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data-driven technology predicting the 
correct clothes size 
seeking X from VC 
at a valuation X 
September, 2014 - Copenhagen
EasySize is a data-driven technology which 
analyses online shops orders records to define 
the clothes size
problem & market
8 
S 
XS 
sizes differ dramatically across brands
problem 
35% 
80-90% 
20% 
of all clothes bought online are returned 
of all returns are due to the wrong size 
of revenue is spent on returns in EU 
8.4 billion / year 
 1% fall in returns adds  12 million to the companys bottom line 
 
Nick Robertson 
CEO 
spent on returns
solution & technology
how we do it 
direct integration to 
an online-shop in 
less than an hour 
access to orders 
and returns records 
API + apps for 
NO 
personal info 
payment info 
clothes measurements 
unique algorithm 
analysing various 
factors manufacturing 
country 
clothes 
cut 
clothes 
fabric 
brands & 
collections
algorithm 
defined 
size 
customer input algorithm DB analysis 
first-time buyer 
who added 1 
brand size for 
any piece of 
clothing 
OR 
logged-in 
client with a 
previous 
orders history 
filters adjusted to 
analyse clients IDs with 
orders & returns
79,45% correctly 
predicted sizes 
proven by 
accuracy
how it looks 
new client 
not logged in or a 
? first-time buying client 
current client 
logged in client with 
previous orders 
a light-box to add a brand size of any 
piece of clothing a customer owns 
auto-defined and recommended size for every page 
based on previous orders 
demo video
what we offer to online-shops 
decreasing returns 
by 35-40% 
integration in 
<1 hour 
saving 
5-7% revenue 
1 month 
free trial + monthly subscription based on 
number of orders made with EasySize 
0-50 
orders 
50-200 
orders 
200-1k 
orders 
1k-5k 
orders 
5k+ 
orders 
free 99 399 899 ind. price
traction & finance
Core 
algorithms 
update 
Technology 
check with 
a real database 
Pilots 
in EU 
Direct sales 
in EU 
done done done 
done done 
Direct sales in 
Latin America 
Feb, 14 Mar, 14 summer, 14 Oct, 14 winter, 15 spring, 15 
Startupbootcamp 
acceleration 
Sep, 13 
Prototype 
Nov, 13 
74,3% 
accuracy 
roadmap 
79,45% 
accuracy Sales at Sales at 
Direct sales 
in AU & NZ
traction 
september, 2014 
december, 2014 
X shops 
integrated 
X shops 
paying 
december, 2015 
X shops 
integrated 
X shops 
paying 
estimated annual 
revenue - X 
estimated annual 
revenue - X
competitors 
NY, 
HQ Copenhagen Berlin Stockholm Tallin, London 
founded Jan, 13 Jul, 10 Feb, 11 Mar, 10 
product B2C: social 
media platform 
to share body 
measurements 
B2B: 5-10 
questions about 
an users figure 
and parameters 
B2B: based on 
clothes 
measurements 
B2B: virtual 
fitting room & 
3D body model 
seed 350k 1 mln 1 mln 1.4 mln 
series a 1.5 mln 3 mln 4.2 mln 5.6 mln 
London 
Jan, 08 
B2C: virtual 
fitting room & 
3D body model 
2.5 mln 
3.3 mln
investments
investments 
VC investments to scale the business 
H1, 2015 X X valuation 
proven technology and product 
proven business-model & generating a revenue 
dedicated team
team
Gulnaz Khusainova 
CEO & Founder 
MSc in Strategic 
Marketing 
founder of 
3 startups 
7+ years as an IT & 
marketing specialist 
ex-head of strategic 
planning and data 
analytics unit in bank
Emilis Sopranos 
Front-end 
Emmanouil Giannisakis 
Lead web-developer 
Tihana Sare 
UI/UX 
MSc in Digital media 
engineering, 6+ years 
experience
Ieva Smitaite 
Maria Kokkoli 
Communication Marketing analyst
Gulnaz Khusainova 
gk@easysize.me

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Investor deck sample

  • 1. data-driven technology predicting the correct clothes size seeking X from VC at a valuation X September, 2014 - Copenhagen
  • 2. EasySize is a data-driven technology which analyses online shops orders records to define the clothes size
  • 4. 8 S XS sizes differ dramatically across brands
  • 5. problem 35% 80-90% 20% of all clothes bought online are returned of all returns are due to the wrong size of revenue is spent on returns in EU 8.4 billion / year 1% fall in returns adds 12 million to the companys bottom line Nick Robertson CEO spent on returns
  • 7. how we do it direct integration to an online-shop in less than an hour access to orders and returns records API + apps for NO personal info payment info clothes measurements unique algorithm analysing various factors manufacturing country clothes cut clothes fabric brands & collections
  • 8. algorithm defined size customer input algorithm DB analysis first-time buyer who added 1 brand size for any piece of clothing OR logged-in client with a previous orders history filters adjusted to analyse clients IDs with orders & returns
  • 9. 79,45% correctly predicted sizes proven by accuracy
  • 10. how it looks new client not logged in or a ? first-time buying client current client logged in client with previous orders a light-box to add a brand size of any piece of clothing a customer owns auto-defined and recommended size for every page based on previous orders demo video
  • 11. what we offer to online-shops decreasing returns by 35-40% integration in <1 hour saving 5-7% revenue 1 month free trial + monthly subscription based on number of orders made with EasySize 0-50 orders 50-200 orders 200-1k orders 1k-5k orders 5k+ orders free 99 399 899 ind. price
  • 13. Core algorithms update Technology check with a real database Pilots in EU Direct sales in EU done done done done done Direct sales in Latin America Feb, 14 Mar, 14 summer, 14 Oct, 14 winter, 15 spring, 15 Startupbootcamp acceleration Sep, 13 Prototype Nov, 13 74,3% accuracy roadmap 79,45% accuracy Sales at Sales at Direct sales in AU & NZ
  • 14. traction september, 2014 december, 2014 X shops integrated X shops paying december, 2015 X shops integrated X shops paying estimated annual revenue - X estimated annual revenue - X
  • 15. competitors NY, HQ Copenhagen Berlin Stockholm Tallin, London founded Jan, 13 Jul, 10 Feb, 11 Mar, 10 product B2C: social media platform to share body measurements B2B: 5-10 questions about an users figure and parameters B2B: based on clothes measurements B2B: virtual fitting room & 3D body model seed 350k 1 mln 1 mln 1.4 mln series a 1.5 mln 3 mln 4.2 mln 5.6 mln London Jan, 08 B2C: virtual fitting room & 3D body model 2.5 mln 3.3 mln
  • 17. investments VC investments to scale the business H1, 2015 X X valuation proven technology and product proven business-model & generating a revenue dedicated team
  • 18. team
  • 19. Gulnaz Khusainova CEO & Founder MSc in Strategic Marketing founder of 3 startups 7+ years as an IT & marketing specialist ex-head of strategic planning and data analytics unit in bank
  • 20. Emilis Sopranos Front-end Emmanouil Giannisakis Lead web-developer Tihana Sare UI/UX MSc in Digital media engineering, 6+ years experience
  • 21. Ieva Smitaite Maria Kokkoli Communication Marketing analyst