E-Bee Study Results
Download as pptx, pdf0 likes211 views
The survey found that: 1) 77% had heard of the Ebee campaign and over 87% were aware of the deposit, BYOB, and CLAYGO schemes. 2) Posters, email blasts, and Facebook were the most effective promotional methods. 3) Students understood Ebee promotes deposit schemes, BYOB, and CLAYGO, with deposit schemes perceived as the primary focus. 4) Efficiency of deposit systems and necessity scored 61% while cost scored 50% and acceptability scored 57% on scales of 1-5. 5) Over 80% did not bring own bananas while over 85% practiced CLAYGO and followed deposit schemes.
E-Bee Study Results
- 1. Total Population: 394 Awareness PerceptionAttitude towards the Deposit SchemeResultsEbee Study
- 2. Awareness
- 3. 77% have heard about the E-bee campaign
- 4. 87% are aware of the Deposit Scheme
- 5. 96% are aware of the BYOB Scheme
- 6. 98% are aware of the CLAYGO Scheme
- 9. 2nd : Email Blast
- 10. 3rd : Facebook
- 11. 4th : Stickers
- 12. 5th : Friends
- 13. 6th : Shirts63% thinks the promotion time was sufficient, while 37% think it was not.
- 14. Perception
- 15. Based on the findings, with BYOB, CLAYGO, Deposit Scheme scoring 281, 288, and 336 respectively, the students have more or less an idea that the E-bee is a campaign that promotes BYOB, CLAYGO, and the deposit schemeOf those who perceived what Ebee is all about correctly, a relevant number believe that the E-bee campaign is primarily the Deposit Scheme, next Claygo, finally the BYOB. The New Deposit SchemeAttitude
- 16. InefficientEfficient1 2 3 4 53.066The deposit system/processIn a scale of 5, the efficiency of the deposit system/process is 61%
- 17. Expensive Inexpensive1 2 3 4 52.50Cost of the DepositsIn a scale of 5, the cost of the Deposits scores 50%.
- 18. UnnecessaryNecessary1 2 3 4 53.03Necessity In a scale of 5, the Necessity scores 61%.
- 19. UnnecessaryNecessary1 2 3 4 52.84AcceptabilityIn a scale of 5, acceptability of the Deposit scheme scores 57%
- 20. Results
- 22. 91% follows the deposit scheme.
- 23. 85% do no bring their own baunan.
- 28. Summary of Findings77% have heard of the Ebee campaignPosters, Email Blasts, and facebook are the most effective promotional methodsThe students have more or less an idea that the Ebee is a campaign that promotes BYOB, CLAYGO, and the deposit schemeIn a scale of 5, the efficiency of the deposit system/process is 61%In a scale of 5, the cost of the Deposits scores 50%.In a scale of 5, the Necessity scores 61%.In a scale of 5, acceptability of the Deposit scheme scores 57%63% thinks the promotion time was sufficient, while 37% think it was not.87% are aware of the Deposit Scheme96% are aware of the BYOB Scheme98% are aware of the CLAYGO Scheme80% do no bring their own baunan.89% practices CLAYGO.90% follows the deposit scheme.