Eat.ly lean startup
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The document discusses strategies for launching a lean startup product with minimal resources and iterating quickly. It recommends getting a minimum viable product live fast, using customer data to form a thesis and make changes, building a small dedicated team, keeping costs low through bootstrapping and a SaaS business model, and allowing only the strongest ideas to survive through rapid iteration and avoiding feature bloat. Common mistakes discussed include expecting discovery without launching, soft launching features, and over-provisioning fixed resources.
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- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
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Eat.ly lean startup
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- 2. Never Launch, Just iterate http://bit.ly/neverlaunch Get a product live fast Use the product Form a thesis (Data + Pictures = Change)
- 3. Solid Foundation Team (Everyone is in product) Engineering Business Design Essentials Equity conversation Day 0 Costs Scratching your own itch
- 4. Lean, Mean, and Green Lean (!) 2-6 hours per month Too small to fail (no outside $) Mean ( >: ) Bugs? Mission critical = fix, everything else = hope to get to it! (seriously) Boot strap customer support evangelists on Twitter and super users Only the strongest ideas survive feature bloat is not an option Green ($) SaaS business passive work for passive income Platform play interested? Start your own niche! Cover costs? = success!
- 5. Questions from LSM What did we build? MUP minimum usable product Quick peer poll no drastic surveys or focus groups. Leveraged current net behavior Insight and surprises? Discovery of problems from twitter most common form of communication The great divide people who love food vs. people that love social Dont be afraid to hit reset test, deliver then test and deliver again Learn current tech Engine Yard, AWS, SendGrid, GA, SEO, FB API V2 3 Mistakes we made: Expected discovery Soft launching features Provisioning fixed resources to this project 10 to 1000 Twitter the backbone of discovery (shortened URLs) Mentions (Thrillist, GQ, Top Chef)
- 6. Just the facts please! Growth ~ 20% per month Plans ~ build your own! Return ~ knowledge, confidence, experience