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Red Bull eSports panel video intro presentation

Dominique Devereaux
Dominique Devereaux

Finer points from the Business of eSports Panel hosted by Sean "Day9" Plott sponsored by Red Bull. Held Thursday, September 18, 2014 from 6:00 PM to 9:00 PM (EDT) in Washington, DC

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The Business of eSports hosted by Sean Day 9 Plott
The Panelists Sean Day 9 Plott - eSports Host Rod Slasher Breslau - eSports Journalist Ben Goldhaber - Director of Content Marketing, Twitch TV Craig Levine - Vice President, ESL America Chris Radtke - Director of Content Strategy, Ziff Davis
Generating Revenue Repeat viewers can be 20% of your audience but How do you generate revenue without pissing off your audience?
The Chicken and the Egg problem Nobody can create content without a revenue source! Sponsors want their ads in your content but, audiences dont like evasive ads! Its a BALANCE.
Why Engagement is Important Twitch TV says the main reason for subscribing is to support the broadcaster. Traditional sports integrate their content with their sponsors to avoid poor audience engagement.
Video vs. Written Word Unless you are an elite writer, you are doing it WRONG if, you havent gone into video. - Rod Breslau Chris Radtke, the cost of producing video is still more EXPENSIVE than the written word.
Balance is the KEY to success! The game looks BEAUTIFUL so, video content can literally just make itself from your bedroom webcam and some creative editing. You can make a TON of content from gameplay analysis and commentary.
Introverts Need NOT Apply! You: can NOT be shy and expect opportunity to find YOU! MUST PROMOTE YOURSELF! ...and FIGHT FOR IT!
Wanna Learn MORE? Watch the video on the next slide to LEARN more about how to join the eSports community!

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Red Bull eSports panel video intro presentation

  • 1. The Business of eSports hosted by Sean Day 9 Plott
  • 2. The Panelists Sean Day 9 Plott - eSports Host Rod Slasher Breslau - eSports Journalist Ben Goldhaber - Director of Content Marketing, Twitch TV Craig Levine - Vice President, ESL America Chris Radtke - Director of Content Strategy, Ziff Davis
  • 3. Generating Revenue Repeat viewers can be 20% of your audience but How do you generate revenue without pissing off your audience?
  • 4. The Chicken and the Egg problem Nobody can create content without a revenue source! Sponsors want their ads in your content but, audiences dont like evasive ads! Its a BALANCE.
  • 5. Why Engagement is Important Twitch TV says the main reason for subscribing is to support the broadcaster. Traditional sports integrate their content with their sponsors to avoid poor audience engagement.
  • 6. Video vs. Written Word Unless you are an elite writer, you are doing it WRONG if, you havent gone into video. - Rod Breslau Chris Radtke, the cost of producing video is still more EXPENSIVE than the written word.
  • 7. Balance is the KEY to success! The game looks BEAUTIFUL so, video content can literally just make itself from your bedroom webcam and some creative editing. You can make a TON of content from gameplay analysis and commentary.
  • 8. Introverts Need NOT Apply! You: can NOT be shy and expect opportunity to find YOU! MUST PROMOTE YOURSELF! ...and FIGHT FOR IT!
  • 9. Wanna Learn MORE? Watch the video on the next slide to LEARN more about how to join the eSports community!