E moderation slides for ketchum 22nd jan 2013
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eModeration is a global social media management agency that offers a private, secure social media simulation tool. The tool simulates real social media channels and crises to allow clients to rehearse their crisis response skills. Professional moderators simulate public responses in real-time. Client teams can respond and their responses are incorporated into the evolving simulation. Scores measure performance at limiting reputational damage. Simulations typically cost between ?15,000-30,000 depending on scope. The tool has been used by mining, accounting, and consumer brand clients to plan for incidents.
E moderation slides for ketchum 22nd jan 2013
- 1. Social Media Simulation Tool 22nd January 2012 Tamara Littleton Richard Houghton www.emoderation.com
- 2. eModeration ? Global social media management agency based in London, with offices in Los Angeles and New York ? Founded 2002 ? Team of 500 ? Clients include: ? Agency clients include: - Starcom Media Vest C Ogilvy C Saatchi & Saatchi - DDB Worldwide C Wieden + Kennedy C Publicis Group www.emoderation.com
- 3. What it is ? Private, secure (password protected) environment for rehearsal and development of social media crisis skills ? Simulates social media channels including online media, social networks (Facebook and Twitter), blogs, forums and social TV (YouTube) ? Provided as branded or white label service to agencies: C Premium offering adding value to agency/client relationship C Revenue opportunity C With our without facilitator www.emoderation.com
- 4. How it works ? Simulation tailored to each client, based on real world scenario ? Team of professional eModeration community managers simulate public response in an ｀as live¨ environment ? Team responses incorporated into the simulation, for example: C Press statements incorporated in breaking news C Post shared over social channels C ｀Public¨ responses www.emoderation.com
- 5. How it works ? Sentiment scores measure team performances rating, how well reputational damage is limited ? Simulation can be run for up to 100 delegates ? Delegates can all be in the same room or in multiple locations ? No corporate branding used to ensure absolute security ? Technology platform developed by Isotoma www.emoderation.com
- 6. Track record and costs ? Recent simulations for: C International mining company, examining how an industrial accident would impact social channels C Multinational accounting firm, focusing on how the issue of serious fraud would impact its reputation online C One of the biggest consumer brands in the world ? Costs of simulation from ?15,000, dependent on: C Number of people being trained C Complexity of scenario C Development of story for each channel C Provision of trainer/facilitator www.emoderation.com
- 7. Demonstration www.emoderation.com
- 8. Social Media Simulation Tool 22nd January 2012 Tamara Littleton Richard Houghton www.emoderation.com