E commerce entrepreneurship seminar- by Francis S. Ibikunle
0 likes110 views
Delivered at the annual Men of Valor, Agape Chapel International event, at Grand Prairie, Texas on June 15th, 2019, as a Keynote Speaker
E commerce entrepreneurship seminar- by Francis S. Ibikunle
- 1. E-Commerce Entrepreneurship Seminar Speaker: Francis S. Ibikunle Organized By: Men of Valor, Agape Chapel International Grand Prairie, TX 06/15/2019 1
- 2. Outline: 1. Introduction to E-Commerce 2. E-Commerce Business Setup 3. E-Commerce Store Setup 4. Finding Products to Sell 5. Top Niches to Go Into 6. Marketing Your Online Store 7. E-Commerce Startup Costs 8. Q & A 2
- 3. Introduction to E-Commerce Major Types of E-Commerce Business to Consumer B2C - walmart.com Business to Business B2B - alibaba.com Consumer to Consumer C2C - craigslist.com Consumer to Business C2B - priceline.com What is E-Commerce? Any form of transactions involving buying and selling of goods and services over the Internet . Advantages of E-Commerce Low financial cost 24/7 potential income Sell internationally 3 Disadvantages of E-Commerce If your site crashes you can't sell E-commerce is highly competitive Shipping your products
- 4. E-Commerce Business Setup Basic Requirements: Legal business formation Getting an EIN Open a Bank Account Apply for Reward Credit Card Payment Gateway Register for a Sales Tax Permit Get a Business Phone Number Get a Virtual Office Address . Decide on who you will be selling to Business to Business (B2B) Business to Consumer (B2C) 4 Decide on what you will be selling Physical products Digital products Services Choosing The Right Technology Platforms Shopping Cart e.g. Shopify, Volusion Payment Processor e.g. Stripe, Paypal Fulfillment Center e.g. Amazon, Shipwire Social Media Planning Tools e.g. Buffer, ViralTag Accounting e.g. Quicken, Xero Newsletter e.g. ConstantContact, Mailchimp Develop a business plan Business Plan Have a financial plan
- 6. Finding Products to Sell Four Types of Hot Products 1. Pain Point Products 2. Passion Products 3. Trending Product 4. Unique Products How are you sourcing your product? 1. Manufacture In-house 2. Third party manufacturer 3. Dropship 4. Wholesale 6 Websites for Product Research 1. eComHunt.com 2. Thieve.co 3. Aliexpress.com 4. Alibaba.com 5. DHgates.com Websites to Verify Trending Products 1. Google Trends 2. JungleScout.com 3. Asinhunt.com
- 7. Top Selling Niches to Go Into 7 #1 Fashion #2 Outdoors #3 Camping #4 Pet Supplies #5 Shoes #6 Baby Clothing #7 Collectibles #8 Novelties #9 Sporting Goods #10 Self Defense #11 Survival #12 Jewelry #13 Arts & Crafts #14 Leather #15 Knives #16 Tools & Hardware #17 Sunglasses #18 Toys #19 Watches #20 Mens Clothing #21 Womens Clothing #22 Automotive #23 Candles #24 Gifts #25 Books #26 Souvenirs #27 Winter Sports #28 Apparel #29 Paintball #30 Electronics #31 First Aid #32 Health & Beauty #33 Beef Jerky #34 Hair #35 Perfumes #36 As Seen On TV #37 Music #38 Office Supplies #39 Smoking #40 Cellphones #41 Furniture #42 Candles #43 Gardening #44 Wedding Supplies #45 Home Decor #46 Vintage #47 Belts #48 Bracelets #49 Earrings #50 Necklaces #51 Sewing #52 Artwork #53 Paper Supplies #54 Bedding #55 Suits & Ties
- 8. Marketing Your Online Store 8 Create a Marketing Plan Situation Analysis Objectives Strategies Tactics Action Control Budget Manpower Time Affiliate Marketing Email Marketing Content Marketing Mobile Marketing Search Engine Optimization Social Media Marketing Display Advertising Search Engine Advertising Viral Marketing Retargeting Advertising Google Shopping Advertising Online Reputation Management Paid Online Advertising Cause Marketing Online Public Relations What Is Influencer Marketing? Video Marketing Blog Marketing Marketing Strategies to Drive Traffic and Conversion
- 9. E-Commerce Startup Cost 9 Strategy and Planning Business Plan Development $500 to $5000 depending on your business model Resources and equipment needed Domain Name registration $15/year Hosting - Starting at $29 to $299 per month for Shopify subscription Hiring a team/Virtual Assistants Store Manager Digital Marketing Specialist Digital Analytics Manager Obtaining insurance and permits Business registration - $20 to $450 depending on the business structure and state of registration Obtaining EIN - $0.00 Opening bank account - $0.00 Marketing and Advertising budget Paid Advertising Starting at $10 per day Marketing and Advertising management services - Varies
- 10. 10 Thanks! Any questions? You can 鍖nd me at E-Business Brain 4425 W Airport Fwy #376 Irving, TX 75062 Email: francis@ebusinessbrain.com Cell: 972 639 2478 Web: www.ebusinessbrain.com Social Media: @ebusinessbrain