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Economic Alliance of
Greater Baltimore San Diego Executive Mission
June 24th – 27th 2014

Greater Baltimore Debrief Outline
• Mission Overview
• Topics
• Delegates
• Company Visits
• Key Connections & Resources
• Takeaways
• Feedback
• Next Steps

Greater Baltimore
Mission Overview
• 25-person executive mission representing Business,
Government and Higher Education in Greater Baltimore
– Including EAGB Board Members as well as the State of Maryland,
Howard County and Baltimore City
• Group visits with 24 different companies and
organizations over 2 days
– Including major employers, research institutes, universities,
incubators, accelerators, tech companies and VC firms
• 5 networking events that fostered new connections and
partnerships
– CA & MD-based cyber security / biohealth companies, economic
development organizations, West Coast Cyber Hive, thought leaders

Greater Baltimore
• Panels and speakers included business leaders, VCs,
entrepreneurs, university and research institute
leaders and economic development professionals
discussing:
Topics
– Workforce Attraction
and Retention
– Leadership / Corporate
Culture
– Cyber Security
– Health IT
– Tech Transfer
– Incubator Programs
– Greater San Diego
Ecosystem

Greater Baltimore Delegates

Greater Baltimore Company Visits

Greater Baltimore Company Visits
Engaged with
24 different companies
& organizations across
10 visits

Greater Baltimore EvoNexus / CommNexus
EVONEXUS AT A GLANCE
• 713 applications received to date
• $540M+ in total funding & outcomes
• 31 companies currently incubating
• 7 acquisitions to date
• 29 graduations to date
• 1000+ jobs created
CORPORATE PARTNERSHIPS
…are KEY!
Qualcomm Labs @ EvoNexus
&
CiscoEIR@EvoNexus …
a new Cisco-sponsored startup incubation program to
support early-stage entrepreneurs
EvoNexus is San Diego’s only free tech
incubator. EvoStart is a 4-month program
designed to help early stage tech startups reach
product-market fit

Greater Baltimore EvoNexus / CommNexus
• EvoStart Expectations: Be Present; Be Coachable; Be Transparent
• Option Post-Incubation program (up to 2 years)
• Open & Collaborative - Google Doc folder with:
– Entrepreneur Resources
– Service Provider Lists with Reviews
– Contact Lists: Mentors, Committee, EvoNexus Companies, Staff
• MarketLink Program
– Provides opportunities for emerging technology companies to
meet with larger, multinational corporations such as:
…and their top-level executives searching for new products and
technologies

Greater Baltimore
$$$
Yay!!! I get
training this year
Congratulations!!!
You get training
this year
$$$
We all get
training!!!
Everyone gets
training … go be
exceptional!!!
A Model for Training Heros
A Model for Training Professionals
BAE Systems
• A strategic investment focused on
modernizing their workforce and increasing
their competitiveness by:
– Creating a partnership w/ each business area
to identify, develop and deliver training
– Providing access to certifications needed for
compliance with gov’t standards (DoD 8570)
• Need for university came from desire to go
from a ‘culture of heroes’ to a ‘culture of
professionals’
– Market pressures require higher performance
with lower cost
– Employees’ #1 request was for more access to
quality training
Intelligence & Security (I&S) Internal University

Greater Baltimore
BAE Systems
University Organizational Chart
• Has five colleges spread over three businesses in the I&S sector
– Increases access to employees and creates engagement

Greater Baltimore
BAE Systems
• Company provides budget for books, materials,
facilities, IT, course development, instructor time, and
advertising
• Employees donate time in class and bring a passion
to learn
– Currently, for every $1 spent, employees donate $1 to
BAE Systems – we double our investment!!!
Instructor
Expert Group Communities
Instructor Led Training
Community
Competency Area
How Does it Work?
Communities of Practice
• Each College contains several training tracks called
competency areas (CA)
• Each CA provides Instructor Led Training (ILT) and
Expert Group Communities (EG)
– Employee-led
– Topics are selected based on participant interest/need
– Trainings are 1 hour in duration
– Projects are several months in duration
– Most events are recorded to capture the shared
knowledge

Greater Baltimore
BAE Systems
Most Active Communities
• Cyber and Information Assurance
– Meets weekly to discuss and demonstrate offensive and defensive cyber
techniques
– 42 EG events in 2013
• Agile Systems Engineering
– Meets bi-weekly to discuss advances in Agile development techniques, solution
architecting, defense-in-depth architecting, and secure solution architecting
• Engineering Proposal Development
– Meets bi-weekly to discuss proposal management, effective writing and graphics
and basis of estimate development
• Engineering Leadership and Management
– Meets bi-weekly to discuss technical management, facilitation and presentation,
and effective leadership techniques

Greater Baltimore
Intuit
Intuit’s take on Recruitment?
Look for athletes

Greater Baltimore
Intuit
Millennials are shaping technology…they
don’t read directions, rather just dive in
and start learning
Companies should promote a similar culture of
experimentation through unstructured time and Idea
Jams, empowering employees to generate ideas,
experiment rapidly and find innovative ways to drive
impact

Greater Baltimore
Qualcomm

Greater Baltimore Qualcomm – Museum
Opened September 23, 2010 in conjunction with
Qualcomm’s 25-year anniversary
Showcases Qualcomm’s rich history of innovation,
the impact of their technologies on the world
today, and their vision for the future.

Greater Baltimore Qualcomm – Patent Wall
Qualcomm has a dedicated "Patent Wall" at its San Diego HQ to show off 1,395 of its
patent files… only a fraction of the 13,000-something patents owned by the company.

Greater Baltimore Qualcomm - impaQt Program
Stats
• 612 ideas submitted (up
12%)
• 18 projects sponsored (up
11%) - how many products
actually transitioned to
Qualcomm business units
• Doesn’t replace traditional
R&Dmicro funding for 3-
month prototyping, 20%
time, staff with 4-person
teams
is an internal and ongoing technology
innovation program focused on strategic
themes

Greater Baltimore Qualcomm - impaQt Program

Greater Baltimore Qualcomm – impaQt Program

Greater Baltimore Qualcomm – Wireless Reach

Greater Baltimore Qualcomm – Research Demos
Augmented Reality – 3D Experiences Using Digital Technology

Greater Baltimore
San Diego State University
• Lavin Entrepreneurship Center and Zahn Innovation
Center are open to anyone on campus – students, faculty,
employees
• Students retain all IP and don’t pay for services
• Top 25 Graduate Schools for Entrepreneurs
• SDSU offers a minor in entrepreneurship with areas of
focus in arts, music, engineering, and business as well as
study abroad entrepreneurship programs and student
experience opportunities
• Applying for a regional innovation cluster grant that uses
the CCAT (Center for Commercialization of Advanced
Technology – P3 that uses small business technologies to
solve government problems) as a core

Greater Baltimore CONNECT
… is a regional program that catalyzes the
creation of innovative technology and life
sciences products in San Diego County by
linking inventors and entrepreneurs with the
resources they need for success.
About CONNECT
• Assisted in the formation and development of more than 3,000 companies
• Unique culture of collaboration between industry, capital sources, professional
service providers and research organizations
• Originally founded as a part of the University of California (UC) in 1985, spun-out
of UC San Diego in 2005 to better serve the research community

• 50+ mHealth and Genomics
companies
• 75+ bioinformatics companies
• Follow instincts and VC trends
more than official growth
metrics
• Based 50 markets around the
world
• Constantly rotates and adds
EIRs
• Provides warm referrals to VC
and some service providers
• Focuses on 3 main economic
groups that SDREDC described:
innovation, military, and
tourism
Program Overview

Greater Baltimore The Salk Institute for Biological Studie
Our Biggest Takeaway?
The Power of Collaboration

Greater Baltimore
TaylorMade

Greater Baltimore
Key Connections & Resources

Greater Baltimore Key Connections & Resources
68 New Connections Made
Across a Variety of Industries

Greater Baltimore Leadership / Corporate Culture
• Innovative and entrepreneurial employees are inspired
by the important work they do
• Foster a culture of experimentation that empowers and
inspires employees at all levels to create and test
ground-breaking ideas
• Embrace failure. Have the courage to take risks and
grow by learning from your successes and failures
• Deliver awesome

Greater Baltimore San Diego Ecosystem
• Foster supportive, collaborative network – break down the
silos and work together
• Highly interactive relationship with the start up community
• Large businesses work on the same team
– Many support start ups/local businesses through in-house offices at
incubators i.e. Qualcomm Labs at EvoNexus or CISCO
• The CONNECT Program has a large group of experienced
entrepreneurs who mentor – ALL are volunteers putting a lot
time towards entrepreneurship without being compensated
for it
a great example of the large sense of community within San Diego

Greater Baltimore
Feedback
“Thanks for including me on the mission to San Diego. I thought it was a high
value trip and lots of fun. I look forward to follow up discussions regarding a
regional CONNECT program. Additionally, we should follow up on UMBC/bwtech's
involvement in a Dream It program as well as co-hosting the October CyberTini
event - possibly at the Columbus Center. As always, you and your staff did a great
job coordinating the trip.”
- Ellen Hemmerly, President
bwtech@UMBC
“I want to thank you and the staff for such a well-organized and thoughtful
mission. Lots of food for thought… Our working relationship means a lot to me,
and I know that is the case for many of my colleagues here.”
– Ursula Powidski, Assistant Secretary
Business & Enterprise Development, DBED

Greater Baltimore
Next Steps
• Continued momentum to seek out best practices and
innovation focused opportunities and smaller regional
executive missions
– Planned tour of incubator in DC
– Meeting with Qualcomm’s Division Director in DC to learn
about current projects and how they work with their network of partners to
foster entrepreneurship and enrich teaching and learning
– Connect EdTechMD and to Qualcomm’s Wireless
Reach Program
– Connections to for Greater Baltimore start ups based on the
company’s focus

Greater Baltimore
Next Steps
• Established connections with BioMed Ventures, the in-house
venture arm of BioMed Realty, who have been looking to make
a trip to Baltimore to meet with Pharma/BioTech companies at and
and elsewhere in the region
• Potential partnership opportunity to create a CONNECT East or a Cyber CONNECT
– the program is already based in 50 markets around the world
• Connected to bwtech; they are now working to plan a
CyberTini together prior to CyberMaryland Conference on Oct. 28th
• Establish connections for Kyocera to the new Johns Hopkins Extreme Materials
Institute
• Future partnership/real estate opportunities among delegates inspired by some of
our Mission visits

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