Evaluation Question 4
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This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
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Evaluation question 5
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The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.Questionnaire evaluation[2]![Questionnaire evaluation[2]](https://cdn.slidesharecdn.com/ss_thumbnails/questionnaireevaluation2-101125161425-phpapp01-thumbnail.jpg?width=560&fit=bounds)
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- The document summarizes the results of a survey about horror movie preferences. It surveyed 30 people, with an equal number of males and females.
- Most respondents were between ages 13-18 or 19-24. Supernatural and slasher films were the most popular genres. Trailers, television, and cinema were favored viewing methods.
- Darkness, sound effects, and isolated settings were most appealing in horror movies. Respondents also preferred male leads and for the villain to survive, unlike typical preferences. Based on the results, the document creator will make a slasher horror trailer targeted at younger audiences.Questionnaire evaluation[2]![Questionnaire evaluation[2]](https://cdn.slidesharecdn.com/ss_thumbnails/questionnaireevaluation2-101125155837-phpapp01-thumbnail.jpg?width=560&fit=bounds)
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1) The document summarizes the results of a survey about horror movie preferences. It found that most respondents were between 13-18 years old and 19-24, indicating a target teenage audience.
2) Supernatural and slasher movies were the most popular subgenres. Darkness, sound effects, and isolated settings were seen as important elements of horror movies. Trailers, television, and cinema were favored ways to watch horror films.
3) Most respondents said they would be encouraged to watch a full movie after seeing its trailer. Effective trailers created suspense without revealing the conclusion. This provided guidance for creating an engaging trailer.Questionnaire evaluation[2]![Questionnaire evaluation[2]](https://cdn.slidesharecdn.com/ss_thumbnails/questionnaireevaluation2-101113081538-phpapp02-thumbnail.jpg?width=560&fit=bounds)
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- Supernatural and slasher movies were the most popular genres. Common elements people liked were darkness, sound effects, and isolated settings. Most people watch horror movies and trailers on TV or at the cinema.
- Based on the results, an effective horror movie trailer for this target audience should include a male lead, use a knife as a weapon, feature supernatural/slasher elements, and leave the villain's fate ambiguous to set up a possible sequel.2. Research.pptx
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2. ResearchMatthewEvans7662
油
Matthew Evans conducted research on the target audience for a horror film project. The target age range is 15-25, as younger audiences may find horror too intense and older audiences tend to lose interest. The target audience is mainly male. Research also looked at social media usage, with YouTube, Facebook, WhatsApp and Instagram being most used by 15-25 year olds. Existing horror films and projects were also analyzed, including Kane Pixels' "The Backrooms" viral video, the movie "A Quiet Place" and the "Scream" film series. Elements like sound design, locations, and visual effects usage were considered.What have you learned from your audience feedback
What have you learned from your audience feedbackehuggan
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The document discusses the results of a questionnaire given to an audience after viewing the filmmaker's short film. Key findings include:
- 90% of respondents enjoyed the film, while 10% found the storyline too disturbing.
- Scenes were seen as too long by some and editing was called slightly scruffy.
- 16/20 felt the film fit horror/thriller conventions well, particularly its use of eerie music.
- Feedback will be used to refine the film, such as shortening scenes and improving editing.
- The audience perspective is valuable for improving the film's popularity.A2 Level Media Market research
A2 Level Media Market researchAnaVasilescu2
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The document summarizes the results of a survey conducted to inform the production of a short film. The survey found that:
1) The target audience is diverse in age but mostly under 18-24 years old, and is split equally between men and women.
2) When asked about film length, most respondents said they enjoy short films.
3) Respondents said they most care about a film's topic, followed by an unexpected plot twist and unique storyline.
4) Comedy and drama genres were most appealing, with a slight preference for adventure drama.Campaign planning final pwp
Campaign planning final pwpmollyallen19
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The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.Defining my target audience
Defining my target audienceSarahMillard14
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The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.Question 3
Question 3amber_jackson
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The document summarizes feedback from a focus group on a trailer for the film "Eat The Rich". The focus group consisted mainly of 17-19 year olds. The feedback was generally positive, though some felt the narrative was confusing. Camera work and editing received the best reviews. Music choices were more controversial. Most felt the appropriate age rating would be 15. Responses were mixed on whether the trailer appealed more to male or female audiences, but most agreed it would suit middle class viewers best.Unsung advertising final pwp
Unsung advertising final pwpmollyallen19
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This document provides details on the target audience for three horror film posters. The posters will target 16-19 year olds, with an even gender split, as primary research found 70% of this age group enjoys horror films. The target demographic likely falls under social grades D and E as students or low-income workers. In terms of psychographics, the posters will likely resonate most with "Aspirers" and "Explorers" who value status, adventure, and discovery. The narrative of the film serves as a warning for teenagers seeking fame online by exploring dangerous areas.A2 Evaluation Question 3 - Audience Feedback
A2 Evaluation Question 3 - Audience FeedbackIsaac O'Brien
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The document provides survey results from audience feedback on a film trailer.
The survey received 24 responses. It asked questions about gender (75% male, 25% female), age (most 18-24 years old), and what appealed most about the trailer (music and camerawork appealed most). Suggested improvements included longer shots and improved plot/character development.
Most respondents said the trailer and poster worked well together and would motivate them to watch the film. The main feature article would most entice people to read a film magazine, and reviews/articles influence some people's decisions to watch films.Audience research evaluation
Audience research evaluationKieran Gore
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- The document discusses research conducted with the target audience for a horror media product. Questionnaires and interviews provided information on preferred horror subgenres (zombie, comedy, psychological) and expectations for the genre.
- The target audience was identified as ABC1 males and females aged 16-25 who enjoy music, films, reading and socializing.
- Audience research revealed expectations for the horror genre including a compelling story, believable setting, props, sounds like screaming and non-diegetic music, and filming techniques like close-ups and over-the-shoulder shots. The standard film trailer format is also expected.Film Marketing Survey - Audience Responses
Film Marketing Survey - Audience ResponsesLucy Bennett
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The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.Evaluation 
Evaluation Kayyah_Robun
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The student learned about the importance of understanding their target audience through making a short film. They conducted questionnaires with 50 people in their target demographic to determine preferences around length, content, and platform. They also interviewed people to get feedback on the script and plot. After the film premiere, they surveyed attendees and found the film was successful in meeting expectations revealed in the pre-production research, such as having a relatable female protagonist. Conducting research helped the student design the film poster and review to appeal to their target audience.Main task evaluation
Main task evaluationSara
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The document discusses a media product created by Paige Carroll and Sara El-Batal. It is an opening film sequence set in the fantasy and paranormal genre. The sequence uses various cinematography techniques like pans, over the shoulder shots, and music. It would likely be distributed by a film production company and the target audience is people aged 16-21 who enjoy action genres. Focus groups of the target audience provided feedback on elements like the music and understanding of the genre.Target audience research iii
Target audience research iiikranns
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The document discusses qualitative research conducted to identify the target audience for a media product. Primary research involved qualitative questions to demographic and object-oriented questions. This helped identify that the target audience was 15-20 year olds living in the suburbs. Secondary research confirmed this. A qualitative questionnaire was developed with 18 questions, including demographic questions and questions about film preferences and social realism. Content analysis of the responses revealed recurring themes that the target audience prefers mysterious film openings that reveal themes/issues realistically over unrealistic Hollywood films. The target audience for the opening film sequence is adolescents who will respond best to a mysterious, shocking sequence revealing a theme or issue realistically.More from Jimmy Alsop (6)
Construction Powerpoint
Construction PowerpointJimmy Alsop
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The document discusses the software and technologies used to create a construction project. It began with Serif Movie Plus X5 for preliminary work, but the software had limited editing options. The project was then upgraded to Adobe Photoshop CS6 and Adobe Premiere Pro CS6, which provided more effects and tools to enhance the quality of the film, digital packaging, and website. These programs allowed for color correction, blurring, layering, speed changes, and precise editing that were crucial for creating the intended music video and digital assets.The editing process 
The editing process Jimmy Alsop
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I am reviewing video clips to find the right one to add to my video project in Adobe Premiere CS6. I can drag and drop the selected clip file onto the video editing software to add it. Premiere CS6 allows clipping, ordering, and layering video and audio clips to assemble the final video project.
Contingency plan
Contingency planJimmy Alsop
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The contingency plan outlines three levels (Plan A, B, C) to address potential issues with not having enough actors, costumes that do not match the theme, or props being unsuitable. Plan A is to make do with what is available through framing or using attendees. Plan B involves asking others or removing problematic elements. Plan C is rescheduling if the issues cannot be addressed on the day.Lighting
LightingJimmy Alsop
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The document discusses the use of lighting in a music video. In the introduction, low key lighting and decreased contrast will be used to create intrigue. As the song progresses, the lighting and contrast will increase to reveal the main character. In the street scene, brighter lighting and longer shots will show the character walking to the bar. In the bar scene, high key lighting will emphasize the humorous actions of the character and enhance the change in tone of the song. High key lighting will clearly show all characters and enhance the main character while showing all aspects of the scene.Planning jessie j
Planning jessie jJimmy Alsop
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The document outlines contingency plans for potential issues that could arise during the filming of a music video. It discusses backup plans for problems with costumes, props, and actors not being available. Specific contingencies include obtaining substitutes if original items aren't available, changing props or actions, and having stationary actors fill in roles if needed. The overall goal of planning for possible issues is to enable a more successful film shoot.Evaluation Question 4
- 1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? EVALUATION QUESTION 4
- 2. How I Researched My Target audience I researched my audience in many ways: Analysing advertisements for a sci-fi genre (eg posters, websites) Public Feedback Research on surveys Analysed other sci-fi film openings
- 3. Advertisements Advertisements on websites and posters were very good to gain inspiration from, and definitely expanded our outlook on creating a Science Fiction opening. We looked at their themes and how they used conventions to further enhance the impact on their target audience. I researched many sci-fi films to gain a wide ranged list of how to target an audience. However, from research most films had a 15+ age restriction. This implies that they are aimed for a adult audience. More poster researchWebsites Video ResearchLinks:
- 4. Using Social Media Social Media was a great part in knowing the interests of people and why they prefer different film genres. Overall, I gained that a male audience preferred a sci-fi film rather than females. Public Views Mostly males preferred the sci-fi genre because they liked the unpredictable and more action experience. Whereas, females preferred the rom-com genre for the light humour and happy endings. Furthermore, someone commented I can kind of relate to the storylines of some rom-com films, which again reinforces the femininity of rom-com films. Links:
- 6. Using Surveys This was hugely important in knowing my audience. Thousands of people participated which gave a more realistic result in the audiences interest. This was the main focus, when creating our audience. It was the main piece of research which I focused on targeting. I think this was key in producing my film as it gave it a purpose to aim at and to answer the brief in linking it to and adult audience. Overall I gathered that the ideal audience to aim for was an Asian, middle aged male. The Survey StudiedLinks:
- 7. Watching Film Openings/Trailers from a Sci- fi Genre Watching film openings help visualise and notice how film producers manipulate the micro elements to link to the relevant genre and audience. The films studied were all to a sci-fi audience. This was obvious to notice though the heavily edited openings and futuristic title sequences. Meaning I ensured my opening was similar to appeal to the similar audience. Doing this helped me know the interests and emotions in what the audience like. Film ResearchLinks: Lockout Hunger Games Battleship
- 8. Titles from Science Fiction Films seem very dark and suspicious which would appeal to their target audience (middle aged males) from the unpredictability in what happens later in the film. This portrays my resemblance of producing a title similar to Avatar. However, our colour differs due to the potion.
- 9. Target Audience Personal Profile Audience Profile Male Asian Middle Aged (26-40 years) Gadgets - latest: phones, watches, laptops, tablets Gaming - Battlefield, Call of Duty, Resistance Films - Oblivion, Prometheus, War of the Worlds, Star Wars, Battleship, The Hunger Games Spare Time - spend most time on internet searching YouTube videos, social media, watch television, science enthusiast (creative) Television programs CSI, Sherlock Homes, Top Gear, BBC News, Gadget Show.
- 10. How to Appeal to the Audience Profile To appeal to the audience profile I had to try and include many of the aspects: action packed, dangerous, adrenalin scenes, good looking women, fast cars, and unpredictability. From this research, I targeted to encode these emotions in my opening to link it towards a male audience. Overall, I thought I included many of the emotions, mainly I used fast paced editing to add excitement, which was reinforced by the soundtrack. I think relating my film towards this profile went well, however improvements could have been made, in have a female character, and more danger in the interrogation scene.