East Lansing Marriott's Social Media Plan
•
0 likes•235 views
The East Lansing Marriott aims to increase conference room sales by 15% through a digital marketing plan targeting MSU students and politicians. It will use Facebook, Instagram, and Google AdWords from January to May 2015 to promote its meeting rooms and events, competing against venues like the MSU Union. Daily spending of up to $91 will generate thousands of clicks and likes to boost bookings at the hotel near downtown East Lansing.
East Lansing Marriott's Social Media Plan
- 1. East Lansing Marriott's Digital Marketing Plan By Jordan Stephenson
- 2. Company Background • Part of the Marriott Brand • Located in downtown East Lansing • 1 block from MSU Campus • Great amenities for business professionals. • Event meeting space, airport shuttle, etc.
- 3. Objectives1. To increase the East Lansing Marriott's meeting/conference rooms sales by 15%2. To become the leader in the Greater Lansing for conference and meeting rooms sales
- 4. Target Audiences Main: MSU and it's populations, Side: Politicians and their groups
- 5. Competition Main Competitors: MSU Union, Kellogg Center, Radisson in Lansing
- 6. Media Vehicles 1. Facebook 2. Instagram 3. Google AdWords
- 7. Vehicle Use • Instagram - Posting pictures of rooms & events • Facebook - Posting pictures of rooms &events • Facebook - Promoting Instagram page • Google AdWords - Promoting conference/meetings room on web page
- 8. Google AdWord Searches • "hotel in lansing mi" • "east lansing hotels" • "east lansing hotels near msu" • "lansing hotels" • "hotels in lansing"
- 9. Campaign Flight Time • Spring Semester 2015 • Start - January • End - May
- 10. Campaign Price • Google AdWords - Up to $66 per day • Facebook - $5-$25 per day • Total - Up to $91 per day • Up to 13,600 clicks & 85 likes per day