allows farmers to obtain real-time local and global information on weather, market prices, and best farming practices. Farmers can also purchase inputs and sell their products through e-Choupal. The program aims to improve farmers' livelihoods by enhancing productivity and market access while reducing costs. It has expanded to over 40,000 villages across 10 states in India, empowering 4 million farmers through its 6,500 e-Choupal centers.21657981 itc-e-choupal-analysis
21657981 itc-e-choupal-analysisCharanjot Bhatia
油
The document discusses the weaknesses and challenges of ITC's e-Choupal system. [1] While e-Choupal eliminates middlemen and improves prices for farmers, it does not address the fundamental inefficiency of small farm sizes. [2] The system relies on infrastructure like electricity and internet which are unreliable in some rural areas. [3] The local coordinator plays a key role similar to a middleman and could undermine the system if not effective.More Related Content
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1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks.
2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits.
3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plansE chaupal
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e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.E chaupal
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ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.E choupal
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The document discusses ITC's e-Choupal initiative, which aims to empower rural Indian farmers through internet kiosks located in village gathering places. The kiosks, run by trained local farmers, give other farmers access to market prices, farming best practices, and the ability to purchase supplies and sell crops directly to ITC. This cuts out intermediaries and allows farmers to get better prices. The initiative has expanded across India, offering additional services. It has helped farmers but also benefits ITC's procurement processes. The e-Choupal model is continually developed with new versions to deepen its impact and services for farmers.E choupal
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The document discusses ITC's e-Choupal initiative, which aims to connect rural farmers in India to online market and information resources through computers installed in villages. The key points are:
1. E-Choupal was launched in 2000 by ITC to create a virtual marketplace for farmers, addressing issues like lack of price transparency and access to inputs/expertise.
2. It involves training local farmers as "sanchalaks" to manage computer kiosks providing farmers weather/pricing data, education and a platform to sell to ITC.
3. The initiative has expanded to over 4 million farmers in 40,000 villages across 10 states, improving farmers' incomes and access while reducingE-Choupal PDFs
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油
E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.E-chaupal: The Power of ICT for Farmers Empowerement in India-A Case Study
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Choupal in Hindi language means a village gathering place. Taking this gathering place to the virtual world, ITC (one of the Indias largest and oldest business conglomerates) introduced the e Choupal to empower rural India in the year 2000.e Choupal provides better supply chain for ITCs food and agri businesses. It enables reach to the underserved rural markets. For rural farmers it caters new IT enabled services and business opportunities i.e. health, education, entertainment, and egovernance. It increases shareholders value through serving the society. The critical success factors of e Choupal are comprehensive knowledge of rural markets, designing a win win transaction model, leveraging the logistics channel, selection of Sanchalak (operator), evolving an appropriate user interface and bottom-up model for entrepreneurship. The e Choupal model shows that a large corporation can play a major role in recognising markets and increasing the efficiency of an agricultural system. The case also uncovers the key role of information technology in this case provided and maintained by a corporation but utilised by local farmers. This access to information helps farmers in improving the quality of produce and obtaining better prices. Elected from the village itself, a literate farmer acts as the interface between the illiterate farmers and the computer. The model shows that a large corporation can combine a social mission and an ambitious commercial venture, that it can play a major role in rationalising markets and increasing the efficiency of an agriculture system, and do so in ways that benefit rural communities. This case study given here covers the background, the impact, key elements of empowerment, issues, lessons, determinants for success and long term assessment of the systems productivity and efficiency levels.
E choupal the power of ict for farmers
E choupal the power of ict for farmersTapasya123
油
Choupal in Hindi language means a village gathering place. Taking this gathering
place to the virtual world, ITC (one of the Indias largest and oldest business
conglomerates) introduced the e Choupal to empower rural India in the year 2000.
e Choupal provides better supply chain for ITCs food and agri businesses. It enables
reach to the underserved rural markets. For rural farmers it caters new IT enabled
services and business opportunities i.e. health, education, entertainment, and e
governance. It increases shareholders value through serving the society. The critical
success factors of e Choupal are comprehensive knowledge of rural markets, designing
a win win transaction model, leveraging the logistics channel, selection of Sanchalak
(operator), evolving an appropriate user interface and bottom-up model for
entrepreneurship. The e Choupal model shows that a large corporation can play
a major role in recognising markets and increasing the efficiency of an agricultural
system. The case also uncovers the key role of information technology in this case
provided and maintained by a corporation but utilised by local farmers. This access
to information helps farmers in improving the quality of produce and obtaining better
prices. Elected from the village itself, a literate farmer acts as the interface between
the illiterate farmers and the computer. The model shows that a large corporation
can combine a social mission and an ambitious commercial venture, that it can play
a major role in rationalising markets and increasing the efficiency of an agriculture
system, and do so in ways that benefit rural communities. This case study given here
covers the background, the impact, key elements of empowerment, issues, lessons,
determinants for success and long term assessment of the systems productivity and
efficiency levels.
I T C
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油
The document discusses ITC's e-Chaupal initiative, which is a virtual marketplace that allows farmers to directly transact with processors via the internet. E-Chaupal addresses disadvantages of the conventional business model like multiple intermediaries and information asymmetry by providing farmers price information, access to experts, and ability to compare local and global market prices. The initiative has grown from serving 4 million farmers through 6,500 e-Chaupals across 10 states to plans to empower 10 million farmers through 20,000 e-Chaupals across 15 states in the next 5 years.E choupal
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油
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion andITC E-choupal
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油
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.Rural marketing
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油
The e-Choupal initiative by ITC aims to empower Indian farmers through use of internet kiosks called e-Choupals. The initiative addresses challenges in Indian agriculture like fragmented farms and weak infrastructure by setting up internet kiosks managed by local farmers. This allows farmers to access information on weather, prices and best practices to improve productivity and incomes. It also provides a direct marketing channel for farmers to sell their produce to ITC. The initiative has benefitted over 4 million farmers across several states and has improved prices and incomes for farmers while reducing procurement costs for ITC.E choupal ppt
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油
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.Itc's e choupal initiative
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ITC launched its e-Choupal initiative in 2000 to improve the lives of rural Indians. It operates over 6,100 internet kiosks across 10 states, serving over 4 million farmers. The kiosks are run by sanchalaks - trained farmers - and provide farmers with information on market prices and farming practices. Warehouses are managed by samyojaks, traditional middlemen who no longer exploit farmers. The e-Choupal model creates a more efficient marketing system that cuts costs for farmers by eliminating intermediaries and reducing transaction costs. Farmers benefit through higher productivity, better prices, and risk management.Itc E Choupal
Itc E ChoupalAbhijit Yewale
油
This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded toItc echoupal
Itc echoupal Nazeem Hussain
油
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.Itc rural marketing
Itc rural marketingAKSHIT JAIN
油
ITC has extensive rural marketing strategies in India, including its e-Choupal initiative. Through e-Choupal, ITC provides farmers with real-time market information online and offers lower transaction costs. It also provides farmers insurance products and financial services. ITC plans to expand e-Choupal to 20,000 kiosks by 2012. It will also open small hypermarkets in rural areas to increase access to products and services for farmers. ITC's rural marketing strategies aim to improve availability, affordability, acceptability, and awareness of products in rural India.Indian tobacco company
Indian tobacco companypoonamrana
油
ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, andE chaupal
E chaupalbuntyyadav
油
E-Choupal is an initiative by ITC Ltd that provides farmers in rural India with access to information online through computers set up in rural "Choupals", or meeting places. This allows farmers to obtain real-time local and global information on weather, market prices, and best farming practices. Farmers can also purchase inputs and sell their products through e-Choupal. The program aims to improve farmers' livelihoods by enhancing productivity and market access while reducing costs. It has expanded to over 40,000 villages across 10 states in India, empowering 4 million farmers through its 6,500 e-Choupal centers.21657981 itc-e-choupal-analysis
21657981 itc-e-choupal-analysisCharanjot Bhatia
油
The document discusses the weaknesses and challenges of ITC's e-Choupal system. [1] While e-Choupal eliminates middlemen and improves prices for farmers, it does not address the fundamental inefficiency of small farm sizes. [2] The system relies on infrastructure like electricity and internet which are unreliable in some rural areas. [3] The local coordinator plays a key role similar to a middleman and could undermine the system if not effective.E choupal
- 1. International Learning InstitutePresentation one-ChoupalSubmitted by:-DilipBhavelPGP+MBASubmitted to:-Prof.Sukesh Gupta
- 2. CONTENTSWhat is e-choupal?Reason behind e-choupalConventional Value ChainBenefit of e-Choupale-Choupal, a new business ModelIn the First Stage of e-ChoupalNow e-Choupale-Choupal Provide
- 3. What is e-choupal?It is developed by ITC
- 5. The main attractiveness of e-choupal is that it can be used for connecting large producers/small producers and small users/large users,
- 6. Place where vendors and customers come together.
- 7. It is necessary because of Rural developmentReason behind e-choupal65% of Indian population lives in 600000 villages
- 8. It contributes around 26% of the total GDP.
- 9. Indian farmer locking him up into a vicious cycle of low risk taking ability
- 10. Low investment
- 15. After harvest, farmers bring their produce to Mandis
- 16. The beans are auctioned to the traders.
- 17. The Government, to facilitate fair price discovery and enable aggregation of goods
- 18. The farmers get the lowest price and margin
- 19. International Business Division of ITC started the new initiative namely e-choupalBenefit of e-Choupale-Choupalprovides farmers with all the market information
- 20. Creative use of information technology through e-Choupal, like
- 21. Real time information on monsoon,
- 24. Facilitated the interaction between company and village community.e-Choupal, a new business Model
- 25. All information is customized according to local farmers requirements and provided into the local language through computerIn the First Stage of e-ChoupalITC firstly launches e-choupal at the pilot stage in a states(M.P.,U.P.,A.P.,Karnataka), this amounts to 50 to 100 e-choupalsStages in product life cycle stages Commodity StageSoyabean Saturation stage Coffee & aquaculture Pilot stage Wheat Critical Mass stage
- 26. Now e-Choupal
- 28. Medical
- 29. Loan etcThankyou