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Permesso.be & WDM Belgium 

 geknipte partners in e-couponing
 taill辿s pour 棚tres vos partenaires en e-couponing
E-coupon: tactics AND strategy!


A tactical instrument
 Boosting sales
 Generating trial / attracting new customers
 Generating brand awareness


But as much a strategic instrument!
 Setting up long term, personal dialogues
 Positioning of the brand vs direct competitors and private labels
 Generating trial AND repurchase

 BUILDING A CONSUMER DATABASE!


                                                                      2
New e-couponing standard
in Belgium
GS1 Belgium & Luxembourg
 neutral standard organisation
 developed standard on BABM/Fedis request
 Limiting fraud by:
   Standard design & layout
   Mandatory consumer registration procedure
   Personalisation of the e-coupon + perso-code scanned by
     clearing house
 guaranteed e-coupon acceptance by retailers
 Technical platform issuing coupons needs to be certified by GS1

Document: Manual & best practices for the internet coupon

                                                                    3
WDM Belgium/permesso.be offers a GS1
certified platform




                                       4
E-couponing solution
Media
Technical Platform
Database build up
MEDIA


E-coupon platform




Database build up

                    6
MEDIA
E-mail campaigns                    Bannering
 permesso.be (*)                    brand & company site
 own opt-in e-mail database         banner advertising
                                     permesso.be




          WDM Belgium certified e-coupon platform

                                                             7
 On-line permission based e-mail marketing platform
 An on-line trusted brand
 More than 700 000 members
 A fast & easy solution for all your (e-coupon)
  campaigns
 Full campaign management
 A high quality service, aiming for maximum ROI
 The biggest segmented on-line community
    A-brand users, private label lovers, beer drinkers, health freaks, upper class
    families with kids, mothers buying hypoallergenic fabric softners , people buying
    electrical appliances in the supermarket, young urbans interested in trying a new
    champagne, 


                                                                                        8
Target groups are important
but theres more

Optimize your subject lines and e-mail campaigns and
ensure maximum open rates and click rates

 Evaluate your subject line and your campaign before
  launching and optimize where possible
    Unique Campaign Evaluation Tool



 Multivariate testing: easy and real time testing in the
  digital world
     Test campaign elements: which visual or offer works best?




                                                                  9
MEDIA


                    E-coupon platform
                                                        Print command




   Consumer registration         Coupon choice screen


Unique , personalised
printed coupon
Several offers in 1 campaign possible


                                                                        10
STEP 1: Consumer
registration




 Consumer registration is mandatory in standard:
  name/address/tel or GSM

 Consumer name will be printed on the coupon




                                                    11
STEP 1: Consumer
registration




WDM Belgiums extras
   Permesso.be campaign : Possibility to insert an opt-in for the
    brand/product/company for email communication
   Name & address data of coupon users automatically become
    your property  database build up / enhancement of your e-
    mail addresses with names & addresses
   Use appropriate privacy statement when collecting consumer
    data  declaration of data treatment at the commission!


                                                                     12
STEP 2 : Consumer
chooses coupon(s)

Options:
 1 level : up to 4 coupons
  per page
 2 levels for e.g. multibrand couponing

                                      CREATE YOUR OWN
      OFFERS             Coupon A1    LOOK & FEEL !
      BRAND A
                         Coupon A2
      OFFERS
                                     Coupon B1
      BRAND B

                                     Coupon B2


                                     Coupon B3


                                                        13
STEP 3 :
printed coupon(s)

Anti-fraud optimisation
    Special fonts, tramage
    Post-coupon fraud detection
       Permesso.be black list for e-couponing


Control the number of coupons issued
 Set a total number of coupons for your
  campaign
 Set a limit to the number of times the consumer can
  print the coupon
      Multiple coupons per individual triggers unique perso-codes



                                                                     14
STEP 4 : Campaign reporting

E-mail campaign
 sent & delivered
 views & viewers
 clicks and clickers per link
 segmentation
 printed coupons




                                 15
MEDIA


E-coupon platform




Database build up

                    16
E-couponing helps building long term
relationships




                         Perso-            Match
                          codes                    Coupon
                         Coupon                    printers
                          users


                     Free quality check!



                  Multichannel consumer / coupon user
                                database
                                                              17
E-couponing helps building long term
relationships
 Join all collected data from all campaigns in 1 database and create
  a single customer view - Join on-line and off-line contactpoints

 Keep track of reactions to campaigns and coupon use

 Good data quality leads to better consumer dialogues

 Qualify your customers: try to get to know them better
     Use (on-line) surveys
     Track behavioral data on your website


 Measure the short term and long tem effects of your consumer
  dialogues

                                                                        18
In short 

only the best for your e-couponing campaigns
Only the best for your e-couponing
campaigns
         Maximizing ROI
            Transparant costs  no extras per printed coupon
            Campaign evaluation and testing
            Clear reporting, also on data quality through free File-Check
            Quick time to market  react quickly to market impulses


         Your own creatives
          We create the minisite you have in mind
          Choose a flexible tailor made campaign or a standard template with minimal
           creatives needed

         Full service offer
          Media and targeting through permesso.be and CONSU-matrix
          GS1 certified technical platform
          Database building. Database management for fmcg. Data intelligence

         Easy-to-use for the consumer impacts coupon printing
          No software needed
          Access to the coupon and printing in one movement
          Clear privacy statements


                                                                                        20
Ad

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E Couponing at WDM Belgium

  • 1. Permesso.be & WDM Belgium geknipte partners in e-couponing taill辿s pour 棚tres vos partenaires en e-couponing
  • 2. E-coupon: tactics AND strategy! A tactical instrument Boosting sales Generating trial / attracting new customers Generating brand awareness But as much a strategic instrument! Setting up long term, personal dialogues Positioning of the brand vs direct competitors and private labels Generating trial AND repurchase BUILDING A CONSUMER DATABASE! 2
  • 3. New e-couponing standard in Belgium GS1 Belgium & Luxembourg neutral standard organisation developed standard on BABM/Fedis request Limiting fraud by: Standard design & layout Mandatory consumer registration procedure Personalisation of the e-coupon + perso-code scanned by clearing house guaranteed e-coupon acceptance by retailers Technical platform issuing coupons needs to be certified by GS1 Document: Manual & best practices for the internet coupon 3
  • 4. WDM Belgium/permesso.be offers a GS1 certified platform 4
  • 7. MEDIA E-mail campaigns Bannering permesso.be (*) brand & company site own opt-in e-mail database banner advertising permesso.be WDM Belgium certified e-coupon platform 7
  • 8. On-line permission based e-mail marketing platform An on-line trusted brand More than 700 000 members A fast & easy solution for all your (e-coupon) campaigns Full campaign management A high quality service, aiming for maximum ROI The biggest segmented on-line community A-brand users, private label lovers, beer drinkers, health freaks, upper class families with kids, mothers buying hypoallergenic fabric softners , people buying electrical appliances in the supermarket, young urbans interested in trying a new champagne, 8
  • 9. Target groups are important but theres more Optimize your subject lines and e-mail campaigns and ensure maximum open rates and click rates Evaluate your subject line and your campaign before launching and optimize where possible Unique Campaign Evaluation Tool Multivariate testing: easy and real time testing in the digital world Test campaign elements: which visual or offer works best? 9
  • 10. MEDIA E-coupon platform Print command Consumer registration Coupon choice screen Unique , personalised printed coupon Several offers in 1 campaign possible 10
  • 11. STEP 1: Consumer registration Consumer registration is mandatory in standard: name/address/tel or GSM Consumer name will be printed on the coupon 11
  • 12. STEP 1: Consumer registration WDM Belgiums extras Permesso.be campaign : Possibility to insert an opt-in for the brand/product/company for email communication Name & address data of coupon users automatically become your property database build up / enhancement of your e- mail addresses with names & addresses Use appropriate privacy statement when collecting consumer data declaration of data treatment at the commission! 12
  • 13. STEP 2 : Consumer chooses coupon(s) Options: 1 level : up to 4 coupons per page 2 levels for e.g. multibrand couponing CREATE YOUR OWN OFFERS Coupon A1 LOOK & FEEL ! BRAND A Coupon A2 OFFERS Coupon B1 BRAND B Coupon B2 Coupon B3 13
  • 14. STEP 3 : printed coupon(s) Anti-fraud optimisation Special fonts, tramage Post-coupon fraud detection Permesso.be black list for e-couponing Control the number of coupons issued Set a total number of coupons for your campaign Set a limit to the number of times the consumer can print the coupon Multiple coupons per individual triggers unique perso-codes 14
  • 15. STEP 4 : Campaign reporting E-mail campaign sent & delivered views & viewers clicks and clickers per link segmentation printed coupons 15
  • 17. E-couponing helps building long term relationships Perso- Match codes Coupon Coupon printers users Free quality check! Multichannel consumer / coupon user database 17
  • 18. E-couponing helps building long term relationships Join all collected data from all campaigns in 1 database and create a single customer view - Join on-line and off-line contactpoints Keep track of reactions to campaigns and coupon use Good data quality leads to better consumer dialogues Qualify your customers: try to get to know them better Use (on-line) surveys Track behavioral data on your website Measure the short term and long tem effects of your consumer dialogues 18
  • 19. In short only the best for your e-couponing campaigns
  • 20. Only the best for your e-couponing campaigns Maximizing ROI Transparant costs no extras per printed coupon Campaign evaluation and testing Clear reporting, also on data quality through free File-Check Quick time to market react quickly to market impulses Your own creatives We create the minisite you have in mind Choose a flexible tailor made campaign or a standard template with minimal creatives needed Full service offer Media and targeting through permesso.be and CONSU-matrix GS1 certified technical platform Database building. Database management for fmcg. Data intelligence Easy-to-use for the consumer impacts coupon printing No software needed Access to the coupon and printing in one movement Clear privacy statements 20