Easy peasy: using blogs and twitter to build your brand
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This is a presentation that was given to members of the Indiana Nonprofit Resource Network on 10/13/2010.
Easy peasy: using blogs and twitter to build your brand
- 1. Easy Peasy. Using Blogs & Twitter To Build Your Brand
- 2. Me.
- 3. What are these tools? How do they work? Why would I use these? How can I make them work for me?
- 4. Blogging.
- 5. def. (n) a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer via Webster
- 6. 油
- 7. Tell a story
- 8. Share
- 10. Frequency is Queen
- 11. 油
- 12. Title
- 13. Lead
- 14. Pictures
- 15. Quotes
- 16. LISTS
- 17. Seek link traffic Seek advice Establish thought leadership Promote something interesting Link love to others Link love to others Link love to others Link love to others Link love to others via Chris Brogan
- 18. Whats Important?
- 19. Traffic Comments Link Backs Monetising Improve online presence
- 20. Blogger
- 21. Wordpress
- 22. Microblogging.
- 23. 140
- 24. Conversation
- 25. Audience
- 26. Tweet
- 27. @
- 28. Follow
- 29. DM
- 30. RT
- 31. #Hashtag
- 32. Short URL
- 33. Why?
- 34. Goal
- 35. Branding & Message Feedback & Support Call for Action
- 36. Connector v. Broadcaster GOAL
- 37. Active Equal Ratio Thank Yous Not too many RTs Not too many @s Connector
- 38. Broadcaster Static Strictly Message URLs No interaction
- 39. Connector v. Broadcaster 100% Content Sharing, 0% Engagement 75% Content Sharing, 25% Engagement 25% Content Sharing, 75% Engagement 0% Content Sharing, 100% Engagement via Forrest W. Kobayashi
- 40. How can I make it work for me? Analytics
- 41. Followers @s RTs Hashtags Clicks Web Traffic How can I make it work for me? Whats Important to YOU??
- 42. bit.ly seesmic twitpic tweetstats twinfluence twittergrader Twitter Toolkit for Beginners