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This document summarizes the unit leaders design process for a project aimed at overcoming barriers to green consumption. It involved: 1) Analyzing personas, barriers, and challenges through mindmaps and implications for an incentive-based design to reduce shopping time and provide information. 2) Creating wireframes and navigation designs including flowcharts to guide the design. 3) Conducting paper prototyping through brainstorming, co-design with personas, and iterations tested in sessions to create a smartphone app allowing users to compare prices, view green scores and alternatives. 4) The final paper prototyping tested the overall flow and adjustments to the app's design.
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- 1. Unit Leaders Design Geert Van Campenhout Femke Dralants Sven De Laet Jeroen Claes
- 3. Wireframes • Personas • Implications for design • Barriers green consumption • Challenges
- 4. Mindmap Increases Skepticism Labels price Young adults Inhibiting barriers to Influenced Price green consumation by children Little time to Who Information get information Women Ecological Technolog Not used in shopping y all Implications situations Incentive Overcome Challenges for design Pricing At competitive instead barriers levels Consumer Technology In-store Time Consumer friendly use advertising friendly technology Scarce Inform at point of purchase
- 5. We didn’t reinvent the wheel
- 6. Wireframes
- 8. Flowchart Analysis • Action at point of contact • Reduce shopping time • Technology helps • Discounts/Green points • Store independent
- 9. Flowchart
- 11. Paper Prototype Brainstorm • Think aloud in group Co design • 5 Primary Personas • Questions and discussions
- 12. Paper Prototype Brainstorm most important results • Incentive (GreenPoints & Sharing) • SmartPhone application • Different than existing shopping apps o Green alternatives o Green scores • Barcode scanner
- 13. Paper Prototype Co design most important results • App not more time consuming • Certainty Greenness product • Ecological footprint • Search function
- 14. Paper Prototype Paper prototyping and iteration • Methods o Two sessions o Testing the flow of the design o After each session iteration and adjustments o 6 primary and 6 secondary • Most important results o Good overall flow o GreenMe profile o Comparing prices o Button adjustments
- 15. Paper Prototype
- 16. Paper Prototype Paper prototyping and iteration • • Finale paper prototyping