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E-Commerce
By:
Ann Juvie S. Papas
BSCS-4

Introduction to E-Business and
E-commerce
 Business transactions take place via
telecommunications networks, especially the
Internet.
 Buying and selling of products, services, and
information via computer networks including
the Internet.
 Doing business electronically.
 An electronically mediated financial
transactions between organizations and
customers.

E-commerce Fundamentals
 user experience.
 Solid ‘on-site search’ functionality is vital.
 Well-defined information architectureand
intuitive navigation is essential.
 Clearly label categories and pages.
 Trust and credibility need to be
reinforced, particularly in key purchase
areas, and especially for new or unknown
brands.

 Prioritize
the key information users look for
during the purchase decision-making
process.
 Minimize distractions – keep the user
focused on the purchase or conversion
goal.
 Good copy.
 Images.
 Service the pre-purchase consumer

 No alarms and no surprises.
 Highly visible support options.

E-Business Infrastructure
 Architecture of hardware, software,
content and data used to deliver e-
business services to employees,
custom.ers and partners.
 Vital to all companies adopting e-business
as it affects directly the quality of service
experience by users.

E- Environment
 Risk
 The overarching risk to any business doing
online transactions is not having an overall
E-commerce strategy, especially when it
comes to the compliance requirements of
which a merchant may or may not fully
understand or even be aware.
 Availability
 lack of which is a big risk to an E-commerce

E- Environment
 Performance
 . Performance should be considered throughout the
entire E-commerce environment—from network
throughput to disk I/O and even memory or CPU
utilization—as the single weakest link can cause the
entire environment to respond poorly.
 Scalability
 Scalability for an E-commerce site or environment
could mean different things to different merchants.
 Security
 Security is perhaps the broadest topic when it comes
to an E-commerce site.

E- Marketing
 Provides businesses and advertisers with
an easily customized, efficient form of
marketing to complement existing
advertising strategies and close in on the
elusive and profitable interactive market.

E- Marketing Priorities
 We divide web site marketing into three
primary divisions:
 Enticing visitors (non-customers) to come to
the site
 Converting visitors (non-customers) into
customers
 Site Effectiveness

E- Marketing Priorities
 The benefits of E-Marketing include:
 Speed
 Ease and Efficiency
 Low Cost
 Targeted
 Quality and efficiency
 Decrease in overall costs
 Increase Profitability

Customer Relationship
Management
 company-wide business strategy
designed to reduce costs and increase
profitability by solidifying customer
satisfaction, loyalty, and advocacy.
 brings together information from all data
sources within an organization.

Change Management
 Approach to shifting/transitioning
individuals, teams, and organizations from
a current state to a desired future state.
 Organizational process aimed at helping
change stakeholders.

Analysis and Design:
M-commerce
 creating entirely new opportunities both
for mobile devices and services.
 transactions using a wireless device and
data connection
 The mobile industry today is rapidly
growing because of its design ,
functionality and its services to the
consumer.

Management of Mobile
commerce Services
 Content development and distribution to hand-
held devices, content caching, pricing of mobile
commerce services.
 The role of emerging wireless LANs and 3G/4G
wireless networks, personalized content
management, implementation challenges in m-
commerce, futuristic m-commerce services.
 The emerging issues in mobile commerce is the emerging
wireless LANs and 3G/4G wireless networks, personalized
content management, implementation challenges in m-
commerce, futuristic m-commerce services

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E commerce papas

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