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The document compares 5 horse racecourses in Ireland and the UK: Punchestown, Leopardstown, Galway, The Curragh, and Aintree. It analyzes their attendance numbers, social media presence, website design, and mobile compatibility. Key findings include Galway having the most Facebook fans, Aintree having the most Twitter followers of the group, and Galway being identified as having the best designed website. Only Aintree was found to have a dedicated mobile app.

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Horse Racecourses Equine Business Team
The industry we reviewed was horse racing. We picked 5 racecourses to compare and contrast Punchestown Leopardstown Galway The Curragh Aintree
Breeding sector contributes over 2m to the Irish economy It employs over 16,000 people There are 27 racecourses in the Republic of Ireland Across all Irish racing festivals attendances reached 462,938 Total attendances at all race meeting in Ireland reached just under 1.2m In comparison to race meeting attendances in the UK that reached 6.15m
Punchestown-located Naas Co. Kildare, 18 race fixtures per annum, Punchestown festival held in April, attendance this year reached 101,715, active on Facebook and Twitter Leopardstown-located Foxrock Dublin, 23 fixtures per annum, student race day March, active on Facebook and Twitter Galway-located Ballybrit Galway, 12 fixtures per annum, Galway festival August with attendance of 144,315, active on Facebook and Twitter The Curragh- located in Kildare, 19 fixtures per annum, Irish Duty Free Derby in June, active on Facebook and Twitter Aintree-located Liverpool UK, 6 fixtures p/a, John Smith Grand National, active on Facebook and Twitter
Punchestown- Home page well marketed, scattered and unorganized, provided a lot of information Leopardstown-attractive promotion on page, easy to use, sign up to members club Galway-attractive, plenty of pictures, extensive information The Curragh-poor promotion, easy to navigate. Plenty of info Aintree-high quality and appealing advertising, good media centre, substantial info, not as easy to use as other sites
Punchestown-up-to-date, receives a lot of traffic, have over 1,430 tweets, follow 326 people, have 4,091 followers Leopardstown-3,175, follow 725 people, have 4,308 followers Galway-tweet monthly, 232 tweets, following 194, have 3,957 followers The Curragh-regular tweets, mentioned more than Aintree, 2,406 tweets, following 1,923 people, have 6,136 followers Aintree-up-to-date tweets, 2,738 tweets, follow 1,771, have 8,744 followers
Punchestown-20,951 fans, most talked about out of the 5 tracks, 1,633 people talking about it, ticket booking link, video link and events link Leopardstown-20,368 fans, 184 people talking about it, provide contact info and links to their other social networks and ticketmaster link Galway-58,229 fans, 625 people talking about it, few posts and no link to ticket booking The Curragh-8,553 fans, 210 talking about it, post regularly, ticket booking link and contact details Aintree-20,867 fans, 323 people talking about it, not updated regularly, provide links to other social networks
Leopardstown- Instagram, Flickr, YouTube Galway-Pinterest Aintree-YouTube and Flickr Punchestown and the Curragh do not have any other social networks
Punchestown - no app available, not user friendly for smart phones, images and map unavailable to smart phones Leopardstown - no app, website accommodates smart phone users Galway - no app for smart phones, website designed to suit smart phone The Curragh-no smart phone app, website not smart phone friendly Aintree-has a mobile app, Itunes download, main website not user friendly to smart phones
E marketing group pres
E marketing group pres
We put it into our blog We put it onto sociamedia.ie We made a video We put it on our social networks including Twitter
We found that: Galway most popular on Facebook Aintree has the most followers on Twitter but the Curragh has the most out of the Irish racecourses Galway posts the most blogs Aintree is the only track to have a mobile app The best website is Galway

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E marketing group pres

  • 2. The industry we reviewed was horse racing. We picked 5 racecourses to compare and contrast Punchestown Leopardstown Galway The Curragh Aintree
  • 3. Breeding sector contributes over 2m to the Irish economy It employs over 16,000 people There are 27 racecourses in the Republic of Ireland Across all Irish racing festivals attendances reached 462,938 Total attendances at all race meeting in Ireland reached just under 1.2m In comparison to race meeting attendances in the UK that reached 6.15m
  • 4. Punchestown-located Naas Co. Kildare, 18 race fixtures per annum, Punchestown festival held in April, attendance this year reached 101,715, active on Facebook and Twitter Leopardstown-located Foxrock Dublin, 23 fixtures per annum, student race day March, active on Facebook and Twitter Galway-located Ballybrit Galway, 12 fixtures per annum, Galway festival August with attendance of 144,315, active on Facebook and Twitter The Curragh- located in Kildare, 19 fixtures per annum, Irish Duty Free Derby in June, active on Facebook and Twitter Aintree-located Liverpool UK, 6 fixtures p/a, John Smith Grand National, active on Facebook and Twitter
  • 5. Punchestown- Home page well marketed, scattered and unorganized, provided a lot of information Leopardstown-attractive promotion on page, easy to use, sign up to members club Galway-attractive, plenty of pictures, extensive information The Curragh-poor promotion, easy to navigate. Plenty of info Aintree-high quality and appealing advertising, good media centre, substantial info, not as easy to use as other sites
  • 6. Punchestown-up-to-date, receives a lot of traffic, have over 1,430 tweets, follow 326 people, have 4,091 followers Leopardstown-3,175, follow 725 people, have 4,308 followers Galway-tweet monthly, 232 tweets, following 194, have 3,957 followers The Curragh-regular tweets, mentioned more than Aintree, 2,406 tweets, following 1,923 people, have 6,136 followers Aintree-up-to-date tweets, 2,738 tweets, follow 1,771, have 8,744 followers
  • 7. Punchestown-20,951 fans, most talked about out of the 5 tracks, 1,633 people talking about it, ticket booking link, video link and events link Leopardstown-20,368 fans, 184 people talking about it, provide contact info and links to their other social networks and ticketmaster link Galway-58,229 fans, 625 people talking about it, few posts and no link to ticket booking The Curragh-8,553 fans, 210 talking about it, post regularly, ticket booking link and contact details Aintree-20,867 fans, 323 people talking about it, not updated regularly, provide links to other social networks
  • 8. Leopardstown- Instagram, Flickr, YouTube Galway-Pinterest Aintree-YouTube and Flickr Punchestown and the Curragh do not have any other social networks
  • 9. Punchestown - no app available, not user friendly for smart phones, images and map unavailable to smart phones Leopardstown - no app, website accommodates smart phone users Galway - no app for smart phones, website designed to suit smart phone The Curragh-no smart phone app, website not smart phone friendly Aintree-has a mobile app, Itunes download, main website not user friendly to smart phones
  • 12. We put it into our blog We put it onto sociamedia.ie We made a video We put it on our social networks including Twitter
  • 13. We found that: Galway most popular on Facebook Aintree has the most followers on Twitter but the Curragh has the most out of the Irish racecourses Galway posts the most blogs Aintree is the only track to have a mobile app The best website is Galway